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Is WordPress the Best Tool for This Job?

Sallie Goetsch
September 10, 2016

Is WordPress the Best Tool for This Job?

WordCamp Los Angeles 2016 presentation. Learn to identify the projects that are right for WordPress, right for the client, and right for you.

Sallie Goetsch

September 10, 2016

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  1. Is WordPress the Best Tool for This Job? Sallie Goetsch

    WCLAX 2016
  2. Learn to identify the projects that are just right—not only

    for you, but for WordPress
  3. First thing you need to know: WP is not the

    baby bear.
  4. Just because you can…

  5. Doesn’t mean you should Even if you’ve never used anything

    but WordPress.
  6. Is this the right type of project for WP? https://wpshout.com/when-to-use-wordpress-flowchart/

  7. Bet you still can’t read that

  8. Here’s the idea WordPress does a lot of different things

    pretty well.
  9. Sometimes you need to do just one thing, spectacularly And

    the client is willing to pay the cost of the custom development.
  10. Sometimes WordPress is overkill. (I couldn’t find a photo with

    a fly.)
  11. Two Examples to Illustrate

  12. Website 1: Perfect for WordPress • Articles • Reviews •

    Event Listings • Organized by date & topic • Multiple authors • Editorial review process
  13. Just one problem. It was 1994.

  14. Matt Mullenweg was 10 years old. Not the real Matt.

    Or the real 1994.
  15. Here’s what I built instead.

  16. 2016 and it’s still not WordPress! What are they thinking?

  17. What makes Didaskalia a good fit for WP? This is

    the interactive quiz part.
  18. Website 2: Not a good fit for WordPress •Static content

    •Tiny budget •Non-technical client
  19. But because WordPress was my default tool, I built them

    a WordPress site.
  20. That means maintenance.

  21. What they really needed: basic HTML •Small number of pages.

    •Small budget. •Cheap hosting. •Just has to sit there. •Content never changes.
  22. How to identify these projects (and clients). Not only is

    their old site a Yellow Pages ad, that’s all they want for a new site.
  23. Then there are these cases… The project would fit WordPress,

    but the client doesn’t.
  24. They want the features, but not the responsibility. Sorry, Spiderman

    is trademarked.
  25. Hosted services have a place Wix Squarespace

  26. The advantages of hosted services • UI easier for many

    people to grasp than WordPress • Different types of sites available • Updates and security handled for you • TCO less than a similar self-hosted WP site.
  27. The big dis- advantage? https://medium.com/@anildash/prince-transformed- eab793c75757#.xk6ttt6js

  28. Not much data portability, either.

  29. Signs your project is a good fit for WordPress

  30. Client believes a website is a business investment & budgets

    accordingly. • Multiple types of content that require regular updates • Needs custom design or functionality not available from hosted services. • Ownership & data portability matter • Site needs to do many different things (blog, portfolio, LMS, etc.)
  31. When a project is too big or too small… You

    have two choices
  32. Learn to use a new tool… (Because you didn’t have

    enough to do learning JavaScript)
  33. …or send the prospect somewhere else Make friends with people

    who do Squarespace, Wix, Shopify, etc.
  34. Success is at the intersection Right for You Right for

    WP Right for the Client Don’t take it on if it doesn’t meet all three criteria
  35. https://speakerdeck.com/wpfangirl Look me up Twitter: @salliegoetsch Web: wpfangirl.com Meetup: eastbaywp.com

    Email: [email protected] Phone: 510-969-9947