Crowdvert Optimization Process

Transcript

2. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com IT’S TIME TO TURN MORE OF YOUR WEBSITE VISITORS INTO CUSTOMERS 2 +? % Lift Crowdvert A/B Testing
3. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com 3 CONVERSION RATE OPTIMIZATION (CRO) IS THE EFFORT TO MAXIMIZE THE PERCENTAGE OF WEBSITE VISITORS WHO COMPLETE A DESIRED ACTION. Current  Sales New  Customers All  Visitors %  LIFT AFTER  CROWDVERT   A/B  TESTING
4. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com 4 Testing works. If you’re not doing it well, you’re missing out. Your website can (and should) get better. Every single day. ! Seth Godin, Author & Marketing Guru. “ “
5. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com 5 Here’s the deal! SMALL CHANGES CAN MAKE A HUGE DIFFERENCE TO HOW YOUR SITE PERFORMS. SO … all those visitor you work so HARD TO ATTRACT? You’ll turn more of them INTO CUSTOMERS. With simple tweaks to your design, copy or layout, your website can reach out and grab attention, and turn visitors into customers. It’s called conversion optimization and it’s about targeted communication. Your site visitors want to know what you do, and how you do it. And optimization lets you find ways to communicate better and faster.
6. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com 6 WHY YOUR WEBSITE IS LEAKING CUSTOMERS
7. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com 7 There are lots of reasons why your website doesn’t communicate as well as it should. The HIPPO effect has left your site cluttered with all the latest “hip” web features Everyone in the office thinks they are your target market The agency forgot that you actually have to sell something to make money
8. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com 8 YOU’RE WASTING TRAFFIC IF YOU’RE NOT CONVERTING You already do tons of work to attract people to your site. Whether you use SEO, PPC, social media, email or referrals, getting them to your site is a challenge. Turning more of those visitors into customers is where conversion optimization provides a great ROI. ! With a higher % of conversions you can invest more in further marketing for growth, or just enjoy the extra profits twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com 8
9. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com 9 YOUR CURRENT CONVERSIONS? EFFORT New Customers All Visitors
10. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com 10 Crowdvert’s 8 step testing process will help you quickly determine what is converting well, and what isn’t. We’ll test every detail on your site, from the color of a button to the length of a headline. Then optimize, using the latest in conversion science insights and in- depth research about your clients. Conversion optimization is about working tirelessly at one thing, improving your rate of conversions. That’s what we do. You can enjoy the increased conversions as a stand-alone improvement, or as help for a broader effort including SEO, PPC or other marketing tools. WE DON’T COMPLICATE THINGS, WE JUST DRIVE CONVERSIONS
11. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com 11 Our team has helped companies like: Our Experts have seen it all. We’ll improve your conversions because we’ve been there.
12. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com 12 CROWDVERT’S PROCESS 1 Customer Understanding - analytics review, customer surveys, heat/scroll maps, interviews with you and your customer service team 2 3 4 5 6 7 8 Review of our testing library for applicable insights from hundreds of past tests Identification of quick wins and immediate tests Development of hypotheses and testing roadmap for your site Creation of wireframes and copy for the first test. (We also offer optional design and code development services if required) Configuration and launch of your first test Monitoring of results Celebrate results and begin working on the next test
13. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com 13 HERE’S WHAT YOU’LL GET: 1: Increased conversion rates 2: More revenue and more growth 3: Expert optimizer with extensive real world experience 4: Access to the latest testing tools 5: Ongoing A/B testing so you can squeeze every last dollar from your website 6: 100% Guaranteed results every time
14. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com 14 XEROSHOES.COM +23.76% INCREASE IN TRAFFIC TO THE PRODUCT PAGE CASE STUDIES MORE REVENUE +19.22% GREAT AMERICAN DAYS +107.22% INCREASE IN LEADS BANKRUPTCY- CANADA.COM “Simply put, I can’t recommend these guys enough - the most competent guys I have ever worked with!” ! -Rich Allen, Sports Handicapper, Sports Betting Professor “The amount my sites improved was crazy. Conversions basically doubled which allows me to bid more than my competitors and dominate the space.” ! -Michael Zenga, Founder, ZR Internet Training “Crowdvert have been professional and great fun to work with. They have provided us with out-of- the -box thinking and successful test that are helping us shape our next phase of web development.” -Jan Stockbridge, VP Marketing, Great American Days
15. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com 15 FOUR GREAT OPTIONS WITH GUARANTEED RESULTS
16. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com 16 CONVERSION KICKSTART Prioritized list of optimization opportunities for your site A 4 month intensive conversion program. Experts research, plan, execute and optimize tests with a minimum 10% conversion improvement guarantee. 1 Option You get: Metrics configuration, review and analysis Ongoing continuous testing focused on your key business goals Bi-weekly review call Delivery of wireframes and copy for all tests (design and code development for tests is also available) Test management & results reporting 4 months, from $3,995 per month Fees:
17. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com 17 10% GUARANTEE At least a 10% lift in your conversion rate or revenue, or you’ll receive continued testing and optimization at no cost until the 10% lift is achieved. % 10 Is 10% more Sales, Signups, Revenue worth $16K to you? If it is then we should talk.
18. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com 18 PAY FOR PERFORMANCE Our experts develop tests based 100% on your conversion goals. You approve them, we run them, and you get results. With this option, fees are tied directly to an increase in your conversion rate. 2 Option You get: Starting at $10,000 for a 5% lift in conversions or revenue Fees:
19. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com 19 CONVERSION PROGRAM BUILDER Training on Crowdvert’s proven conversion optimization program and methodology We train your team and get your conversion rate optimization program off the ground. 3 Option You get: Set up, configuration and training for you team on the latest optimization tools Conversion optimization roadmap and prioritized testing list Co-delivery of tests during the 4 month program 4 months @ $10,000 per month Fees:
20. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com 20 CONVERSION OPTIMIZATION REVIEW This option can be a great one-time improvement for your lead generation or e-commerce site, or a way to kick off an in-house optimization program. We review your current website and provide a list of recommended action items to improve your conversions. 4 Option You get: Expert review of your current site Detailed Site Assessment (typically 27-35 pages), based on our optimization experience and best practices A 60-minute call with your dedicated conversion expert to walk you through our findings, and help you implement changes $1,999 Fees:
21. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com 21 A/B TESTING IS A SIMPLE CONCEPT BUT TRICKY TO EXECUTE It’s nearly impossible to hire a full time employee who can move your bottom line like us.
22. twitter.com/crowdvert www.crowdvert.com hello@crowdvert.com Never stop testing, and your advertising will never stop improving. ! David Ogilvy, The Father of Advertising 22 “ “ QUESTIONS?
23. hello@crowdvert.com www.crowdvert.com 604 842-8553