Ameba DSPのOpen-Auctionにおける入札戦略

Transcript

1. "NFCB
   %41ͷ
   0QFO"VDUJPOʹ͓͚Δ
   ೖࡳઓུ ΦϨγΧφΠτ
   WPM
   

2. ྛ ۍ๎ʢHayashi Yoshitomoʣ w ॴଐ
   גࣜձࣾαΠόʔΤʔδΣϯτ
   ϝσΟΞ౷ׅຊ෦
   
   ΞυςΫϊϩδʔάϧʔϓ
   w ৬छ
   αʔόʔαΠυΤϯδχΞ
   

   w झຯ
   ίʔώʔ
   
   Ξχϝ
   
   εϚϒϥ

3. ϓϩμΫτͷ঺հ
   0QFO"VDUJPOʹ͓͚Δೖࡳઓུ
   4FDPOE
   1SJDF
   "VDUJPOͷೖࡳઓུ
   'JSTU
   1SJDF
   "VDUJPOͷೖࡳઓུ
   ·ͱΊ

4. ϓϩμΫτ঺հ

5. ϓϩμΫτ঺հ "NFCB

6. "NFCB
   *OGFFE "NFCB ྑ࣭ͳࣗࣾϝσΟΞ࿮΁ͷ޿ࠂ഑৴͕Մೳ
   "NFCBͷΦʔσΟΤϯεσʔλΛ׆༻ͨ͠ ഑৴͕Մೳ

7. "NFCB
   %41 "NFCB ֎෦ϝσΟΞ 0QFO35#Ͱ441ͱ઀ ଓ͢Δ͜ͱͰ֎෦ͷ༷ʑ ͳϝσΟΞʹ഑৴Մೳʹ 441 ֎෦ϝσΟΞ ֎෦ϝσΟΞ

8. "NFCB
   %41ͷ
   ϓϩάϥϚςΟοΫऔҾ

9. ϓϩάϥϚςΟοΫऔҾͷछྨ 35# /PO35# छྨ 0QFO
   "VJDUJPO *OWJUBUJPO
   0OMZ
   "VDUJPO 6OSFTFSWFE
   'JYFE
   3BUF "VUPNBUFE
   

   (VBSBOUFFE ࡏݿ༧໿ ͳ͠ ͳ͠ ͳ͠ ͋Γ ΦʔΫγϣϯ ͋Γʢೖࡳʣ ͋Γʢೖࡳʣ ͳ͠ʢݻఆ୯Ձʣ ͳ͠ʢݻఆ୯Ձʣ ޿ࠂ࿮ʢࡏݿʣ
   ͷ඼࣭ ௿ʙߴ தʙߴ ߴ ߴ ࡏݿྔ ଟ த গ গ Ձ֨ ௿ʙߴ தʙߴ ߴ ߴ ࡏݿͷ༏ઌ౓    

10. ϓϩάϥϚςΟοΫऔҾͷछྨ 35# /PO35# छྨ 0QFO
    "VJDUJPO *OWJUBUJPO
    0OMZ
    "VDUJPO 6OSFTFSWFE
    'JYFE
    3BUF "VUPNBUFE
    

    (VBSBOUFFE ࡏݿ༧໿ ͳ͠ ͳ͠ ͳ͠ ͋Γ ΦʔΫγϣϯ ͋Γʢೖࡳʣ ͋Γʢೖࡳʣ ͳ͠ʢݻఆ୯Ձʣ ͳ͠ʢݻఆ୯Ձʣ ޿ࠂ࿮ʢࡏݿʣ
    ͷ඼࣭ ௿ʙߴ தʙߴ ߴ ߴ ࡏݿྔ ଟ த গ গ Ձ֨ ௿ʙߴ தʙߴ ߴ ߴ ࡏݿͷ༏ઌ౓     1.1

11. "NFCB
    %41͕ରԠ͍ͯ͠Δ΋ͷ 35# /PO35# छྨ 0QFO
    "VJDUJPO *OWJUBUJPO
    0OMZ
    "VDUJPO 6OSFTFSWFE
    'JYFE
    3BUF "VUPNBUFE
    

    (VBSBOUFFE ࡏݿ༧໿ ͳ͠ ͳ͠ ͳ͠ ͋Γ ΦʔΫγϣϯ ͋Γʢೖࡳʣ ͋Γʢೖࡳʣ ͳ͠ʢݻఆ୯Ձʣ ͳ͠ʢݻఆ୯Ձʣ ޿ࠂ࿮ʢࡏݿʣ
    ͷ඼࣭ ௿ʙߴ தʙߴ ߴ ߴ ࡏݿྔ ଟ த গ গ Ձ֨ ௿ʙߴ தʙߴ ߴ ߴ ࡏݿͷ༏ઌ౓    

12. 0QFO—"VDUJPOʹ͓͚Δ
    ೖࡳઓུ

13. ͦͷલʹ ࠓճͷൃද͸ʮ$"
    #"4&
    $".1
    ʯͰࣾ಺޲͚ʹ࿩ͨ͠಺༰Λೖࡳઓུ ʹಛԽͯ͠ϦϥΠτͨ͠಺༰Ͱ͢ɻ
    ༧ଌपΓ౳ͷ಺༰͸ԼهͷϒϩάΛޚཡ͍ͩ͘͞ɻ
    $ZCFS"HFOU
    %FWFMQFST
    #MPH
    ʮਐԽ͢Δ޿ࠂ഑৴ϩδοΫͱ%41ઓུ
    c
    $"
    #"4&
    $".1ʯ
    

14. ΦʔΫγϣϯͷ͘͠Έ %41" %41# %41$ SSP ೖࡳֹ
    ԁ ೖࡳֹ
    ԁ ೖࡳֹ
    ԁ Ұ൪ߴ͍ೖࡳֹΛఏࣔͨ͠%41͕ΦʔΫγϣϯʹউར͠޿ࠂ഑৴ͷݖརΛಘΔ ࢧ෷͍

    ΦʔΫγϣϯछྨຖͷ441΁ͷࢧ෷ֹ͍
    'JSTU
    1SJDF
    "VDUJPOʢ'1"ʣ
    ˠ
    ೖࡳֹʢԁʣ
    4FDPOE
    1SJDF
    "VDUJPOʢ41"ʣ
    ˠ
    Ґͷೖࡳֹʢԁʣ
    ೖࡳઓུ͸ΦʔΫγϣϯͷछྨ͝ͱʹߟ͑Δɻ

15. ೖࡳֹͷܭࢉ ೖࡳ$1.
    
    $53 ༧ଌ
    º
    $1$ $1"
    º
    $73 ༧ଌ
    º
     
    
    NBSHJO DSP ೖࡳֹ

    $1. ࢧ෷͍ ച্ Ϛʔδϯ
    ԁ 80ԁ 100ԁ 441 ޿ࠂओ ˞
    ޿ࠂओ͸࣮ࡍʹ͸ΫϦοΫ՝ۚ
    ˞
    Ϛʔδϯ཰͸ྫͰ͢

16. ϚʔδϯͱΦʔΫγϣϯউ཰ ϚʔδϯΛߴ͘ઃఆ͗͢͠Δͱೖࡳֹ͕Լ͕ΓΦʔΫγϣϯͷউ཰͕Լ͕Δɻ
    ϚʔδϯΛͲ͏ઃఆ͢Δ͔͕ೖࡳઓུΛߟ͑Δ্Ͱॏཁʂ ΦʔΫγϣϯͷউ཰ Ϛʔδϯ ߴ ௿ ೖࡳֹ

17. ΦʔΫγϣϯछྨຖͷೖࡳઓུ

18. 'JSTU
    1SJDF
    "VDUJPO

19. 'JSTU
    1SJDF
    "VDUJPO %41" %41# %41$ 441 ೖࡳֹ
    ԁ ೖࡳֹ
    ԁ ೖࡳֹ
    ԁ Ұ൪ߴ͍ೖࡳֹΛఏࣔͨ͠%41͕ΦʔΫγϣϯʹউར͠ɺͦͷֹۚΛ441ʹࢧ෷͏ɻ ࢧ෷ֹ
    ԁ

20. 'JSTU
    1SJDF
    "VDUJPOͷೖࡳઓུ '1"ͷ৔߹ɺ
    ೖࡳֹࢧ෷ֹͳͷͰϚʔδϯૈརͱͳΔɻ
    ࣾ໨ͷೖࡳֹϓϥεԁʹೖࡳֹΛઃఆͰ͖Δ ͱૈར͕࠷େʹͳΔͷͰɺࣾ໨ͷೖࡳֹΛਖ਼ ֬ʹ༧ଌ͍ͨ͠ɻ
    ˠ
    XJOQSJDF༧ଌΛ༻͍ͨೖࡳઓུ $1.ʢԁʣ ೖࡳֹ
    ʢԁɿࢧ෷ֹʣ

    Ϛʔδϯ ࣾ໨ͷೖࡳֹ
    ʢԁʣ ૈར ཧ૝తͳೖࡳֹ
    ʢԁɿࢧ෷ֹʣ

21. 4FDPOE
    1SJDF
    "VDUJPO

22. 4FDPOE
    1SJDF
    "VDUJPO 0QFO"VDUJPOͰ͸ओʹ4FDPOE
    1SJDF
    "VDUJPO͕࠾༻͞Ε͍ͯΔɻ
    Ұ൪ߴ͍ೖࡳֹΛఏࣔͨ͠%41͕ΦʔΫγϣϯʹউར͢Δ͕ɺࢧ෷͏ֹۚ͸൪໨ʹߴ͍ೖ ࡳֹͱͳΔɻ %41" %41# %41$ 441 ೖࡳֹ
    ԁ ೖࡳֹ
    ԁ

    ೖࡳֹ
    ԁ ࢧ෷ֹ
    ԁ

23. 4FDPOE
    1SJDF
    "VDUJPOͷೖࡳઓུ 441ʹࢧ෷͏ֹ͸൪໨ͷೖࡳֹʹͳΔͷͰɺ ࢧ෷ֹ͸ࣗ෼ͷೖࡳֹΑΓৗʹ௿͘ͳΔɻ
    ϚʔδϯΛ࠷௿ݶʹઃఆ͢Δ͜ͱͰɺউ཰ͱૈ ར͕࠷େԽ͢Δ͕ɺ༨৒Ϛʔδϯ͕ൃੜͯ͠͠ ·͏ɻ $1.ʢԁʣ ೖࡳֹʢԁʣ Ϛʔδϯ ࣾ໨ͷೖࡳֹ
    

    ʢԁɿࢧ෷ֹʣ ૈར

24. ༧ଌޡࠩΛߟྀͯ͠ϚʔδϯΛઃఆ͢Δ F$1.ʢԁʣ Ϛʔδϯ ࣾ໨ͷೖࡳֹ
    ʢԁɿࢧ෷ֹʣ ࣮ࡍͷ$1.
    ʢԁʣ ଛࣦ ೖࡳֹ͸༧ଌʹΑͬͯܭࢉ͍ͯ͠ΔͷͰɺೖࡳ࣌ʹ ༧ଌͨ͠F$1.ΑΓ࣮ࡍͷ$1.͕௿͔ͬͨ৔߹͸

    ଛࣦͱͳΔՄೳੑ͕͋Δɻ ߴ͗͢Δ༧ଌ$1.
    ˠ
    ଛࣦͷϦεΫ͕͋Δ͕ɺϚʔδϯΛ༧ଌޡࠩҎ্ʹઃఆ͢Δ͜ͱ ͰଛࣦͷϦεΫΛແ͘͢͜ͱ͕Ͱ͖Δɻ
    ௿͗͢Δ༧ଌ$1.
    ˠ
    ଛࣦͷϦεΫ͸ͳ͍͕ɺ࣮ࡍʹ͸΋ͬͱೖࡳֹΛߴ͘Ͱ͖ΔͷͰ ػձଛࣦͷՄೳੑ͋Γɻʢ༨৒Ϛʔδϯ͕ൃੜ͢Δʣ ೖࡳֹʢԁʣ

25. ༨৒Ϛʔδϯ্৐ͤೖࡳ w 41"΍༧ଌޡࠩʹΑͬͯऔΓ͗ͨ͢ϚʔδϯΛೖࡳ$1.ʹ্৐ͤͯ͠ΦʔΫγϣϯͷউ཰Λ্͛Δ
    w 1*%੍ޚͱ͍͏ख๏Λ༻͍ͯૈར཰͕ઃఆ஋ʹͳΔΑ͏ʹೖࡳ$1.Λܭࢉ ※ ޡࠩʹ൓Ԡ͠΍͍͢Α͏ʹࢦ਺ؔ਺Λ࠾༻

26. ·ͱΊ

27. ·ͱΊ w 'JSTU
    1SJDF
    "VDUJPOͷ৔߹ɺࣾ໨ͷೖࡳֹΛਖ਼֬ʹ஌Δ͜ͱ͕Ͱ͖Ε͹ɺ ΦʔΫγϣϯউ཰Λอͪͳ͕ΒૈརΛ࠷େԽͰ͖Δɻ
    w 4FDPOE
    1SJDF
    "VDUJPOͷ৔߹ɺϚʔδϯΛ༧ଌޡࠩΛߟྀ͠ͳΔ΂͘௿͘ ઃఆ͢Δ͜ͱͰΦʔΫγϣϯউ཰ͱૈརΛ࠷େԽͰ͖Δɻ
    w 4FDPOE
    1SJDF
    "JVDUJPO΍༧ଌޡࠩͳͲʹΑͬͯऔΓ͗ͨ͢Ϛʔδϯ͸ɺೖ ࡳֹʹ্৐ͤ͠ΦʔΫγϣϯউ཰Λ্͛ͯ഑৴ྔΛ૿΍͢͜ͱͰ޿ࠂओʹؐ

    ݩ͍ͯ͠Δɻ

28. ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠