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Ivana Cirkovic - Digital Strategy 101 - WordCamp Athens 2016

Ivana Cirkovic - Digital Strategy 101 - WordCamp Athens 2016

WordPress Greek Community

November 19, 2016
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  1. WWW.KICKSTART.RS 1
    Digital Strategy 101
    Ivana Ćirković

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  2. Table of contents:
    1. What is a digital strategy & why do we use it?
    2. How to make digital strategy?
    3. Tools
    4. Conclusion
    WWW.KICKSTART.RS 2

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  3. WWW.KICKSTART.RS 3
    It is actually very simple:
    Digital strategy is a method which enables
    you to accomplish goals with the use of
    digital channels and tools.
    and it looks simple...

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  4. WWW.KICKSTART.RS 4

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  5. WWW.KICKSTART.RS 5
    What you need to know before you start?
    Goals and
    analytics
    Tools
    Target
    audiences
    • Who are you talking to, when and
    where
    • Which tools will you use
    • What are your goals and are they
    measurable

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  6. WWW.KICKSTART.RS 6
    Why do we need
    strategy?
    We need to be where
    people are and they are all
    over the internet,
    every single minute.

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  7. WWW.KICKSTART.RS 7
    Before setting strategy you dig and dig deep, research, analyze, collect data

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  8. WWW.KICKSTART.RS 8

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  9. WWW.KICKSTART.RS 9

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  10. WWW.KICKSTART.RS 10

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  11. WWW.KICKSTART.RS 11
    Ministry of Finance and Economics
    If you’re wondering who the rulers from the shadows are..
    It’s PR guys and gals, with the help of Digital ☺

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  12. WWW.KICKSTART.RS 12
    Novak Đoković
    Foundation

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  13. WWW.KICKSTART.RS 13
    Dollar Shave Club
    Within days, crushed website due to number of visits, sales went
    from $4 million the first year, to more than $120 million the third
    year.

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  14. WWW.KICKSTART.RS 14
    TOOLS

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  15. WWW.KICKSTART.RS 15

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  16. WWW.KICKSTART.RS 16
    Conclusion?

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  17. WWW.KICKSTART.RS 17
    Email: [email protected]
    Mobile: +381644385185
    @i_cirkovic

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