Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Ivana Cirkovic - Digital Strategy 101 - WordCam...
Search
WordPress Greek Community
November 19, 2016
Technology
0
480
Ivana Cirkovic - Digital Strategy 101 - WordCamp Athens 2016
WordPress Greek Community
November 19, 2016
Tweet
Share
More Decks by WordPress Greek Community
See All by WordPress Greek Community
Thanassis Zannias - Flexible WordPress Dev Environment with Docker
wpgr
0
7
Andreas Karavanas - AI Supercharged Landing Pages
wpgr
0
10
Όμορφα, γρήγορα και οικονομικά websites με WordPress
wpgr
0
12
Unlocking creativity - Marilia Darilli
wpgr
0
41
Έλλη Μουχτάρη - Χτίσε το προσωπικό σου brand και απόκτησε τους πελάτες που θες
wpgr
0
26
Ioannis Kastorinis - WooCommerce technical automations in the real world
wpgr
0
39
Christos Paloukas - Cache me if you can, a journey through caching layers in WordPress
wpgr
0
47
Ευάγγελος Πάλλης - Malware Cleanup & Protection
wpgr
0
49
Νίκος Μαυράκης - Κοστολογώντας τη δημιουργικότητα
wpgr
0
34
Other Decks in Technology
See All in Technology
激動の時代、新卒エンジニアはAIツールにどう向き合うか。 [LayerX Bet AI Day Countdown LT Day1 ツールの選択]
tak848
0
550
会社もクラウドも違うけど 通じたコスト削減テクニック/Cost optimization strategies effective regardless of company or cloud provider
aeonpeople
2
170
FAST導入1年間のふりかえり〜現実を直視し、さらなる進化を求めて〜 / Review of the first year of FAST implementation
wooootack
1
120
With Devin -AIの自律とメンバーの自立
kotanin0
2
110
MCPと認可まわりの話 / mcp_and_authorization
convto
2
160
PdM業務における使い分け
shinshiro
0
590
Shadow DOM & Security - Exploring the boundary between light and shadow
masatokinugawa
0
670
少人数でも回る! DevinとPlaybookで支える運用改善
ishikawa_pro
3
590
なぜAI時代に 「イベント」を中心に考えるのか? / Why focus on "events" in the age of AI?
ytake
2
610
Talk to Someone At Delta Airlines™️ USA Contact Numbers
travelcarecenter
0
170
M365アカウント侵害時の初動対応
lhazy
7
4.6k
Bliki (ja), and the Cathedral, and the Bazaar
koic
8
1.4k
Featured
See All Featured
Reflections from 52 weeks, 52 projects
jeffersonlam
351
21k
Art, The Web, and Tiny UX
lynnandtonic
301
21k
Imperfection Machines: The Place of Print at Facebook
scottboms
267
13k
The MySQL Ecosystem @ GitHub 2015
samlambert
251
13k
Facilitating Awesome Meetings
lara
54
6.5k
Build your cross-platform service in a week with App Engine
jlugia
231
18k
Dealing with People You Can't Stand - Big Design 2015
cassininazir
367
26k
Building Applications with DynamoDB
mza
95
6.5k
Evolution of real-time – Irina Nazarova, EuRuKo, 2024
irinanazarova
8
850
Mobile First: as difficult as doing things right
swwweet
223
9.7k
Agile that works and the tools we love
rasmusluckow
329
21k
StorybookのUI Testing Handbookを読んだ
zakiyama
30
5.9k
Transcript
WWW.KICKSTART.RS 1 Digital Strategy 101 Ivana Ćirković
Table of contents: 1. What is a digital strategy &
why do we use it? 2. How to make digital strategy? 3. Tools 4. Conclusion WWW.KICKSTART.RS 2
WWW.KICKSTART.RS 3 It is actually very simple: Digital strategy is
a method which enables you to accomplish goals with the use of digital channels and tools. and it looks simple...
WWW.KICKSTART.RS 4
WWW.KICKSTART.RS 5 What you need to know before you start?
Goals and analytics Tools Target audiences • Who are you talking to, when and where • Which tools will you use • What are your goals and are they measurable
WWW.KICKSTART.RS 6 Why do we need strategy? We need to
be where people are and they are all over the internet, every single minute.
WWW.KICKSTART.RS 7 Before setting strategy you dig and dig deep,
research, analyze, collect data
WWW.KICKSTART.RS 8
WWW.KICKSTART.RS 9
WWW.KICKSTART.RS 10
WWW.KICKSTART.RS 11 Ministry of Finance and Economics If you’re wondering
who the rulers from the shadows are.. It’s PR guys and gals, with the help of Digital ☺
WWW.KICKSTART.RS 12 Novak Đoković Foundation
WWW.KICKSTART.RS 13 Dollar Shave Club Within days, crushed website due
to number of visits, sales went from $4 million the first year, to more than $120 million the third year.
WWW.KICKSTART.RS 14 TOOLS
WWW.KICKSTART.RS 15
WWW.KICKSTART.RS 16 Conclusion?
WWW.KICKSTART.RS 17 Email:
[email protected]
Mobile: +381644385185 @i_cirkovic