Upgrade to Pro — share decks privately, control downloads, hide ads and more …
Sign up for free

Branding at Scale

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Will Miner Will Miner
March 30, 2017
Design
300
1

Branding at Scale

A talk I gave at the March Design Systems Coalition meetup

Avatar for Will Miner

Will Miner

March 30, 2017

Other Decks in Design

See All in Design
自社プロダクトのUIをAIが再現するデザインビルドシステム
Avatar for toy toy1618
0
1.3k
技術に明るくない人が技術を選ぶために
Avatar for moco moco1013
0
150
2026/8/20　Polaris15周年イベント 『共創の場をつくる』 〜 誰もが『心地よく暮らし、心地よくはたらく』ことを選択できる社会へ 〜 関係性から地域をつくりなおす共創の土壌づくり 〜リビングラボの事例を通じて〜
Avatar for Kimura Atsunobu a2k
0
110
柔軟性のあるUIで、多くの環境でアプリを活躍させる/iOSDC26
Avatar for noppefoxwolf noppefoxwolf
0
1.6k
クリエイティブディレクター 両角 高寛 の自己紹介
Avatar for GYRO両角 morogyro
0
230
インターンから2年 新卒フロントエンドエンジニアから見た サイボウズのアクセシビリティ
Avatar for tak taku10101
0
180
泥臭く語るUIデザイン会｜ホワイトボードチャレンジ【RAMEN TECH 2026】
Avatar for @Garyuten garyuten
1
210
LP制作のための熱量ハーネス -人の熱量を、AIとの制作につなぐ-
Avatar for niccy niccy
0
1.9k
JBUG大阪#9_登壇資料_引き継ぎで困らないためのBacklogWikiの整え方_ミスと属人化を防ぐために、 “次の人が動ける状態”をどう残すか
Avatar for Beeworks Marketing Design webnaut
2
290
[Unity] VAT×VFX Graphがいま個人的にアツイという話
Avatar for sakiama sakiyama
0
130
デザイナーの判断をAIにつなぐ ── 審美眼をハーネスする試み
Avatar for Kota SAITO kotasaito_cnt
0
1.3k
「惜しいデザイン」 を生み出さないための AIレビューループ
Avatar for Kazuhiro Tobita 0b1tk
3
4.7k

Featured

See All Featured
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
Avatar for Rebecca Miller-Webster rmw
35
3.9k
The Success of Rails: Ensuring Growth for the Next 100 Years
Avatar for Eileen M. Uchitelle eileencodes
47
8.4k
YesSQL, Process and Tooling at Scale
Avatar for Rocio Delgado rocio
174
15k
Evolving SEO for Evolving Search Engines
Avatar for Ryan Jones ryanjones
0
330
CSS Pre-Processors: Stylus, Less & Sass
Avatar for Bermon Painter bermonpainter
360
31k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
Avatar for Dan Newman danielanewman
230
23k
Test your architecture with Archunit
Avatar for Yoan thirion
2
2.4k
The Director’s Chair: Orchestrating AI for Truly Effective Learning
Avatar for Mike Taylor tmiket
1
330
A brief & incomplete history of 
UX Design for the World Wide Web: 1989–2019
Avatar for Jason CranfordTeague jct
2
540
[RailsConf 2023] Rails as a piece of cake
Avatar for Vladimir Dementyev palkan
59
7.1k
Typedesign – Prime Four
Avatar for Hannes Fritz hannesfritz
42
3.2k
B2B Lead Gen: Tactics, Traps & Triumph
Avatar for Sophie Logan marketingsoph
1
280

Transcript

  1. BRANDING AT SCALE Will Miner | @wgminer Director of UX,

    2U

  2. 2U partners with top-tier universities to create the world’s best

    online degree programs

  3. INSTRUCTORS ADMISSIONS ACCREDITATION BRANDING MARKETING SUPPORT PRODUCTION TECHNOLOGY

  4. UNIVERSITY BRAND CREATIVE TECH

  5. None
  6. None
  7. None
  8. None
  9. None

  10. AND WE KEPT GROWING...

  11. Where do the assets go? Different versions!? MORE!!! customization Git

    != graphic designers Poor documentation

  12. 2017 2014

  13. HOW DO WE DO IT?

  14. None

  15. 1. BE STRICT

  16. None
  17. None
  18. None
  19. None

  20. 2. BE FLEXIBLE

  21. None
  22. None
  23. None

  24. 3. USE WHITELABEL

  25. None
  26. None
  27. None
  28. None

  29. ...AND THAT’S IT!

  30. BRANDING AT SCALE Will Miner Director of UX, 2U