9 Proven Ways To Grow Your Email List - NSWSmallBizMonth 2022

Email marketing is the most cost-effective digital marketing strategy and is the easiest to start.

People put more trust into email content than any other digital source, mainly because they have already opted-in to receiving the content.

In this talk, I cover nine proven strategies you can easily implement to grow your email list, whether you are an established marketer, or you are just starting a new business venture with zero subscribers.

Transcript

1. 9 Proven Ways To Grow Your Email List
2. Wil Brown Dad, WordPress Consultant, Coach & Educator WordPress Sydney & Elementor Sydney Meetup Organiser Vice President of Linux Australia
3. The Power Of An Email List
4. Email Marketing ROI $1 Spend $42 Gain = 4,200% ROI
5. Email Stats $7.5 Billion 2020 $18 Billion 2027 4 Billion Daily Email Users 306 Billion Emails Every Day 64% SB Use Email Marketing 19.8% Avg Open Rate 11.3% Avg Click Through Rate 35% Send 3-5 Emails Per Week 9.4% Avg Bounce Rate 4 out of 5 Favour Email vs Socials Friday = Highest Open Rate 19% Saturday = Lowest Open Rate 17%
6. You Will Need… Capture Form Email Marketing System or CRM Landing Page Valued Offer
7. Capture Form
8. Email Capture Form
9. Email Marketing Service / CRM
10. Popular Services Campaign Monitor MailChimp ActiveCampaign AWeber Hubspot Drip MooSend GetResponse SendInBlue
11. Valued Offer AKA: Lead Magnet, Opt-in
12. Landing Page
13. Example Landing Pages
14. Email Capture System LANDING PAGE SIGN UP FORM VALUED OFFER EMAIL LIST Email containing link to offer
15. Your AIDA Sales Funnel ACTION AWARENESS INTEREST DESIRE Number of prospective purchasers decreases What is is? I like it. I want it. I'm getting it.
16. #1 Use Popups
17. Pop-ups: Stats & Conversion Tips Context Delay Clarity Personality
18. #2 CTA On Blog Posts
19. #3 Segment Subscribers
20. Segmentation Ideas Product Purchase New User Abandoned Cart Lead Magnet Type Geolocation Inactivity Sales Funnel Stage Purchase Frequency Mobile vs Desktop
21. #4 VIP Discount Codes
22. #5 Run A Contest
23. Contests: RafflePress
24. #6 Events
25. Event Registrations
26. Business Automation: Zapier
27. #7 Social Media
28. Instagram
29. Facebook Page
30. YouTube Info Cards
31. #8 Social Proof
32. Social Proof: Testimonials
33. #9 Paid Adverts
34. Long-Tail Keywords
35. Welcome Email Sequence
36. Email List Welcome Sequence OPTIN WELCOME TOP BLOG POST 1 YOUR STORY TOP BLOG POST 2 OFFER
37. 9 Proven Ways To Grow Your Email List Questions?
38. WilBrown.com/sbm