Service Design Thinking & Research

2018/09/07のCIIDサマースクール共有勉強会で発表した資料です。
シンガポール開催のService Design Thinking Workshopに参加しました。
https://note.mu/nikoko/n/n89a895ee7495

Transcript

1. CIID Service Design Thinking in Singapore デザイン思考でシンガポールの交通サービスをリサーチする Yoko Nishida Tokyo Meetup 2018/09/07
3. Overview 1⽇⽬ Design Thinking 5 Whys Learning Doing Design Research Learning Field Research Doing Documentation Doing User Journey Mapping Doing 2⽇⽬ Insights HMW / Opportunity Doing Doing Concept Development Doing Prototyping Doing 3⽇⽬ Test Documentation Doing Doing Blue print Learning Change Manegement Learning Discussion (Value of Design Thinking in Business) Doing
4. Design Thinkingͱ͸
5. Definition
6. Mindset
7. Design Thinking Process IMAGE by Standford University diagram
8. Lean & Agile IMAGE by Dave Landis
9. People-Centred Design Process IMAGE by Arvind Sanjeev
10. Design Thinking for Service
11. Strategy Design IMAGE by Nuria Solsona
12. Service Interaction IMAGE by Nuria Solsona
13. Touchpoints IMAGE by Interaction Design Foundation
14. Design Research
15. テーマ Design a product, service or system for 2025 that decrease the use of private transport and improve of quality of life in Singapore Singapore is seeking to reduce cars on the road, to help achieve the carbon neutral goal for 2025, and also ease congestion.
16. シンガポールの交通サービス 2ਓϖΞʹͳͬͯɺ֤ަ௨αʔϏεͷར༻ঢ়گΛௐࠪ 1. Uber / Grab 2. Taxi 3. Public bus 4. MRT（地下鉄） 5. Bike sharing
17. SOCIO-CULTURAL Population shift TECHNOLOGICAL Iot & Communication ENVIRONMENTAL Alternative of Living SOCIO-CULTURAL Define the Gray Space POLITICAL Citizen Engagement & Lean Public Service ECONOMY Digital & Sharing economy
21. Research Methods
22. In-Depth Interview 1ର1Ͱ࣌ؒΛ͔͚ͯਂ͘۷ΓԼ͛ͯฉ͘
23. ֗಄Ͱ௨Γ͔͔ͬͨਓʹ࿩͔͚͠Δ Intercept Interview
24. ϢʔβʔͷഎޙͰߦಈΛ؍࡯͢Δ Participant Shadowing
25. αʔϏεΛ࣮ࡍʹମײͯ͠ɺ εςʔΫϗϧμʔͷχʔζΛཧղ͢Δ Immersive Experiences
26. Field Research
32. Analysis & Ideation
33. IMAGE by Damien Newman’s Design Squiggle
35. Documentation
36. Documentation
37. User Journey Mapping - Touchpoint
38. Synthesis - Insight
39. How Might We Question - Opportunity
40. How Might We Question - Opportunity
41. CRAZY 8S
42. Concept Development
43. Prototyping
44. Test
46. Prototyping Prototyping Piloting MVP Purpose Develop and refine the experience Test for roll out / scalping in the team Go to the market fast Focus on Desirability Feasibility Viability Fidelity Low-med Med Med-high IMAGE by LIVEWORKSTUDIO
47. Presentation
48. Blue print
52. Discussion 実務にデザイン思考をどう活かすのか
53. How can we stop working in silos? How can we act on the user’s needs? How can we avoid the assumption trap? How can we work together? How can we hold on early solutions? How can we continue the iterative process?
54. ·ͱΊ
55. サービスにおけるデザイン思考 ɾMindsetɿ͍··Ͱͷࢥߟ / ΍ΓํΛม͑ͯΈΔ ɾVisualizationɿจষˍΠϥετʹॻ͖ग़͢ ɾPrototypeɿ࢓༷ͷϢʔβʔϏϦςΟ ʻ ମݧˍίϯηϓτ ɾTestɿݕূΛ܁Γฦͯ͠վળ͍ͯ͘͠ ɾPeople-CentredɿϢʔβʔ͚ͩͰͳ͘εςʔΫϗϧμʔ΋แׅͨ͠ ࢹ఺ͰαʔϏεΛଊ͑Δʢex. ࡾํΑ͠ʣ