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Branding at Scale

Will Miner
March 30, 2017
Design
1
190

Branding at Scale

A talk I gave at the March Design Systems Coalition meetup

Will Miner

March 30, 2017
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Transcript

  1. BRANDING
    AT SCALE
    Will Miner | @wgminer
    Director of UX, 2U

    View Slide

  2. 2U partners with top-tier
    universities to create the world’s
    best online degree programs

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  3. INSTRUCTORS
    ADMISSIONS
    ACCREDITATION
    BRANDING
    MARKETING
    SUPPORT
    PRODUCTION
    TECHNOLOGY

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  4. UNIVERSITY
    BRAND
    CREATIVE
    TECH

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  5. View Slide

  6. View Slide

  7. View Slide

  8. View Slide

  9. View Slide

  10. AND WE KEPT
    GROWING...

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  11. Where do the assets go?
    Different versions!?
    MORE!!! customization
    Git != graphic designers
    Poor documentation

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  12. 2017
    2014

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  13. HOW DO WE DO IT?

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  14. View Slide

  15. 1. BE STRICT

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  16. View Slide

  17. View Slide

  18. View Slide

  19. View Slide

  20. 2. BE FLEXIBLE

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  21. View Slide

  22. View Slide

  23. View Slide

  24. 3. USE WHITELABEL

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  25. View Slide

  26. View Slide

  27. View Slide

  28. View Slide

  29. ...AND THAT’S IT!

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  30. BRANDING
    AT SCALE
    Will Miner
    Director of UX, 2U

    View Slide