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Build Your Site Tonight, Be Blogging Tomorrow

Warren Denley
September 27, 2014

Build Your Site Tonight, Be Blogging Tomorrow

Too many people think building a site is hard work, or something only a “professional” can do.

For less than the cost of a cheap developer, you can actually create a better result yourself.

Warren Denley

September 27, 2014

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  1. DOES THIS SOUND LIKE YOU? • New business idea that

    you want to move fast on • Don’t want to wait months for a developer • Don’t have a big budget to hire a good developer • Want something that looks professional and will help build your business
  2. A LITTLE ABOUT ME • Co-founder of DIY Website Coach

    • Been creating WordPress sites since 2007 • Regularly create these sort of sites for clients • WordPress trainer
  3. WHAT ARE WE BUILDING? • Solid, secure WordPress base (to

    keep hackers out) • Professional looking site (to give you credibility) • Integrated email opt-in (to build your list) • Fully responsive (works well on all devices) All with no coding, completed in a night for < $500
  4. SOME ASSUMPTIONS… • You already have a hosting account •

    You already have a domain name (and it is linked to your hosting account) • You can follow a few simple video tutorials - full videos available at: http://www.diywebsitecoach.com/build-your-site-tonight/
  5. INSTALL WORDPRESS • Manual install for extra security • Update

    basic settings (site title, tagline, permalinks) • Update user profile
  6. ADD PREMIUM THEME • Provides great functionality and design at

    a fraction of the cost of a custom theme • We use and recommend the Genesis framework • Wide range of child themes available • Clean, efficient code • Strong community support
  7. BACKUPS • Backups provide a safety net if something goes

    wrong • Scheduled backups provide peace of mind • Storing offsite provides extra protection • Safest not to rely on backups provided by your host • We use and recommend BackupBuddy
  8. SECURITY • Most sites are compromised by automated bots •

    Make it hard for them and they will just move on • Sucuri plugin provides 1-click hardening for the major vulnerabilities hackers exploit • Also regularly monitors your site for malware • Best of all, it is FREE
  9. FORMS & INTEGRATION • Every site needs a contact form

    • Premium form plugins can also integrate with your mailing list provider and PayPal • Allows you to easily build payment paths • We use and recommend Gravity Forms
  10. ADDITIONAL PLUGINS • eNews Extended (for email opt-in boxes) •

    Simple Social Icons • Jetpack (social sharing and related posts) • Akismet (comment spam protection)
  11. BASIC PAGES & MENU • About page • Services page

    • Blog page • Contact page • Remember to add the pages to the menu
  12. WIDGETS & BASIC STYLING • Available widget areas will depend

    on the theme you are using • Genesis themes have good tutorials on how to configure each area as per the demo • Access to community forum or support ticket system for additional help
  13. WIDGETS & BASIC STYLING • In this case: • Background

    image • Welcome area on home page • Main sidebar (optin, brief about, social icons) • 3 Footer areas (key message, recent posts, search and tags)
  14. EXTRA CREDIT • Additional styling and branding • Directly update

    stylesheet • Visual aids such as Design Palette Pro or Genesis Extender (an additional $49)
  15. COMMON QUESTIONS • What if I want to change themes

    later? • All your content will flow in to the new theme. Widgets may need to be moved and/or reset • What if I need more functionality? • You can alway add more functionality to the site as your business grows and evolves (e-commerce, memberships, etc)