Digital Markerting For Beginners - NSWSmallBizMonth 2022

Are you new to the online world?

Perhaps you are just starting up a new business or thinking about growing your hobby into something more?

To make money with your online venture, you need a steady stream of potential customers visiting your website.

There are many ways of digitally marketing your site to your niche and target audience.

This course assumes you know nothing about digital marketing.

This is a complete beginners introduction to the terms and concepts of digital marketing.

Transcript

1. Digital Marketing For Beginners
2. Wil Brown Dad, WordPress Consultant, Coach & Educator WordPress Sydney & Elementor Sydney Meetup Organiser Vice President of Linux Australia
3. Traditional Marketing
4. TV & Radio
5. Signage
6. Direct Mail
7. Flyers & Brochures
8. Printed Ads
9. Event Marketing
10. Telemarketing "Cold Calling"
11. Traditional Marketing • Costly • Poor ROI • Instantly Out-of-date
12. Digital Marketing
13. General Audiences B2B Business to Business B2C Business to Consumer
14. The Digital Marketer
15. Know Your Audience
16. Define Your Niche
17. How To Define Your Niche INTERESTS SKILLS NICHE
18. Create Buyer Personas
19. Charles Chester Title: Marketing Manager Decision-maker: Yes Industry: Software and IT Age: 30 Salary: $80,000 Education: BSc. Electrical Engineering, Diploma of Marketing & Communication Background: Charles started out as an electrical engineer and has good technical knowledge of the products. He has recently moved more into a marketing role to make more money to provide for his growing young family of three kids in the burbs. Goals: Deliver quality leads to sales team to earn a monthly bonus on sales generated. Challenges: Relatively new to marketing. Improve website conversion rates but doesn’t know where to start. How We Help Offer a “done-for-you” high-converting landing page templates, email sequences and monthly retainer service with 2 hours online coaching to tweak marketing campaigns.
20. Sarah Smartly • 20 • Single • Full-time art student • Part-time worker • Lives in the Sydney suburbs • Commutes to the city daily Background “I need somewhere to go to relax, recharge the batteries and get inspired without breaking the bank” Coffee Shop Marketing - Buyer Persona 1 Finances • Household income $30,000 • Conscious of what she spends money on • Prefers to pay by phone/cards • Travel the world • Become successful designer • Nomadic working • Live financially free Hopes & Dreams • Not having enough money • Stuck in one place for too long • Can’t repay college debt • No time to socialise with friends Worries & Fears • Cats • Jogging & yoga • Healthy eating • Trying new things Hobbies & Likes • Instagram is her life • Active on Facebook, Pinterest and TikTok • Would DIE without her phone & apps • Searches for coupons and best deals Online Life • Somewhere to chill out and recharge her energy • Quiet place to study and work • Phone apps to make her life easier, faster, more convenient • Great deals to make her feel better about spending money • New experiences and things to try She Is Looking For • Inviting, relaxing, hip place to hang out • Cosy seating, plenty of power sockets for recharging • Order drinks on phone app - pick up at counter • Coupons, deals and loyalty card • Social media only incentives and deals Solves Her Problems
21. Create Your First Buyer Persona
22. Define Your Target Audience
23. Is There A Target Market?
24. Top Digital Marketing Channels
25. Search Engine Optimisation (SEO)
26. SEO: AnswerThePublic.com
27. Search Engine Marketing (SEM)
28. Pay Per Click (PPC)
29. Pay Per Impressions (PPM)
30. Content Marketing
31. Content Marketing With Your AIDA Sales Funnel ACTION AWARENESS INTEREST DESIRE Number of prospective purchasers decreases What is is? I like it. I want it. I'm getting it.
32. Email Marketing
33. How To Build An Email List WEBSITE LANDING PAGE SIGN UP FORM VALUED OFFER CRM EMAIL LIST Email containing link to offer
34. Social Media Marketing (SMM)
35. Influencer Marketing
36. Affiliate Marketing
37. Mobile Marketing
38. Will DM Work With Any Business?
39. Digital Marketing For Beginners Questions?
40. WilBrown.com/sbm