Multilingual business website Διαμαντής Κιτρίδης

WordCamp Thessaloniki 2018

Στην ομιλία του θα παρουσιαστεί η ανάγκη localization της ιστοσελίδας μας, καθώς και η ανάγκη πολύγλωσσων και SEO πολύγλωσσων ιστοσελίδων ηλεκτρονικού εμπορίου και λύσεις προσθέτων για αυτό το σκοπό.

In his speech we will be introduced in the need for localizing our website, as well as the need for multilingual & SEO multilingual E-Commerce websites and plugIn solutions.

Transcript

1. Multilingual business website
2. Why do I need a multilingual business website?
5. Why customers want your website in their language?
6. 75% of consumers spend most of their time on websites in their own language. 56% of consumers said that the ability to obtain information in their own language is more important than price. More than half of consumers are willing to pay more if you give them information in their own language.
7. Who needs a multilingual website and why? • International Market Sales • Tourism • News portals • Government • Shipping Industry • Real Estate • Consulting portals • Movement of the Working Population EU citizens mobility workforce
8. So, how to create a multilingual website? Dilemma: Use a Custom Solution or Not?
9.  Plugin It is the most reliable solution in the market to manage content, pages, blog posts, texts and images easily. WPML to translate your website: 1.Integrated with the most popular translation services 2.Strings Translation 3.Currency switcher 4.Multilingual SEO 5.Compatible with popular plugins -Yoast SEO, WooCommerce etc.
10. What are the issues and the solutions using multilingual website creation?
11. P R O B L E M # 1 Don’t rely on machine translations 1.It struggles with context 2.Companies/countries have made embarrassing errors using it 3.Concerns over privacy of your information
12. S O L U T I O N # 1 Use human professional translators 1.More accurate 2.Understand jargon 3.Understand your website’s tone 4.Fast
13. P R O B L E M # 2 Ignoring multilingual SEO 1.Customers won’t find your website 2.Puts you behind the competition 3.Poor user experience and usability 4.People search in their own language
14. S O L U T I O N # 2 Follow multilingual SEO guidelines 1.Keyword research for your new market 2.Domain structure 3.Hreflang links 4.SEO-friendly content with professional translators
15. P R O B L E M # 3 Failing to localize your website 1.Some website elements are still in your native language 2.Customers do not feel comfortable 3.Not all parts of the buying process are in their language
16. S O L U T I O N # 3 Localizing your website 1.Translate all strings (site’s tagline, Admin texts, widget titles etc.) 2.Translate customer emails, hire native customer support 3.Recognize cultural nuances 4.Use gettext functions
17. P R O B L E M # 4 High shopping cart abandonment rate 1.High hidden costs (shipping) 2.Unfamiliar currency 3.Staff that don’t speak the language
18. S O L U T I O N # 4 Localizing the buying process 1.Offer multiple currencies 2.Remove shipping costs or make them clear at the start 3.Hire sales staff native in the language 4.Email marketing in the language
19. Thank You!