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Inbound marketing trends 2019 [EN] - Marina Vassilyovska

Inbound marketing trends 2019 [EN] - Marina Vassilyovska

WordCamp Athens 2019

We’ll cover the best practices in Inbound marketing and look into the trends of 2019 and how we can make the best out of them.

Transcript

  1. INBOUND MARKETING TRENDS 2019 W o r d c a

    m p A t h e n s 2 0 1 9
  2. NIKE #MAKEIT COUNT

  3. None
  4. STATE OF INBOUND 2018 MARKETING PRIORITIES FOR THE NEXT 12

    MOTNHS Marketers voting BOFU content as crucial part of their strategy C onverting contacts/leads to custom ers G row traffic to w ebsite Increasing revenue derived from existing custom ers 75 50 25 0
  5. STATE OF INBOUND 2018 INBOUND MARKETING GOALS SEO, Blog content,

    content distribution and automation are leading G row ing SEO /organic presence Blog content creation M arketing autom ation C ontent distribution / am plification 75 50 25 0
  6. #TRANSPARENCY #AUTHENTICITY #MICRO / MACRO- INFLUENCERS . #INTERACTIVE CONTENT L

    E A D I N G N E W T R E N D S
  7. None
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  9. FACEBOOK PAGE TRANSPARENCY CERTIFICATION: E.G. CRUELTY FREE, FAIR TRADE COMPANY

    INFORMATION: E.G. BUFFER COMPANY DATA, WHOLE FOODS GMO TRANSPARENCY
  10. The quest of Yvon Chouinard PATAGONIA A sustainable future IKEA

    Handmade revolution ETSY
  11. PLATFORMS INSTAGRAM YOUTUBE BLOGGERS

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  14. VIDEO CALCULATORS STORIES INFOGRAPHIC QUIZ CONTESTS

  15. None
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  18. #AUTOMATION #STORYTELLING #AI . H E R E T O

    S T A Y
  19. S E T G O D I N Marketing is

    no longer about the stuff you make, but about the stories you tell
  20. MARINA VASSILYOVSKA VASSILYOVSKA VASSILYOVSKA@ABV.BG