Mental models

000904e756e660e6bb30f8f8bd975beb?s=47 Wouter Walgraeve
February 09, 2013

Mental models

About the mental models and how to deal with them doing UX.

Presentation for the WIAD 2013 - World Information Architecture Day - Genk

000904e756e660e6bb30f8f8bd975beb?s=128

Wouter Walgraeve

February 09, 2013
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Transcript

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    MENTAL MODELS #WIAD - WORLD IA DAY 2013 #IA2013GENK -

    FEB 9, 2013 WOUTER WALGRAEVE - NASCOM
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    1 A ROBOT MAY NOT INJURE A HUMAN BEING OR,

    THROUGH INACTION, ALLOW A HUMAN BEING TO COME TO HARM. 2 A ROBOT MUST OBEY THE ORDERS GIVEN TO IT BY HUMAN BEINGS, EXCEPT WHERE SUCH ORDERS WOULD CONFLICT WITH THE FIRST LAW. 3 A ROBOT MUST PROTECT ITS OWN EXISTENCE AS LONG AS SUCH PROTECTION DOES NOT CONFLICT WITH THE FIRST OR SECOND LAWS.
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    “HOW YOU INTERACT WITH A TECHNOLOGY IS A FUNCTION OF

    YOUR MENTAL MODEL OF THAT TECHNOLOGY”
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    MENTAL MODELS ARE SIMPLER THAN THE THING OR CONCEPT THEY

    REPRESENT. THEY INCLUDE ONLY ENOUGH INFORMATION TO ALLOW ACCURATE PREDICTIONS.
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    MENTAL MODELS INCLUDE WHAT A PERSON THINKS IS TRUE, NOT

    NECESSARILY WHAT IS ACTUALLY TRUE.
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    “THIS IS GOOD ENOUGH. I DON’T WANT TO SPEND MORE

    TIME LEARNING TO DO IT BETTER.” SATISFICING
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