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Ivana Cirkovic - Digital Strategy 101 - WordCamp Athens 2016
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WordPress Greek Community
November 19, 2016
Technology
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Ivana Cirkovic - Digital Strategy 101 - WordCamp Athens 2016
WordPress Greek Community
November 19, 2016
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Transcript
WWW.KICKSTART.RS 1 Digital Strategy 101 Ivana Ćirković
Table of contents: 1. What is a digital strategy &
why do we use it? 2. How to make digital strategy? 3. Tools 4. Conclusion WWW.KICKSTART.RS 2
WWW.KICKSTART.RS 3 It is actually very simple: Digital strategy is
a method which enables you to accomplish goals with the use of digital channels and tools. and it looks simple...
WWW.KICKSTART.RS 4
WWW.KICKSTART.RS 5 What you need to know before you start?
Goals and analytics Tools Target audiences • Who are you talking to, when and where • Which tools will you use • What are your goals and are they measurable
WWW.KICKSTART.RS 6 Why do we need strategy? We need to
be where people are and they are all over the internet, every single minute.
WWW.KICKSTART.RS 7 Before setting strategy you dig and dig deep,
research, analyze, collect data
WWW.KICKSTART.RS 8
WWW.KICKSTART.RS 9
WWW.KICKSTART.RS 10
WWW.KICKSTART.RS 11 Ministry of Finance and Economics If you’re wondering
who the rulers from the shadows are.. It’s PR guys and gals, with the help of Digital ☺
WWW.KICKSTART.RS 12 Novak Đoković Foundation
WWW.KICKSTART.RS 13 Dollar Shave Club Within days, crushed website due
to number of visits, sales went from $4 million the first year, to more than $120 million the third year.
WWW.KICKSTART.RS 14 TOOLS
WWW.KICKSTART.RS 15
WWW.KICKSTART.RS 16 Conclusion?
WWW.KICKSTART.RS 17 Email:
[email protected]
Mobile: +381644385185 @i_cirkovic