A talk I gave at the March Design Systems Coalition meetup
BRANDINGAT SCALEWill Miner | @wgminerDirector of UX, 2U
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2U partners with top-tieruniversities to create the world’sbest online degree programs
INSTRUCTORSADMISSIONSACCREDITATIONBRANDINGMARKETINGSUPPORTPRODUCTIONTECHNOLOGY
UNIVERSITYBRANDCREATIVETECH
AND WE KEPTGROWING...
Where do the assets go?Different versions!?MORE!!! customizationGit != graphic designersPoor documentation
20172014
HOW DO WE DO IT?
1. BE STRICT
2. BE FLEXIBLE
3. USE WHITELABEL
...AND THAT’S IT!
BRANDINGAT SCALEWill MinerDirector of UX, 2U