Branding at Scale

51235a53077634db59cbf3cb118310e9?s=47 Will Miner
March 30, 2017

Branding at Scale

A talk I gave at the March Design Systems Coalition meetup

51235a53077634db59cbf3cb118310e9?s=128

Will Miner

March 30, 2017
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Transcript

  1. BRANDING AT SCALE Will Miner | @wgminer Director of UX,

    2U
  2. 2U partners with top-tier universities to create the world’s best

    online degree programs
  3. INSTRUCTORS ADMISSIONS ACCREDITATION BRANDING MARKETING SUPPORT PRODUCTION TECHNOLOGY

  4. UNIVERSITY BRAND CREATIVE TECH

  5. None
  6. None
  7. None
  8. None
  9. None
  10. AND WE KEPT GROWING...

  11. Where do the assets go? Different versions!? MORE!!! customization Git

    != graphic designers Poor documentation
  12. 2017 2014

  13. HOW DO WE DO IT?

  14. None
  15. 1. BE STRICT

  16. None
  17. None
  18. None
  19. None
  20. 2. BE FLEXIBLE

  21. None
  22. None
  23. None
  24. 3. USE WHITELABEL

  25. None
  26. None
  27. None
  28. None
  29. ...AND THAT’S IT!

  30. BRANDING AT SCALE Will Miner Director of UX, 2U