Lock in $30 Savings on PRO—Offer Ends Soon! ⏳

Branding at Scale

Avatar for Will Miner Will Miner
March 30, 2017
Design
1
250

Branding at Scale

A talk I gave at the March Design Systems Coalition meetup

Avatar for Will Miner

Will Miner

March 30, 2017
Tweet

Other Decks in Design

See All in Design
自分たちがターゲットになりにくい業務アプリケーションのユーザビリティを担保する取り組み / Initiatives to ensure the usability of business applications that are difficult for us to target
Avatar for Hiromi Morikawa hiromitsuuuuu
1
1.1k
ドルちゃん
Avatar for ドルちゃん design_dolphins
0
510
図じゃなく言語で描く - Common Ground for Design AI Operations.
Avatar for Kazuki Ikeda kazukiikeda
1
560
Building Experiences: Design Systems, User Experience, and Full Site Editing
Avatar for Michelle Schulp Hunt marktimemedia
0
300
Portfolio 齋藤明敏 Hiroyuki Saito
Avatar for HIROYUKI SAITO crearedesign
0
130
越境するデザイン人材：デザイナーが社会資本となる世界へ
Avatar for Goodpatch Inc. goodpatch
1
410
体験を守るためのデザイン計測
Avatar for PERSOL CAREER Dev | techtekt techtekt
PRO
0
120
AI時代に問われる、リサーチの感受性──地域⇄大企業の現場から見えた「違和感」との向き合い方
Avatar for Muture muture
PRO
0
340
アイデアを加速させる！Firefly ボードで発想の幅を広げよう
Avatar for コネクリ connecre
1
220
デザイナーがAIを使い倒して爆速プロダクト開発！社内ハッカソンでの取り組み紹介
Avatar for 都村　美帆 abokadotyann
9
2.8k
「キャリア」のプロダクトをつくる私の「キャリア」への向き合い方 / JAM de NIGHT DESIGN SESSION Vol3
Avatar for Visional Engineering ＆ Design visional_engineering_and_design
1
920
Installing and Running decksh/pdfdeck
Avatar for Anthony Starks ajstarks
1
900

Featured

See All Featured
Distributed Sagas: A Protocol for Coordinating Microservices
Avatar for Caitie McCaffrey caitiem20
333
22k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
Avatar for Kevin Liebholz kevinliebholz
37
6.2k
Bootstrapping a Software Product
Avatar for Garrett Dimon garrettdimon
PRO
307
120k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
Avatar for soudai sone soudai
PRO
196
70k
VelocityConf: Rendering Performance Case Studies
Avatar for Addy Osmani addyosmani
333
24k
Art, The Web, and Tiny UX
Avatar for Lynn Fisher lynnandtonic
304
21k
A Modern Web Designer's Workflow
Avatar for Chris Coyier chriscoyier
698
190k
How To Stay Up To Date on Web Technology
Avatar for Chris Coyier chriscoyier
791
250k
Context Engineering - Making Every Token Count
Avatar for Addy Osmani addyosmani
9
530
Being A Developer After 40
Avatar for Adrian Kosmaczewski akosma
91
590k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
Avatar for Addy Osmani addyosmani
9
1k
jQuery: Nuts, Bolts and Bling
Avatar for Doug Neiner dougneiner
65
8.3k

Transcript

  1. BRANDING AT SCALE Will Miner | @wgminer Director of UX,

    2U

  2. 2U partners with top-tier universities to create the world’s best

    online degree programs

  3. INSTRUCTORS ADMISSIONS ACCREDITATION BRANDING MARKETING SUPPORT PRODUCTION TECHNOLOGY

  4. UNIVERSITY BRAND CREATIVE TECH

  5. None
  6. None
  7. None
  8. None
  9. None

  10. AND WE KEPT GROWING...

  11. Where do the assets go? Different versions!? MORE!!! customization Git

    != graphic designers Poor documentation

  12. 2017 2014

  13. HOW DO WE DO IT?

  14. None

  15. 1. BE STRICT

  16. None
  17. None
  18. None
  19. None

  20. 2. BE FLEXIBLE

  21. None
  22. None
  23. None

  24. 3. USE WHITELABEL

  25. None
  26. None
  27. None
  28. None

  29. ...AND THAT’S IT!

  30. BRANDING AT SCALE Will Miner Director of UX, 2U