Ivana Cirkovic - Digital Strategy 101 - WordCamp Athens 2016

Transcript

1. WWW.KICKSTART.RS 1 Digital Strategy 101 Ivana Ćirković
2. Table of contents: 1. What is a digital strategy & why do we use it? 2. How to make digital strategy? 3. Tools 4. Conclusion WWW.KICKSTART.RS 2
3. WWW.KICKSTART.RS 3 It is actually very simple: Digital strategy is a method which enables you to accomplish goals with the use of digital channels and tools. and it looks simple...
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5. WWW.KICKSTART.RS 5 What you need to know before you start? Goals and analytics Tools Target audiences • Who are you talking to, when and where • Which tools will you use • What are your goals and are they measurable
6. WWW.KICKSTART.RS 6 Why do we need strategy? We need to be where people are and they are all over the internet, every single minute.
7. WWW.KICKSTART.RS 7 Before setting strategy you dig and dig deep, research, analyze, collect data
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11. WWW.KICKSTART.RS 11 Ministry of Finance and Economics If you’re wondering who the rulers from the shadows are.. It’s PR guys and gals, with the help of Digital ☺
12. WWW.KICKSTART.RS 12 Novak Đoković Foundation
13. WWW.KICKSTART.RS 13 Dollar Shave Club Within days, crushed website due to number of visits, sales went from $4 million the first year, to more than $120 million the third year.
14. WWW.KICKSTART.RS 14 TOOLS
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16. WWW.KICKSTART.RS 16 Conclusion?
17. WWW.KICKSTART.RS 17 Email: kontakt@kickstart.rs Mobile: +381644385185 @i_cirkovic