Digital Strategy 101
Table of contents:
1. What is a digital strategy & why do we use it?
2. How to make digital strategy?
It is actually very simple:
Digital strategy is a method which enables
you to accomplish goals with the use of
digital channels and tools.
and it looks simple...
What you need to know before you start?
• Who are you talking to, when and
• Which tools will you use
• What are your goals and are they
Why do we need
We need to be where
people are and they are all
over the internet,
every single minute.
Before setting strategy you dig and dig deep, research, analyze, collect data
Ministry of Finance and Economics
If you’re wondering who the rulers from the shadows are..
It’s PR guys and gals, with the help of Digital ☺
Dollar Shave Club
Within days, crushed website due to number of visits, sales went
from $4 million the first year, to more than $120 million the third
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