Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Branding at Scale

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for Will Miner Will Miner
March 30, 2017
Design
1
250

Branding at Scale

A talk I gave at the March Design Systems Coalition meetup

Avatar for Will Miner

Will Miner

March 30, 2017
Tweet

Other Decks in Design

See All in Design
越境するデザイン人材：デザイナーが社会資本となる世界へ
Avatar for Goodpatch Inc. goodpatch
1
480
図じゃなく言語で描く - Common Ground for Design AI Operations.
Avatar for Kazuki Ikeda kazukiikeda
1
640
Ana Cortes Visual Development Portfolio 2025
Avatar for Ana Belen Cortes Diaz haruanleb
0
160
Connpass-Xperia_Camera_App_by_HCD.pdf
Avatar for ソニー株式会社 sony
0
420
見過ごさない誠実さ_アクティブバイスタンダーとIntegrityが支えるアジャイル文化 / integrity-and-active-bystander
Avatar for Aki spring_aki
1
280
Vibe Coding デザインシステム
Avatar for poteboy poteboy
3
1.6k
OJTで学んだ 「心を動かす」ファシリテーション
Avatar for さき saki822
1
230
プロダクトデザイナーに学ぶ、『見る気が起きる』ダッシュボードの作り方 / Creating Engaging Dashboards: Lessons from Product Designers
Avatar for yamamoto-yuta yamamotoyuta
2
440
Treasure_Hunting
Avatar for Sol Metts solmetts
0
190
Goodpatch Tour💙 / We are hiring!
Avatar for Goodpatch Inc. goodpatch
31
1M
デザイナーがAIを使い倒して爆速プロダクト開発！社内ハッカソンでの取り組み紹介
Avatar for 都村　美帆 abokadotyann
9
2.9k
AI業務アプリケーションの体験デザイン
Avatar for kim kazuhirokimura
0
250

Featured

See All Featured
A Tale of Four Properties
Avatar for Chris Coyier chriscoyier
162
24k
Groundhog Day: Seeking Process in Gaming for Health
Avatar for Sebastian Deterding codingconduct
0
80
Thoughts on Productivity
Avatar for Jon Yablonski jonyablonski
74
5k
Collaborative Software Design: How to facilitate domain modelling decisions
Avatar for Kenny Baas-Schwegler baasie
0
120
WENDY [Excerpt]
Avatar for Tessa Abrams tessaabrams
9
35k
GraphQLの誤解/rethinking-graphql
Avatar for sonatard sonatard
74
11k
Primal Persuasion: How to Engage the Brain for Learning That Lasts
Avatar for Mike Taylor tmiket
0
220
AI Search:
Where Are We & What Can We Do About It?
Avatar for Aleyda Solis aleyda
0
6.9k
SEO in 2025: How to Prepare for the Future of Search
Avatar for Michael King ipullrank
3
3.3k
The browser strikes back
Avatar for Jono Alderson jonoalderson
0
330
Deep Space Network (abreviated)
Avatar for Tony Rice tonyrice
0
35
Measuring Dark Social's Impact On Conversion and Attribution
Avatar for Stephen Akadiri stephenakadiri
1
110

Transcript

  1. BRANDING AT SCALE Will Miner | @wgminer Director of UX,

    2U

  2. 2U partners with top-tier universities to create the world’s best

    online degree programs

  3. INSTRUCTORS ADMISSIONS ACCREDITATION BRANDING MARKETING SUPPORT PRODUCTION TECHNOLOGY

  4. UNIVERSITY BRAND CREATIVE TECH

  5. None
  6. None
  7. None
  8. None
  9. None

  10. AND WE KEPT GROWING...

  11. Where do the assets go? Different versions!? MORE!!! customization Git

    != graphic designers Poor documentation

  12. 2017 2014

  13. HOW DO WE DO IT?

  14. None

  15. 1. BE STRICT

  16. None
  17. None
  18. None
  19. None

  20. 2. BE FLEXIBLE

  21. None
  22. None
  23. None

  24. 3. USE WHITELABEL

  25. None
  26. None
  27. None
  28. None

  29. ...AND THAT’S IT!

  30. BRANDING AT SCALE Will Miner Director of UX, 2U