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Mental models as information radiators

000904e756e660e6bb30f8f8bd975beb?s=47 Wouter Walgraeve
September 16, 2014

Mental models as information radiators

What are mental models? How do I use them for designing conceptual models? And how to use them as information radiators?

000904e756e660e6bb30f8f8bd975beb?s=128

Wouter Walgraeve

September 16, 2014
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Transcript

  1. MENTAL MODELS AS INFORMATION RADIATORS LEAN UX FESTIVAL #LEANUXFEST –

    SEP 16, 2014 WOUTER WALGRAEVE - NASCOM
  2.         I AM WOUTER WALGRAEVE AND I

    WORK AT NASCOM IN GENK. HI!
  3. MENTAL MODELING

  4. “MENTAL MODELS ARE ESSENTIAL TOOLS ALLOWING US TO NAVIGATE THROUGH

    LIFE”
  5. HOW DOES A FLY LAND ON A CEILING?

  6. FALLING FORWARD? OR BACKWARDS?

  7. WHAT’S THE USE OF THE STRIPPED PATTERN ON A ZEBRA?

  8. + IS IT A BLACK ANIMAL WITH WHITE STRIPES OR

    THE OTHER WAY AROUND?
  9. HOW YOU INTERACT WITH A TECHNOLOGY IS A FUNCTION OF

    YOUR MENTAL MODEL OF THAT TECHNOLOGY
  10. THE MENTAL MODEL OF A “WATCH CONTROL CENTER”

  11. “ONE MINUTE AHEAD OF YOU…”

  12. MENTAL MODELS INCLUDE WHAT A PERSON THINKS IS TRUE, NOT

    NECESSARILY WHAT IS ACTUALLY TRUE.
  13. “SHAKE IT LIKE A POLAROID PICTURE” WRONG MENTAL MODELS CAUSING

    TROUBLE…
  14. RECOGNIZING PATTERNS MEETING EXPECTATIONS!

  15. IMAGING A MAP OF THE WORLD 5 SECONDS

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  19. MENTAL MODELS ARE PERSONAL

  20. MY ISSUES WITH INSTALLING THIS HI-TECH DEVICE AT MY PLACE

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  22. MENTAL MODELS ALLOW A PERSON TO PREDICT THE RESULTS OF

    HIS ACTIONS.
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  24. THE ORIGIN OF THE RADIO BUTTON

  25. MENTAL MODELS = INSIGHTS, NOT KNOWLEDGE

  26. A PROCESS OF LEARNING LEARN TO RECOGNIZE PATTERNS

  27. MENTAL MODELING IS… SEARCHING FOR THE MENTAL MODEL OF A

    USER
  28. CREATIVITY IS… STRETCHING THE LIMITS OF A MENTAL MODEL

  29. ESSENCE OR SHAPE OF AN ENTITY’S COMPLETE FORM GESTALT

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  31. OF PRODUCT GESTALT SOME EXAMPLES

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  33. “HI, WE ARE GOOGLE. WE’RE PRETTY SURE YOU’RE HERE TO

    SEARCH SOMETHING.”
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  40. CONCEPTUAL MODELS

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  42. GESTALT HORIZONTAL NAVIGATION THROUGH CHAPTERS, GOING FROM EXPERIENCE TOWARDS INFORMATION

  43. GESTALT VERTICAL NAVIGATION WITHIN A CHAPTER FROM GENERALIST TO SPECIALIST

    INFORMATION
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  45. GESTALT A MENTAL MODEL OF CONTENT FOR A HEALTHCARE PROVIDER

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  47. GESTALT A FLOW FOR EDITORS OF A MAGAZINE

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  50. GESTALT A BRAINSTORMING SHEET FOR INTAKE OF A PROJECT

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  52. GESTALT CORE OF A CONTENT STRATEGY + ITS RELATION WITH

    THE PERSONAS
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  54. GESTALT AN OBJECT WITH ITS TAXONOMY

  55. BOTTOMLINE STOP WRITING DOCUMENTS THAT NOBODY IS GOING TO READ

  56. WHERE TO START?

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  58. EVERYBODY CAN SKETCH OR DRAW

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  60. USE WHAT YOU LEARNED IN KINDERGARDEN

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  63. TONS OF BOOKS WITH EXAMPLES

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  65. THEY’RE NOT BIBLES

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  67. FIT FOR PURPOSE MAKE THEM

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  75. INFORMATION RADIATORS

  76. THE DEFINITION: “AN INFORMATION RADIATOR IS A DISPLAY POSTED IN

    A PLACE WHERE PEOPLE CAN SEE IT AS THEY WORK OR WALK BY. IT SHOWS READERS INFORMATION THEY CARE ABOUT WITHOUT HAVING TO ASK ANYONE A QUESTION. THIS MEANS MORE COMMUNICATION WITH FEWER INTERRUPTIONS.
  77. THE DEFINITION: “AN INFORMATION RADIATOR IS A DISPLAY POSTED IN

    A PLACE WHERE PEOPLE CAN SEE IT AS THEY WORK OR WALK BY. IT SHOWS READERS INFORMATION THEY CARE ABOUT WITHOUT HAVING TO ASK ANYONE A QUESTION. THIS MEANS MORE COMMUNICATION WITH FEWER INTERRUPTIONS.
  78. BLUNTLY SAID: STOP HIDING YOUR DELIVERABLES IN FOLDERS!

  79. “WE NEED A (NEW) PIM/DAM!” THE MISSION

  80. THE DESIGN OF THE WORKSHOPS

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  85. THE FINAL RESULT

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  87. A TYPICAL NASCOM WARROOM

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  89. TAKEAWAYS & LEARNINGS

  90. FORMAL & INFORMAL FAST, ACCESSIBLE CONVERSATION STARTER

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  92. DON’T LET IT BECOME THE GRAVEYARD OF POSTITS

  93. REQUIRES LOTS OF COMMUNICATION & CONVERSATION

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  95. REQUIRES TRUST

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  97. TWITTER ME: @WOUTERWALGRAEVE LINKEDIN: …/WOUTERWALGRAEVE

  98. NASCOM INFO@NASCOM.BE @NASCOM ON TWITTER