HiveMCR - How Owning Entities Engineers Discoverability

In this session, you’ll learn how to own your entity (or manufacture a new one) across Search Everywhere, and engineer discoverability that compounds across Google, social search and AI systems.

Ash will explore how machines decide who gets surfaced, how to build the signals that drive recognition and how to measure visibility beyond rankings and success beyond traffic.

Transcript

1. Confidential | © All rights reserved HOW OWNING ENTITIES ENGINEERS DISCOVERABILITY
2. SEO = OPTIMISE EXPERIENCES TO RANK ON A GOOGLE SERP Hive MCR 2026
3. HiveMCR 2026 ✅ KEYWORD OPPORTUNITIES ✅ METADATA ✅ BACKLINKS ✅ TECHNICAL FOUNDATIONS
4. HiveMCR 2026 SEARCH HAS ALWAYS BEEN…
5. HiveMCR 2026 SEARCH WAS A RETRIEVAL PROBLEM…
6. HiveMCR 2026 CRAWL INDEX RANK
7. IN 2026, SEARCH DOESN’T ONLY WORK LIKE THIS Hive MCR 2026
8. HiveMCR 2026 AIO TIKTOK REDDIT CHATGPT ANSWER SCREENSHOTS FROM EACH AIO TIKTOK REDDIT CHATGPT ANSWER SCREENSHOTS FROM EACH
9. HiveMCR 2026 A SERP CLICK? NO LONGER GUARANTEED.
10. YOU CAN RANK #1 (AND STILL BE INVISIBLE) Hive MCR 2026
11. HiveMCR 2026
12. HiveMCR 2026 ACCORDING TO AHREFS, 99% OF KEYWORDS TRIGGER AT LEAST ONE SERP FEATURE* IN FACT… *Not Including Top/Bottom Ads
13. HiveMCR 2026 AHREFS ALSO FOUND THAT AI OVERVIEWS APPEAR ON 21% OF SEARCHES (WITH SOME CATEGORIES REACHING AS HIGH AS 60%). IN FACT…
14. HiveMCR 2026 SO… WE NEED TO RETHINK HOW WE THINK ABOUT DISCOVERABILITY
15. RANKING NO LONGER THE PROBLEM. RECOGNITION IS THE PROBLEM. Hive MCR 2026
16. HiveMCR 2026 ❌ WHAT PAGE SHOULD RANK?❌
17. HiveMCR 2026 ✅ WHO IS MOST RELEVANT? ✅
18. HiveMCR 2026
19. SO, HOW DO YOU BECOME RECOGNISED? Hive MCR 2026
20. HiveMCR 2026 ASHLEY LIDDELL Co-founder & Search Everywhere Director DEVIATION | THE SEARCH EVERYWHERE® AGENCY
21. SO, HOW DO YOU BECOME RECOGNISED? Hive MCR 2026
22. HiveMCR 2026 OWN ENTITIES, ACROSS THE SEARCH UNIVERSE.
23. HiveMCR 2026 WHAT IS AN ENTITY?
24. HiveMCR 2026 STRIP AWAY THE AI/LLM FOCUS… YOU ALREADY UNDERSTAND ENTITIES
25. HiveMCR 2026 (noun) ‘Something you recognise and associate with something specific’. ENTITY /ˈɛntɪti/
26. HiveMCR 2026
27. YOU DON’T BECOME KNOWN FOR SOMETHING BY ACCIDENT Hive MCR 2026
28. HiveMCR 2026 BRAND PERSON PRODUCT CONCEPT
29. HiveMCR 2026 ❌ AN ON-SITE PAGE / EXPERIENCE ❌ A KEYWORD
30. HiveMCR 2026 ✅ A THING…
31. HiveMCR 2026 DOUBLE LACE SNEAKERS…
32. HiveMCR 2026 AI/LLM TOOLS? THEY’RE DOING THE SAME THING…
33. HiveMCR 2026 THEY AREN’T LOOKING FOR PAGES AI/LLMs WANT TO SEE RELATIONSHIPS.
34. HiveMCR 2026 #BrightonSEO
35. HiveMCR 2026 REPEATED BRAND MENTIONS SIMILAR OR ALIGNED ASSOCIATIONS ACROSS THE SEARCH UNIVERSE…
36. HiveMCR 2026 THIS BUILDS CONFIDENCE IN YOUR BRAND.
37. HiveMCR 2026 ULTIMATELY… AI, LLM, AND HUMAN ALIKE ALL THINK IN RELATIONSHIPS
38. HiveMCR 2026 AND THIS GIVES US SOMETHING WE CAN USE TO DRIVE DISCOVERY
39. HiveMCR 2026 ✅ RECOGNITION = CONFIDENCE
40. HiveMCR 2026 ✅ CONFIDENCE RESULTS IN PREFERENCE
41. HiveMCR 2026 PREFERENCE = SEARCH EVERYWHERE® SUCCESS
42. SO, HOW DO YOU BUILD RECOGNITION… EVERYWHERE #Hive MCR 2026
43. HiveMCR 2026 EVERYWHERE… (YOUR AUDIENCE ACTIVELY SPENDS TIME)
44. HiveMCR 2026 ✅ ENTITY SIGNALS
45. HiveMCR 2026
46. HiveMCR 2026 ❌ RECOGNITION ≠ A SINGLE MOMENT (CITATION) ✅ ACCUMULATION OF ENTITY SIGNALS OVER TIME
47. HiveMCR 2026 AND WHEN LEVERAGED CORRECTLY ENTITY SIGNALS CAN COMPOUND
48. HiveMCR 2026 MORE CONSISTENCY IN SIGNALS = STRONGER RECOGNITION
49. HiveMCR 2026 STRONGER RECOGNITION = HIGHER PREFERENCE
50. HiveMCR 2026 BEING PREFERED IS HOW YOU WIN.
51. THE ENTITY SIGNAL STACK #BrightonSEO
52. HiveMCR 2026 THE ENTITY SIGNAL STACK FOUNDATION DISTRIBUTION AUTHORITY REINFORCE
53. HiveMCR 2026 CHECK OUT OUR BLOG POST
54. HiveMCR 2026 FOUNDATIONAL SIGNALS IF WEAK… EVERYTHING ELSE COLLAPSES ABOUT US BRAND DESCRIPTION MISSION / IDEOLOGIES
55. HiveMCR 2026
56. HiveMCR 2026 DISTRIBUTION SIGNALS EXPAND WHERE YOU EXIST AND HOW YOU SHOW UP ORGANIC SOCIAL CAMPAIGNS SOCIAL SEARCH CONTENT CREATORS / UGC
57. HiveMCR 2026
58. HiveMCR 2026 AUTHORITY SIGNALS EVIDENCE WHY YOU SHOULD BE CHOSEN BACKLINKS / BRAND MENTIONS ENDORSEMENT REVIEW SIGNALS
59. HiveMCR 2026
60. HiveMCR 2026 REINFORCEMENT SIGNALS ENSURE THE STICKYNESS OF YOUR BRAND MORE MENTIONS CREATORS & PUBLISHERS CONSISTENT POSITIONING CONSISTENT CONTENT CADENCE
61. HiveMCR 2026
62. HiveMCR 2026 A SYSTEM OF SIGNALS THAT WORKS TOGETHER TO ENGINEER DISCOVERABILITY OF YOUR BRAND
63. ENGINEER RECOGNITION Hive MCR 2026
64. HiveMCR 2026 AKA: SEARCH EVERYWHERE®
65. HiveMCR 2026 SEARCH EVERYWHERE® AS AN OPERATING SYSTEM
66. HiveMCR 2026 YOUR ORG. CHART? IT IS WORKING AGAINST YOU.
67. HiveMCR 2026 SEO | SOCIAL | TRAD PR | DIGI PR | CONTENT | DEV (HAVE ALL OPERATED IN SILOS)
68. HiveMCR 2026 RECOGNITION THOUGH? RECOGNITION DOES NOT.
69. HiveMCR 2026 SHARKNINJA ENTERS THE SKINCARE TECH SPACE 18.1K MSV [SHARK] BRAND TERM 74K [NON-BRAND] TERM
70. HiveMCR 2026 WHAT THEY DID…
71. HiveMCR 2026
72. HiveMCR 2026 DEFINE WHAT YOU WANT TO BECOME KNOWN FOR
73. HiveMCR 2026 PROVE YOU DESERVE TO BE THE PREFERENCE
74. HiveMCR 2026 SHOW UP WHERE ATTENTION/CONVERSATION ALREADY EXISTS
75. HiveMCR 2026 TURN ‘SEO VISIBILITY’ INTO WIDESPREAD PRESENCE
76. HiveMCR 2026 THIS IS ALREADY HOW DECISIONS ARE BEING MADE…
77. WHAT TO LOOK FOR? Hive MCR 2026
78. HiveMCR 2026 MORE RECOMMENDATIONS MORE [BRAND] SEARCHES MORE [BRAND] + [ENTITY RELATED TERM] SEARCHES ENABLES YOU TO BE CHOSEN SOONER
79. SEARCH HAS CHANGED. DISCOVERY HAS CHANGED. ‘SEO’ MUST CHANGE WITH IT. Hive MCR 2026
80. HiveMCR 2026 SO, YOU WANT TO START ON MONDAY?
81. HiveMCR 2026 PICK WHAT YOU WANT TO BE KNOWN FOR COMMIT TO PROVING IT OVER TIME SHOW UP WHERE YOUR AUDIENCE IS STAY CONSISTENT REPEAT UNTIL RECOGNISED
82. HiveMCR 2026 AKA: SEARCH EVERYWHERE®
83. REMEMBER: YOU CAN RANK #1 AND LOSE Hive MCR 2026
84. HiveMCR 2026 BECAUSE SEARCH IS NO LONGER A RANKING PROBLEM… IT’S A RECOGNITION PROBLEM!
85. HiveMCR 2026 ASHLEY LIDDELL FOLLOW ME FOR FURTHER INSIGHTS Co-Founder, Deviation