Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Branding at Scale

Will Miner
March 30, 2017
Design
1
220

Branding at Scale

A talk I gave at the March Design Systems Coalition meetup

Will Miner

March 30, 2017
Tweet

Other Decks in Design

See All in Design
知を活かせるチームづくりとは？-MIMIGURIで実践している「全員探究」の仕組みと文化づくり-
chiemitaki
1
760
開発チームの中心で心理的安全性をつくる、UXデザイナーの問いかけ方
takuto_yonemichi
2
610
Dive Deep into Communication
yomtsu
0
110
ZKK_001.pdf
nicholaspegu
0
1.4k
利用者が離れないUX/UIデザイン　長く使われる業務アプリデザインのポイント
ncdc
4
250
20240921-図書館の実空間とデジタル資源の接点をデザインする-dtk55-Designing-the-interface-between-the-library's-physical-space-and-digital-resources
majimasachi
0
380
The One
chinweanimation
0
100
TUNAG BOOK 2024
stmn
0
380
ネーミングの極意 - その名は体を現していますか？ -
kakukoki
2
400
(第１回) アーキテクト・テックリード育成講座
masakaya
0
110
成長する組織のナレッジベースのつくりかた_知識基盤のデザインとメタデザイン
gaussbeam
0
590
デザインできるもの、できないもの | Designship 2024 | Yasuhiro Yokota
yasuhiroyokota
2
940

Featured

See All Featured
Making Projects Easy
brettharned
116
5.9k
The Web Performance Landscape in 2024 [PerfNow 2024]
tammyeverts
2
290
The Art of Programming - Codeland 2020
erikaheidi
53
13k
Build your cross-platform service in a week with App Engine
jlugia
229
18k
YesSQL, Process and Tooling at Scale
rocio
169
14k
VelocityConf: Rendering Performance Case Studies
addyosmani
326
24k
The Cult of Friendly URLs
andyhume
78
6.1k
Being A Developer After 40
akosma
87
590k
Designing Dashboards & Data Visualisations in Web Apps
destraynor
229
52k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
29
2k
JavaScript: Past, Present, and Future - NDC Porto 2020
reverentgeek
47
5.1k
Understanding Cognitive Biases in Performance Measurement
bluesmoon
26
1.5k

Transcript

  1. BRANDING AT SCALE Will Miner | @wgminer Director of UX,

    2U

  2. 2U partners with top-tier universities to create the world’s best

    online degree programs

  3. INSTRUCTORS ADMISSIONS ACCREDITATION BRANDING MARKETING SUPPORT PRODUCTION TECHNOLOGY

  4. UNIVERSITY BRAND CREATIVE TECH

  5. None
  6. None
  7. None
  8. None
  9. None

  10. AND WE KEPT GROWING...

  11. Where do the assets go? Different versions!? MORE!!! customization Git

    != graphic designers Poor documentation

  12. 2017 2014

  13. HOW DO WE DO IT?

  14. None

  15. 1. BE STRICT

  16. None
  17. None
  18. None
  19. None

  20. 2. BE FLEXIBLE

  21. None
  22. None
  23. None

  24. 3. USE WHITELABEL

  25. None
  26. None
  27. None
  28. None

  29. ...AND THAT’S IT!

  30. BRANDING AT SCALE Will Miner Director of UX, 2U