Integrating Accessibility:Planning Content for Everyone

Presented at the Now What? Conference in April 2015. A full transcript is available at http://webmeadow.com/blog/archives/201505/integrating-accessibility-planning-content-everyone .

Transcript

1. Eileen Webb Director of Strategy & Livestock 
 @webmeadow April 30 2015 Integrating Accessibility Planning Content for Everyone
2. What kinds of impairment affect web use? Cognitive Hearing Vision Motor
3. What kinds of impairment affect web use? Cognitive Hearing Vision Motor
4. What kinds of impairment affect web use? Cognitive Hearing Vision Motor
5. What kinds of impairment affect web use? Cognitive Hearing Vision Motor
6. https://www.flickr.com/photos/orinrobertjohn/2700192461 Your users are average people. Average people have disabilities.
7. Guiding Principles Weave it in from the beginning Progress, 
 not perfection Normalize accessibility
8. Accessibility is an intention, not a goal
9. No, smaller. Start small.
10. Guiding Principles Weave it in from the beginning Progress, not perfection Normalize accessibility
11. handicapped ramp for wheelchair people who can’t use 
 their legs https://www.flickr.com/photos/sass_face/3482842283
12. handicapped ramp wheelchair people who can’t use their legs ramp https://www.flickr.com/photos/sass_face/3482842283
13. Guiding Principles Weave it in from the beginning Progress, not perfection Normalize accessibility
14. There’s never budget to go back and 
 fix things later.
15. These are not other users. These are your users. https://www.flickr.com/photos/orinrobertjohn/2700192461
16. Content accessibility Put attention on the
 worst things first
17. Video Audio
18. The simplest answer is the best one: transcripts https://www.flickr.com/photos/whoisstan/1420520410
19. It’s not ready for the website 
 until there is a transcript
20. Fake a transcript from: notes - scripts - writeups -
21. A short list of people who sometimes prefer to read: • user in a noisy place • user in a quiet place • English as a second language user • low-literacy user • user with a limited data plan • low-bandwidth user • user with a hearing aid • you • me • your mom • googlebots
22. PDF
23. PDFs are pictures https://www.flickr.com/photos/70251312@N00/15109605986
24. PDFs are (now) pictures + code https://www.flickr.com/photos/70251312@N00/15109605986
25. Even the best PDFs aren’t mobile friendly https://www.flickr.com/photos/rhinman/3147733757
26. 17% of adult Americans use their phone as their primary internet access 50% of 
 low-income households use their phone as their only internet access Visually- or hearing-impaired are 3 times as likely to live below the poverty line 17% 50% 3x
27. Create your PDFs from digital source (not scans) Learn to use Styles, and use them semantically Run Acrobat’s accessibility wizard
28. So wild it just might work: document summaries https://www.flickr.com/photos/whoisstan/1420520410
29. Help your users find your stuff
30. Taking accessibility back to work
31. Be the person who talks about it https://www.flickr.com/photos/whoisstan/1420520410
32. Accessibility has always been your job.
33. Eileen Webb Director of Strategy & Livestock 
 @webmeadow April 30 2015 Thank you!