Design For The Act of Communication - Βασίλης Μπαϊμάς

Το usability αλλά και το user experience είναι δύο όψεις ταυτόσημες. Οι απλές βελτιώσεις στo usability μπορούν ν’ αυξήσουν σημαντικά την πιθανότητα επιτυχίας της ιστοσελίδας σου. Ως σχεδιαστής, είναι λοιπόν ζωτικής σημασίας να θεωρήσεις το usability ως μια εμφανής διαδικασία και να την συμπεριλάβεις στην ροή εργασίας σου, όσο πιο νωρίς γίνεται. Μέσα απ’ την ομιλία θα δούμε με ποιον τρόπο μπορείς να εφαρμόσεις έξυπνες αποφάσεις σχεδιασμού, οι οποίες ουσιαστικά θα βελτιώσουν σημαντικά το usability της ιστοσελίδας σου, ενω ταυτόχρονα θα κάνουν πιο απολαυστικό το user experience.

Usability and user experience are two identical aspects. The usability improvements can greatly increase your website’s chances of success. As a designer, it is therefore vital that you consider usability as an obvious process and incorporate it into your workflow as early as possible. Through the talk, we will discover how you can implement smart design decisions, which will significantly improve the usability of your website, while at the same time will make the user experience looks more enjoyable.

Transcript

1. VASILIS BAIMAS 1 WORDCAMP GREECE 2021 UX Design; research; product; “Design For Th e Act Of Communication”
2. 2 Vasilis Baimas UX Design; research; product Using empathy and critical thinking to create meaningful, valuable experiences for those working towards a more positive and creative future.
5. 5 User Experience Design Is Everywhere.
6. 6 De fi nition of User Experience User experience refers to a person's subjective feelings and attitudes when using or interacting with a particular product, such as an app or website.
7. 7 Good Example of User Experience Parking Lots Copyright : Yael Ben-David
8. 8 Bad Example of User Experience Bike Road and Sign Copyright : Vasilis Baimas
9. 9 Th e Basic Aspect of UX Usability It is useful to me. It meets my needs. Desirability Utility Brand Experience I am able to use the product easily. I like the way the product looks and feel. My overall feeling about the brand/product (in the abstract) is good. (Source: user experience, 2008 mGroup Conference Amsterdam)
10. 10 De fi nition of Usability Usability is a quality attribute that assesses how easy user interfaces are to use. Usability comes to one question : Does your site provide an e ff i cient and enjoyable user experience? FFFEFC
11. 11 Bad Example of Usability Touchpad on Laptop. Copyright : Doug Collins
12. 12 Learnability #1 How easy is it for users to accomplish basic tasks the first time they encounter the design? Key Quality Components
13. 13 E ffi ciency #2 Once users have learned the design, how quickly can they perform tasks? Key Quality Components
14. 14 Memorability #3 When users return to the design after a period of not using it, how easily can they re-establish proficiency? Key Quality Components
15. 15 Errors #4 How many errors do users make, how severe are these errors, and how easily can they recover from the errors? Key Quality Components
16. 16 Satisfaction #5 How pleasant is it to use the design? Key Quality Components
17. 17 88% Less likely to return to a website after a bad user experience.
18. 18 If your site is hard to use then the people will leave.
20. 20 Simplicity #1
21. 21 • Make your user to get from point A (the entry point) to point B (where they want to be) as quickly as possible. Site Layout • Clear hierarchical structure. • Make your layout clean with all the essential info.
22. 22 • A web page without any images is very boring and hard to read. • Include images to supporting your content. • The images enable the user to quickly skim through your article or page. Images
23. 23 • The layout without the “white space” is poor. White Space • Include the “white space” in your content, brand, images.
24. 24 Familiarity #2
25. 25 • Make navigation simple. Complex Navigation • Group relevant pages together in a submenu.
26. 26 • Avoid cluttered content. • Keep carefully balance graphics and content. • The content should be clear, well formatted and precise. Layout • Don't use unusual layouts.
27. 27 Design Considerations #4
28. 28 Layout Colors • The colors deliver readability. • Don’t use to many and bright colors. • Use tints of a single color. • Colors needs to develop an aesthetic appeal.
29. 29 Guidance #5
30. 30 Visual Hierarchy • Use a clear visual hierarchy. • Define the hierarchy of the content. • Define the key point(s) you want the user to take away. • Use Z or F Pattern.
31. 31 Prioritize Buttons • Make the most important button look like the most important one. • Always try to make the primary action button more prominent. • By making the button bigger you make it look more important for users.
32. 32 • Avoid using generic instructions such as “read more” “more”, and “click here”. • Make it memorable. Call To Action
33. 33 Forms • Users complete top aligned labeled forms at a much higher rate than left- aligned labels. • Forms should be one column.
34. 34 Search Box • Don’t hide the search box among other elements. • Don’t make the Submit button fit too small. • Make the search box visible on every page.
35. 35 Errors • Use inline validations after the users fills out the field. • Show the user where the error occurred and provide a reason.
36. 36 Readability #6
37. 37 • Choose fonts that are easy to read. Fonts
38. 38 • Give your text room to breathe. • A lack of “white space” between each line can affect readability. • Avoid long narratives. • Use heading, subheadings, bulleted/ numbered lists, intents, online. Typography
39. 39 • Left aligned text is easier to read than centered text for paragraphs. • Centered text is best used for headlines and short lines of text. • Avoid to combine centered text with left aligned text. Alignment in Fonts
40. 40 • Don’t use the same or similar colors for text and background. • The more visible text, the faster users are able to scan and read. • High color contrast is useful for readability. Color Contrast
41. 41 • Avoid using, especially if such websites are likely to be read by users who are not familiar with such technical terminology. • Instead of the features, focus on the benefits of the product / service. Jargon
42. 42 • Don't let text go all the way across the page. Line Length
43. 43 • Don’t hide your links. • Change your link colors and be sure that links can be recognised. • Become highlighted or change colour on mouseover. Web Site Links
44. 44 The list could go on and on..
45. If you don't have users' voice in your design, if you haven't done your research, how do you know that your design is usable ? 45 — Alison Gavine (Interaction Design Foundation)
46. 46 The list could go on and on Usability Testing helps you to make subjective findings
47. 47 The list could go on and on Do users enjoy using the product?
48. 48 www.vbaimas.com hello@vbaimas.com UX Chat Connect THANK YOU