Ivana Cirkovic - Digital Strategy 101 - WordCamp Athens 2016

Transcript

1. WWW.KICKSTART.RS 1
   Digital Strategy 101
   Ivana Ćirković
   

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2. Table of contents:
   1. What is a digital strategy & why do we use it?
   2. How to make digital strategy?
   3. Tools
   4. Conclusion
   WWW.KICKSTART.RS 2
   

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3. WWW.KICKSTART.RS 3
   It is actually very simple:
   Digital strategy is a method which enables
   you to accomplish goals with the use of
   digital channels and tools.
   and it looks simple...
   

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4. WWW.KICKSTART.RS 4
   

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   What you need to know before you start?
   Goals and
   analytics
   Tools
   Target
   audiences
   • Who are you talking to, when and
   where
   • Which tools will you use
   • What are your goals and are they
   measurable
   

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6. WWW.KICKSTART.RS 6
   Why do we need
   strategy?
   We need to be where
   people are and they are all
   over the internet,
   every single minute.
   

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   Before setting strategy you dig and dig deep, research, analyze, collect data
   

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    Ministry of Finance and Economics
    If you’re wondering who the rulers from the shadows are..
    It’s PR guys and gals, with the help of Digital ☺
    

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    Novak Đoković
    Foundation
    

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    Dollar Shave Club
    Within days, crushed website due to number of visits, sales went
    from $4 million the first year, to more than $120 million the third
    year.
    

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14. WWW.KICKSTART.RS 14
    TOOLS
    

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16. WWW.KICKSTART.RS 16
    Conclusion?
    

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17. WWW.KICKSTART.RS 17
    Email: kontakt@kickstart.rs
    Mobile: +381644385185
    @i_cirkovic
    

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