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Branding at Scale
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Will Miner
March 30, 2017
Design
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Branding at Scale
A talk I gave at the March Design Systems Coalition meetup
Will Miner
March 30, 2017
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Transcript
BRANDING AT SCALE Will Miner | @wgminer Director of UX,
2U
2U partners with top-tier universities to create the world’s best
online degree programs
INSTRUCTORS ADMISSIONS ACCREDITATION BRANDING MARKETING SUPPORT PRODUCTION TECHNOLOGY
UNIVERSITY BRAND CREATIVE TECH
None
None
None
None
None
AND WE KEPT GROWING...
Where do the assets go? Different versions!? MORE!!! customization Git
!= graphic designers Poor documentation
2017 2014
HOW DO WE DO IT?
None
1. BE STRICT
None
None
None
None
2. BE FLEXIBLE
None
None
None
3. USE WHITELABEL
None
None
None
None
...AND THAT’S IT!
BRANDING AT SCALE Will Miner Director of UX, 2U