Inbound marketing trends 2019 [EN] - Marina Vassilyovska

WordCamp Athens 2019

We’ll cover the best practices in Inbound marketing and look into the trends of 2019 and how we can make the best out of them.

Transcript

1. INBOUND MARKETING TRENDS 2019 W o r d c a m p A t h e n s 2 0 1 9
2. NIKE #MAKEIT COUNT
4. STATE OF INBOUND 2018 MARKETING PRIORITIES FOR THE NEXT 12 MOTNHS Marketers voting BOFU content as crucial part of their strategy C onverting contacts/leads to custom ers G row traffic to w ebsite Increasing revenue derived from existing custom ers 75 50 25 0
5. STATE OF INBOUND 2018 INBOUND MARKETING GOALS SEO, Blog content, content distribution and automation are leading G row ing SEO /organic presence Blog content creation M arketing autom ation C ontent distribution / am plification 75 50 25 0
6. #TRANSPARENCY #AUTHENTICITY #MICRO / MACRO- INFLUENCERS . #INTERACTIVE CONTENT L E A D I N G N E W T R E N D S
9. FACEBOOK PAGE TRANSPARENCY CERTIFICATION: E.G. CRUELTY FREE, FAIR TRADE COMPANY INFORMATION: E.G. BUFFER COMPANY DATA, WHOLE FOODS GMO TRANSPARENCY
10. The quest of Yvon Chouinard PATAGONIA A sustainable future IKEA Handmade revolution ETSY
11. PLATFORMS INSTAGRAM YOUTUBE BLOGGERS
14. VIDEO CALCULATORS STORIES INFOGRAPHIC QUIZ CONTESTS
18. #AUTOMATION #STORYTELLING #AI . H E R E T O S T A Y
19. S E T G O D I N Marketing is no longer about the stuff you make, but about the stories you tell
20. MARINA VASSILYOVSKA VASSILYOVSKA VASSILYOVSKA@ABV.BG