Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Speaker Deck
PRO
Sign in
Sign up
for free
Branding at Scale
Will Miner
March 30, 2017
Design
1
150
Branding at Scale
A talk I gave at the March Design Systems Coalition meetup
Will Miner
March 30, 2017
Tweet
Share
Other Decks in Design
See All in Design
kuratani4040
0
200
saraft
1
100
samandthezoo
0
150
danielblake
0
230
artyx21
1
220
estie
1
340
mollysart
0
350
ameetoe
0
130
lily2251390
0
170
kignato1
0
150
commmune
1
720
mollysart
0
390
Featured
See All Featured
danielanewman
202
20k
matthewcrist
73
7.5k
addyosmani
495
110k
malarkey
119
16k
smashingmag
232
18k
revolveconf
201
9.7k
philhawksworth
192
17k
paulrobertlloyd
73
1.5k
erikaheidi
15
4.5k
imathis
479
150k
eitanlees
116
10k
tammielis
237
23k
Transcript
BRANDING AT SCALE Will Miner | @wgminer Director of UX,
2U
2U partners with top-tier universities to create the world’s best
online degree programs
INSTRUCTORS ADMISSIONS ACCREDITATION BRANDING MARKETING SUPPORT PRODUCTION TECHNOLOGY
UNIVERSITY BRAND CREATIVE TECH
None
None
None
None
None
AND WE KEPT GROWING...
Where do the assets go? Different versions!? MORE!!! customization Git
!= graphic designers Poor documentation
2017 2014
HOW DO WE DO IT?
None
1. BE STRICT
None
None
None
None
2. BE FLEXIBLE
None
None
None
3. USE WHITELABEL
None
None
None
None
...AND THAT’S IT!
BRANDING AT SCALE Will Miner Director of UX, 2U