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Build Your Site Tonight, Be Blogging Tomorrow

Warren Denley
September 27, 2014

Build Your Site Tonight, Be Blogging Tomorrow

Too many people think building a site is hard work, or something only a “professional” can do.

For less than the cost of a cheap developer, you can actually create a better result yourself.

Warren Denley

September 27, 2014
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Transcript

  1. BUILD YOUR SITE TONIGHT

    !
    BE BLOGGING TOMORROW
    !
    (No Technical Skills Required)

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  2. DOES THIS SOUND LIKE YOU?
    • New business idea that you want to move fast on

    • Don’t want to wait months for a developer

    • Don’t have a big budget to hire a good developer

    • Want something that looks professional and will
    help build your business

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  3. Time to roll your sleeves up and do it yourself…

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  4. A LITTLE ABOUT ME
    • Co-founder of DIY Website Coach

    • Been creating WordPress sites
    since 2007

    • Regularly create these sort of sites
    for clients

    • WordPress trainer

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  5. WHAT ARE WE BUILDING?
    • Solid, secure WordPress base (to keep hackers out)

    • Professional looking site (to give you credibility)

    • Integrated email opt-in (to build your list)

    • Fully responsive (works well on all devices)

    All with no coding, completed in a night for < $500

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  6. The End Result

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  7. SOME ASSUMPTIONS…
    • You already have a hosting account

    • You already have a domain name (and it is linked to your
    hosting account)

    • You can follow a few simple video tutorials - full videos
    available at:


    http://www.diywebsitecoach.com/build-your-site-tonight/

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  8. LET’S GET STARTED…

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  9. INSTALL WORDPRESS
    • Manual install for extra security

    • Update basic settings (site title, tagline, permalinks)

    • Update user profile

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  10. Time Elapsed: 11 min
    !
    Total Cost: $0

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  11. ADD PREMIUM THEME
    • Provides great functionality and design at a fraction of the
    cost of a custom theme

    • We use and recommend the Genesis framework

    • Wide range of child themes available

    • Clean, efficient code

    • Strong community support

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  12. View Slide

  13. Time Elapsed: 19 min
    !
    Total Cost: $100

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  14. BACKUPS
    • Backups provide a safety net if something goes wrong

    • Scheduled backups provide peace of mind

    • Storing offsite provides extra protection

    • Safest not to rely on backups provided by your host

    • We use and recommend BackupBuddy

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  15. Time Elapsed: 24 min
    !
    Total Cost: $180

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  16. SECURITY
    • Most sites are compromised by automated bots

    • Make it hard for them and they will just move on

    • Sucuri plugin provides 1-click hardening for the major
    vulnerabilities hackers exploit

    • Also regularly monitors your site for malware

    • Best of all, it is FREE

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  17. Time Elapsed: 27 min
    !
    Total Cost: $180

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  18. FORMS & INTEGRATION
    • Every site needs a contact form

    • Premium form plugins can also integrate with your
    mailing list provider and PayPal

    • Allows you to easily build payment paths

    • We use and recommend Gravity Forms

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  19. Time Elapsed: 34 min
    !
    Total Cost: $379

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  20. ADDITIONAL PLUGINS
    • eNews Extended (for email opt-in boxes)

    • Simple Social Icons

    • Jetpack (social sharing and related posts)

    • Akismet (comment spam protection)

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  21. Time Elapsed: 42 min
    !
    Total Cost: $379

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  22. BASIC PAGES & MENU
    • About page

    • Services page

    • Blog page

    • Contact page

    • Remember to add the pages to the menu

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  23. Time Elapsed: 58 min
    !
    Total Cost: $379

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  24. WIDGETS & BASIC STYLING
    • Available widget areas will depend on the theme
    you are using

    • Genesis themes have good tutorials on how to
    configure each area as per the demo

    • Access to community forum or support ticket
    system for additional help

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  25. WIDGETS & BASIC STYLING
    • In this case:

    • Background image

    • Welcome area on home page

    • Main sidebar (optin, brief about, social icons)

    • 3 Footer areas (key message, recent posts, search and
    tags)

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  26. Time Elapsed: 80 min
    !
    Total Cost: $379

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  27. EXTRA CREDIT
    • Additional styling and branding

    • Directly update stylesheet

    • Visual aids such as Design Palette Pro or
    Genesis Extender (an additional $49)

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  28. COMMON QUESTIONS
    • What if I want to change themes later?

    • All your content will flow in to the new theme. Widgets may
    need to be moved and/or reset

    • What if I need more functionality?

    • You can alway add more functionality to the site as your
    business grows and evolves (e-commerce, memberships, etc)




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  29. NEED MORE HELP?
    • http://www.diywebsitecoach.com

    • http://www.diywebsitecoach.com/
    build-your-site-tonight/

    • https://www.facebook.com/
    diywebsitecoach

    • Twitter: @WarrenDenley

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