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Chatbots - a modern way of B2C communication

Chatbots - a modern way of B2C communication

1. Trends
2. Potential Benefits of Chatbots
3. Potential Blockers to Using Chatbots
4. Chatbot's types
5. NLP vs Response Buttons
6. Technologies
7. Live demo

Robert Witkowski

November 16, 2018
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  1. Trends • The Chinese Bank OCBC sold loans worth 7

    000 000 dollars in three months using a chatbot; • Axis Bank’s chatbot (Active.ai) registered 3 million responses. In 97% of cases, chatbot correctly recognized the context and needs of clients; • 80% of marketers already use chatbots or intend to implement them within two years (Oracle research); • According to Grand View Research, the market will grow by 24.3% every year. By 2025 it will be worth 1.23 billion dollars; • According to Capgemini’s research, within 3 years the share of bots in conversations with clients may increase to 40%
  2. NLP vs Response Buttons - User Freedom Users can speak

    freely and ask any question, also outside the domain https://chatbotsmagazine.com/chatbot-nlp-vs-response-buttons-70bcf0aa6a38 Users have to follow the conversational path, simply clicking on the available options
  3. NLP vs Response Buttons - Intent Comprehension Precision is understanding

    user’s requests is still around 60-70% https://chatbotsmagazine.com/chatbot-nlp-vs-response-buttons-70bcf0aa6a38 Clicking on the options, it’s basically impossible to make mistakes
  4. NLP vs Response Buttons - Surprise Effect Natural conversation creates

    surprise and curiosity https://chatbotsmagazine.com/chatbot-nlp-vs-response-buttons-70bcf0aa6a38 Less natural conversational flow may create limited enthusiasm
  5. NLP vs Response Buttons - Response Relevance Users might stop

    asking questions and miss in-depth information https://chatbotsmagazine.com/chatbot-nlp-vs-response-buttons-70bcf0aa6a38 Users are guided through different levels, deeper and deeper into the topic
  6. NLP vs Response Buttons - Domain Clarity It can be

    unclear what questions the bot can answer https://chatbotsmagazine.com/chatbot-nlp-vs-response-buttons-70bcf0aa6a38 Conversation topics are clear from the beginning
  7. Technologies • Ready-made solutions with a predefined domain (Emplocity, Edward.ai,

    InteliWise) • SaaS platforms (chatfuel for Messenger, botsify for web chat) • Frameworks (Microsoft Bot Framework, Botkit, Amazon Lex) • Natural Language Understanding Services (LUIS.ai, wit.ai, Watson, Dialogflow, RASA, Amazon Comprehend)
  8. Publications • Chatbot Demo on GitHub • Our first ChatBot

    • Chatbots and NLU - LUIS.ai and Microsoft Bot Framework integration