How to scale up your WordPress website to the next level? [EN] - Olaf & Sharon Lederer

WordCamp Thessaloniki 2019

Έχετε έναν επαρκή ιστότοπο, αλλά λείπουν τα μεγάλα αποτελέσματα; Μήπως είναι δύσκολο να ανανεώσετε την ιστοσελίδα σας, αν και γνωρίζετε ότι είναι πραγματικά απαραίτητο; Θα σας βοηθήσουμε να κάνετε το επόμενο βήμα.

Κατά τη διάρκεια της παρουσίασής μας θα σας καθοδηγήσουμε σε κάθε βήμα της διαδικασίας. Φυσικά, έχουμε κατά νου να μην χάσουμε την τρέχουσα θέση σας στο Google!

Θα συζητήσουμε:

Τη σημασία μιας ισχυρής ταυτότητας
Διαφορετικές ιδέες για βελτιστοποίηση της μετατροπής
Νέους τρόποι προσέλκυσης των σωστών επισκεπτών

Μετά από αυτή την παρουσίαση θα έχετε αρκετές ιδέες για να βελτιώσετε την επιτυχία της δικής σας ιστοσελίδας!

Do you have an adequate website, but are great results missing? Do
you find it difficult to renew your website, eventhough you know it’s
really necessary? We will help you to take the next step(s).

During our presentation we will guide you through every step of the
process. Of course we keep in mind not to lose your current position in
Google!

We will discuss:

1) the importance of a strong brand identity,

2) Different ideas for conversion optimization,

3) New ways to attract the right visitors

After this presentation you will have enough ideas to improve the success of your own website!

Transcript

1. HOW TO SCALE UP YOUR WORDPRESS WEBSITE TO THE NEXT LEVEL?
2. Hi! We are Olaf and Sharon Lederer "We offer our customers the full package. From websites and web shops, SEO, online strategy and content creation to consultancy."
3. Your website is never finished Your products/services change Competition grows The environment changes Changes to law and regulation The web innovates
4. Continue with your old website or start over? Is your website flexible enough for (bigger) changes? How does your website currently rank in Google? Is your website modern and appealing?
5. WOC?
6. Website Optimization Circle
7. Strategy Always make strategic decisions for your website Assumption: By having a website, I can have online success.
8. Content marketing E-mailmarketing Social media marketing SEO Advertising Customer journey Website user experience USP's & UBR's Personalized experiences Brand Message Tone of voice Recognition Trustworthiness
9. Our tips to define the right (and best) USP's Ask your employees, customers or friends Sell value, not only a product or service. Is your chosen USP(s) really unique?
10. Creation Create valuable content for your customers Assumption: My website should be about me and my products/services
12. A few tips for creating great content Research your competitors Don't be afraid to share your secrets Create content for a long period of time
13. Visibility Find new ways to attract visitors to your website Assumption: I need as many followers as possible
14. How to combine offline and online promotion Add something extra to a coupon Give away free samples Lead people back to your website after they have bought something
15. Evaluation Test to see what works and learn from it Assumption: A big website with many visitors is a good website
16. What sources could you use? Research what people say about your competition Measure all kinds of conversions Learn from other websites
17. Optimization Make the things you already have even better Assumption: More bananas, means more monkeys
18. Call to actions Content Technique/speed User experience Funnel Brand experience Mobile experience Accessibility
19. Optimize content with Google Search Console Check your pages with a low CTR and high impressions Check which pages rank on the second page of Google Check if your page matches with the visitors search intent
20. How to start?
21. 5 things you can do to improve your website next week! Find a new USP and communicate it on your website. Create a piece of content that will really help your (potential) customer. Come up with a creative idea to convince people you meet offline, to visit your website. Find a page with a low conversion rate and create a new call to action that will lead to more "soft" conversions. Find a page with a good ranking but a low CTR. Use the visitor's search intent to optimize that page.
22. "Everything you do for your website, should lead to more (happy) visitors, less abandonment and more conversions."
23. THANK YOU! See you at the WPCafé!