Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Branding at Scale

51235a53077634db59cbf3cb118310e9?s=47 Will Miner
March 30, 2017
Design
1
150

Branding at Scale

A talk I gave at the March Design Systems Coalition meetup

51235a53077634db59cbf3cb118310e9?s=128

Will Miner

March 30, 2017
Tweet

Other Decks in Design

See All in Design
1aa84252531bfaeef8fcd570a43f0f62?s=48 kuratani4040
0
200
B4bacb21c765688684f9a1aab97935e8?s=48 saraft
1
100
4b089a57ad1924f1630624ac3e14371a?s=48 samandthezoo
0
150
1a972dee9628f0b1f77d5d8ed164ca1f?s=48 danielblake
0
230
F118544fff884c46286434cd6da35229?s=48 artyx21
1
220
5d9c07f0c2044b1407a84d88362bc84d?s=48 estie
1
340
Eb3f099a0ad1b2f8ff9180432ab10d72?s=48 mollysart
0
350
C4024c9df86738cef500253fe7335de9?s=48 ameetoe
0
130
00ff292ab7936a0a4e4c8a76ab5b4d52?s=48 lily2251390
0
170
F2a18f1ef63198439d0722c7e88129e2?s=48 kignato1
0
150
4b7cfc2f7e1087517064667a30fddd54?s=48 commmune
1
720
Eb3f099a0ad1b2f8ff9180432ab10d72?s=48 mollysart
0
390

Featured

See All Featured
3d4519fd34b76fb265fc0237f3792bd4?s=48 danielanewman
202
20k
761be20b5ebd271008bcee1244fc5b52?s=48 matthewcrist
73
7.5k
96270e4c3e5e9806cf7245475c00b275?s=48 addyosmani
495
110k
433acaea1012b25d97ae66da9b998dad?s=48 malarkey
119
16k
B3d6434763caa0ef5dc4b792662c49f7?s=48 smashingmag
232
18k
48c098b6579220a67a6ba949be6e4b5a?s=48 revolveconf
201
9.7k
465724d73fe3a92c0879fdfb43a3a6f3?s=48 philhawksworth
192
17k
0bce06bd06ee7a2c4f5500f25dcf7f18?s=48 paulrobertlloyd
73
1.5k
719435d98d452de7ac367c828266cf01?s=48 erikaheidi
15
4.5k
C86443373fbfe92996aa882d0d7a59f8?s=48 imathis
479
150k
170b760e0147792d0140e59ec78e9893?s=48 eitanlees
116
10k
D36d2c1821af9249b69ff7f5ed60529b?s=48 tammielis
237
23k

Transcript

  1. BRANDING AT SCALE Will Miner | @wgminer Director of UX,

    2U

  2. 2U partners with top-tier universities to create the world’s best

    online degree programs

  3. INSTRUCTORS ADMISSIONS ACCREDITATION BRANDING MARKETING SUPPORT PRODUCTION TECHNOLOGY

  4. UNIVERSITY BRAND CREATIVE TECH

  5. None
  6. None
  7. None
  8. None
  9. None

  10. AND WE KEPT GROWING...

  11. Where do the assets go? Different versions!? MORE!!! customization Git

    != graphic designers Poor documentation

  12. 2017 2014

  13. HOW DO WE DO IT?

  14. None

  15. 1. BE STRICT

  16. None
  17. None
  18. None
  19. None

  20. 2. BE FLEXIBLE

  21. None
  22. None
  23. None

  24. 3. USE WHITELABEL

  25. None
  26. None
  27. None
  28. None

  29. ...AND THAT’S IT!

  30. BRANDING AT SCALE Will Miner Director of UX, 2U