Is Quality Score Dead or Alive? A BrightonSEO Dive

This presentation, originally delivered at BrightonSEO on October 3rd, 2024, tackles the burning question: is Quality Score still relevant?

Inside, you'll discover:

1. The surprising truth about Quality Score's role - See its evolution from revolutionary tool to strategic advantage.
2. Quality Score Demystified: Learn what it truly is (and what it's not!)
3. Unlocking PPC Performance: Discover how to leverage Quality Score for optimal search campaign results.
4. Practical Tips & Real-World Examples: Dive into step-by-step guides to calculate your Quality Score and see how it impacts campaigns.
5. The Future of Quality Score: Explore its application in the ever-growing world of non-search campaigns.

Need a personalised PPC checkup? Contact Serge, Your PPC Doctor, at serge@yourppcdoctor.com

Transcript

1. The best talk title in the world! Name Surname COMPANY NAME Is Quality Score Dead? Serge Nguele Your PPC Doctor Speakerdeck.com/yourppcdoc @serge-nguele
2. Hey, I’m Serge Your PPC Doctor if you want to connect with me. + Scan to Connect www.yourppcdoctor.com
7. 1. • Quality what? 2. • All about Quality Score 3. • Pure Pragmatism
41. Quality Score in action...
42. Charity client. Up to $10,000 Google Ads Grant account: Increase traffic Average CPC of $5.20 Our Finding: Jan 2024 Ad groups with +25 keywords 55% of ads with a ‘Poor’ Ad strength ‘
43. 3.4 Quality Score check
44. What we did This is how we did it  Google Ads Grant account: Action Splitting congested ad groups into themes Our Actions: Feb-March Matching ad text to the keywords Experimenting different CTAs they had on the landing page
45. What we did... This is how we did it  Google Ads Grant account: Action Paused zero impression keywords with QS <=5 Feb-March Paused keywords with QS <4 and Ad Relevance ‘Below average’
46. Charity client. Google Ads Grant account: High click volume Only 19% of ads have a ‘Poor’ Ad strength Results: Apr - Jul Average CPC lowered by 3x to $1.76 More traffic and potential donors to the charity
47. 8.2 Quality Score check
48. Thank You Quality Score 