Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Branding at Scale

Will Miner
March 30, 2017
Design
1
200

Branding at Scale

A talk I gave at the March Design Systems Coalition meetup

Will Miner

March 30, 2017
Tweet

Other Decks in Design

See All in Design
社内のコミュニケーション課題に対して個人的に行っているデザイン以外の草の根活動
sugiyama_sukedachi
0
150
231206_Book-launch-event_kato
hjmkth
2
1.2k
WHAT ARE ME?
takuro_nakajima
PRO
0
1.3k
ユーザーのためなら 『デザイン』 以外にも手を伸ばせる
navitimejapan
PRO
2
740
PRDがデザインプロセスを高速化した話
tooomo
1
280
root Design Partnership Policy
root_recruit
0
4k
decksh object reference
ajstarks
2
910
間違った「問い」を乗り越え ノベルティをプチバズりさせた話
takaikanako
0
1.2k
丸井グループが取り組むエンタープライズアジャイルと プロダクトマネージャーの役割
muture
0
130
Wishing Star Comic
torije
2
1.2k
noteのアクセシビリティ　これまでのプロダクト・組織へのアプローチとこれからのこと
tatsuyasawanobori
1
1k
JBUG東京#22登壇資料_日頃クライアントワークを行っているディレクターが自社コーポレートサイトリニューアルを担当して学んだこと
webnaut
0
200

Featured

See All Featured
Reflections from 52 weeks, 52 projects
jeffersonlam
345
19k
Designing Experiences People Love
moore
136
23k
StorybookのUI Testing Handbookを読んだ
zakiyama
13
4.6k
Navigating Team Friction
lara
178
13k
Building a Scalable Design System with Sketch
lauravandoore
456
32k
The Power of CSS Pseudo Elements
geoffreycrofte
60
5k
The Mythical Team-Month
searls
216
42k
Designing for Performance
lara
601
67k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
274
13k
VelocityConf: Rendering Performance Case Studies
addyosmani
320
23k
How To Stay Up To Date on Web Technology
chriscoyier
782
250k
Optimising Largest Contentful Paint
csswizardry
8
2.4k

Transcript

  1. BRANDING AT SCALE Will Miner | @wgminer Director of UX,

    2U

  2. 2U partners with top-tier universities to create the world’s best

    online degree programs

  3. INSTRUCTORS ADMISSIONS ACCREDITATION BRANDING MARKETING SUPPORT PRODUCTION TECHNOLOGY

  4. UNIVERSITY BRAND CREATIVE TECH

  5. None
  6. None
  7. None
  8. None
  9. None

  10. AND WE KEPT GROWING...

  11. Where do the assets go? Different versions!? MORE!!! customization Git

    != graphic designers Poor documentation

  12. 2017 2014

  13. HOW DO WE DO IT?

  14. None

  15. 1. BE STRICT

  16. None
  17. None
  18. None
  19. None

  20. 2. BE FLEXIBLE

  21. None
  22. None
  23. None

  24. 3. USE WHITELABEL

  25. None
  26. None
  27. None
  28. None

  29. ...AND THAT’S IT!

  30. BRANDING AT SCALE Will Miner Director of UX, 2U