Mental models as information radiators

What are mental models? How do I use them for designing conceptual models? And how to use them as information radiators?

Transcript

1. MENTAL MODELS AS INFORMATION RADIATORS LEAN UX FESTIVAL #LEANUXFEST – SEP 16, 2014 WOUTER WALGRAEVE - NASCOM
2.         I AM WOUTER WALGRAEVE AND I WORK AT NASCOM IN GENK. HI!
3. MENTAL MODELING
4. “MENTAL MODELS ARE ESSENTIAL TOOLS ALLOWING US TO NAVIGATE THROUGH LIFE”
5. HOW DOES A FLY LAND ON A CEILING?
6. FALLING FORWARD? OR BACKWARDS?
7. WHAT’S THE USE OF THE STRIPPED PATTERN ON A ZEBRA?
8. + IS IT A BLACK ANIMAL WITH WHITE STRIPES OR THE OTHER WAY AROUND?
9. HOW YOU INTERACT WITH A TECHNOLOGY IS A FUNCTION OF YOUR MENTAL MODEL OF THAT TECHNOLOGY
10. THE MENTAL MODEL OF A “WATCH CONTROL CENTER”
11. “ONE MINUTE AHEAD OF YOU…”
12. MENTAL MODELS INCLUDE WHAT A PERSON THINKS IS TRUE, NOT NECESSARILY WHAT IS ACTUALLY TRUE.
13. “SHAKE IT LIKE A POLAROID PICTURE” WRONG MENTAL MODELS CAUSING TROUBLE…
14. RECOGNIZING PATTERNS MEETING EXPECTATIONS!
15. IMAGING A MAP OF THE WORLD 5 SECONDS
19. MENTAL MODELS ARE PERSONAL
20. MY ISSUES WITH INSTALLING THIS HI-TECH DEVICE AT MY PLACE
22. MENTAL MODELS ALLOW A PERSON TO PREDICT THE RESULTS OF HIS ACTIONS.
24. THE ORIGIN OF THE RADIO BUTTON
25. MENTAL MODELS = INSIGHTS, NOT KNOWLEDGE
26. A PROCESS OF LEARNING LEARN TO RECOGNIZE PATTERNS
27. MENTAL MODELING IS… SEARCHING FOR THE MENTAL MODEL OF A USER
28. CREATIVITY IS… STRETCHING THE LIMITS OF A MENTAL MODEL
29. ESSENCE OR SHAPE OF AN ENTITY’S COMPLETE FORM GESTALT
31. OF PRODUCT GESTALT SOME EXAMPLES
33. “HI, WE ARE GOOGLE. WE’RE PRETTY SURE YOU’RE HERE TO SEARCH SOMETHING.”
40. CONCEPTUAL MODELS
42. GESTALT HORIZONTAL NAVIGATION THROUGH CHAPTERS, GOING FROM EXPERIENCE TOWARDS INFORMATION
43. GESTALT VERTICAL NAVIGATION WITHIN A CHAPTER FROM GENERALIST TO SPECIALIST INFORMATION
45. GESTALT A MENTAL MODEL OF CONTENT FOR A HEALTHCARE PROVIDER
47. GESTALT A FLOW FOR EDITORS OF A MAGAZINE
50. GESTALT A BRAINSTORMING SHEET FOR INTAKE OF A PROJECT
52. GESTALT CORE OF A CONTENT STRATEGY + ITS RELATION WITH THE PERSONAS
54. GESTALT AN OBJECT WITH ITS TAXONOMY
55. BOTTOMLINE STOP WRITING DOCUMENTS THAT NOBODY IS GOING TO READ
56. WHERE TO START?
58. EVERYBODY CAN SKETCH OR DRAW
60. USE WHAT YOU LEARNED IN KINDERGARDEN
63. TONS OF BOOKS WITH EXAMPLES
65. THEY’RE NOT BIBLES
67. FIT FOR PURPOSE MAKE THEM
75. INFORMATION RADIATORS
76. THE DEFINITION: “AN INFORMATION RADIATOR IS A DISPLAY POSTED IN A PLACE WHERE PEOPLE CAN SEE IT AS THEY WORK OR WALK BY. IT SHOWS READERS INFORMATION THEY CARE ABOUT WITHOUT HAVING TO ASK ANYONE A QUESTION. THIS MEANS MORE COMMUNICATION WITH FEWER INTERRUPTIONS.
77. THE DEFINITION: “AN INFORMATION RADIATOR IS A DISPLAY POSTED IN A PLACE WHERE PEOPLE CAN SEE IT AS THEY WORK OR WALK BY. IT SHOWS READERS INFORMATION THEY CARE ABOUT WITHOUT HAVING TO ASK ANYONE A QUESTION. THIS MEANS MORE COMMUNICATION WITH FEWER INTERRUPTIONS.
78. BLUNTLY SAID: STOP HIDING YOUR DELIVERABLES IN FOLDERS!
79. “WE NEED A (NEW) PIM/DAM!” THE MISSION
80. THE DESIGN OF THE WORKSHOPS
85. THE FINAL RESULT
87. A TYPICAL NASCOM WARROOM
89. TAKEAWAYS & LEARNINGS
90. FORMAL & INFORMAL FAST, ACCESSIBLE CONVERSATION STARTER
92. DON’T LET IT BECOME THE GRAVEYARD OF POSTITS
93. REQUIRES LOTS OF COMMUNICATION & CONVERSATION
95. REQUIRES TRUST
97. TWITTER ME: @WOUTERWALGRAEVE LINKEDIN: …/WOUTERWALGRAEVE
98. NASCOM INFO@NASCOM.BE @NASCOM ON TWITTER