Pricing Strategies For Projects - NSWSmallBizMonth 2022

Choosing the correct pricing strategy for your next project is crucial to ensure you are getting paid for what you are worth and making a profit.

There are many pricing methods available, so how do you know which one fits your project?

Wil Brown walks you through 10 popular pricing methods, explaining how they work and when to use them.

This webinar is ideal for freelancers or service-based businesses.

🌟Highlights:
* 10 Popular Pricing Strategies
* How they work
* When to use them
* Risks and other things to note
* Q&A

Transcript

1. Pricing Strategies For Projects
2. Wil Brown Dad, WordPress Consultant, Coach & Educator WordPress Sydney & Elementor Sydney Meetup Organiser Vice President of Linux Australia
3. One Size Fits All?
4. Popular Pricing Strategies Hourly Pricing Competitive Pricing Penetration Pricing Daily Pricing Retainers Dynamic Pricing Bundle Pricing Psychological Pricing Cost-Plus Pricing Price Skimming Fixed Pricing Value-Based Pricing
5. Tip: Create S.M.A.R.T. Goals
6. Tip: Writing & Using SMART Goals
7. Hourly Pricing AKA: Rate-Based Pricing
8. Daily Pricing
9. Retainers
10. Cost-Plus Pricing AKA: Mark-Up Pricing
11. Competitive Pricing AKA: Competitor Pricing
12. Dynamic Pricing AKA: Demand or Surge Pricing
13. Freemium Pricing AKA: Demand or Surge Pricing
14. Price Skimming
15. Penetration Pricing
16. Bundle Pricing AKA: Price Bundling
17. Psychological Pricing AKA: Price Ending, Charm Pricing
18. Psychological Pricing: Maslow's Hierarchy of Needs Image Source: omniaretail.com
19. Fixed Pricing AKA: Project-Based Pricing
20. Tips For Fixed Price Projects Get A Deposit Define Your Project Completion Metrics Agree Scope Of Work Estimate Using SMART Goals Add A Contingency Fee
21. Value-Based Pricing
22. Pricing Strategies For Projects Questions?
23. WilBrown.com/sbm