Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
進化する配信ロジックとDSP戦略
Search
Yoshitomo Hayashi
February 22, 2019
Technology
170
1
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
進化する配信ロジックとDSP戦略
Yoshitomo Hayashi
February 22, 2019
More Decks by Yoshitomo Hayashi
See All by Yoshitomo Hayashi
Ameba DSPのOpen-Auctionにおける入札戦略
yyhayashi303
2
3k
モブプロ導入で見えてきた効果@オレシカナイト
yyhayashi303
1
1.2k
CTRオンライン予測システムのアーキテクチャ
yyhayashi303
2
4.5k
CircuitBreakerの適用
yyhayashi303
0
1.8k
Other Decks in Technology
See All in Technology
NANDでも描画したい!
nichica906
2
380
社内の7割が使うデータ基盤を、 データチーム2人で回すためにやったこと
koh_yoshi
4
1.5k
AIにブラウザを触らせて、E2EテストをPlaywrightで書く
koji_kawamura
0
250
도구에서 동료까지: 10년차 AI 스타트업의 AI 적응기
inureyes
PRO
1
310
会社紹介資料 / Sansan Company Profile
sansan33
PRO
24
430k
アクセスキーが漏れた日にやるべきこと- 無効化の先にある本当の対応
kazzpapa3
0
120
名刺メーカーDevグループ 紹介資料
sansan33
PRO
0
1.2k
ホームラボ紹介
y_sera15
0
220
案件に一番詳しいAIを Amazon Bedrock AgentCore で作る ― 知見が知見を生むチームへ / Compounding Knowledge with AgentCore
yusukeshimizu
1
170
Oracle MCP Servers Explained
thatjeffsmith
0
350
:syncing_time:
sksat
2
220
三人寄ればチューリング完全
puhitaku
5
2.2k
Featured
See All Featured
Deep Space Network (abreviated)
tonyrice
0
260
Bridging the Design Gap: How Collaborative Modelling removes blockers to flow between stakeholders and teams @FastFlow conf
baasie
0
660
Abbi's Birthday
coloredviolet
3
9.4k
What Being in a Rock Band Can Teach Us About Real World SEO
427marketing
0
1.1k
The Straight Up "How To Draw Better" Workshop
denniskardys
239
140k
BBQ
matthewcrist
89
10k
Exploring the relationship between traditional SERPs and Gen AI search
raygrieselhuber
PRO
2
4.2k
Hiding What from Whom? A Critical Review of the History of Programming languages for Music
tomoyanonymous
3
1.1k
Mobile First: as difficult as doing things right
swwweet
225
10k
JavaScript: Past, Present, and Future - NDC Porto 2020
reverentgeek
52
6k
SERP Conf. Vienna - Web Accessibility: Optimizing for Inclusivity and SEO
sarafernandez
2
1.6k
We Analyzed 250 Million AI Search Results: Here's What I Found
joshbly
1
1.8k
Transcript
ਐԽ͢Δࠂ৴ϩδοΫͱ %41ઓུ $"#"4&$".1
ྛ ۍ๎ʢHayashi Yoshitomoʣ w ॴଐ גࣜձࣾαΠόʔΤʔδΣϯτ ϝσΟΞ౷ׅຊ෦ΞυςΫϊϩδʔ։ൃ෦ w ৬छ αʔόʔαΠυΤϯδχΞ
w झຯ ίʔώʔΞχϝεϚϒϥ w ಛٕ μογϡϘʔυ࡞
Tristan Irvine w ॴଐ גࣜձࣾαΠόʔΤʔδΣϯτ ळ༿ݪϥϘ w ৬छ σʔλαΠΤϯςΟετ w
झຯ υϥΰϯϘʔϧԻָΛฉ͍ͯӡಈͯ͠৯͗ͯ͢σϒΔ w ಛٕ ཧը໘σβΠϯ
ϓϩμΫτհͱ৴ϩδοΫʹ͍ͭͯ %41ೖࡳઓུ ༧ଌγεςϜ %41ೖࡳઓུվળ ·ͱΊ
ϓϩμΫτհͱ ৴ϩδοΫʹ͍ͭͯ
ϓϩμΫτհ "NFCB
"NFCB*OGFFE "NFCB ྑ࣭ͳࣗࣾϝσΟΞͷࠂ৴͕Մೳ "NFCBͷΦʔσΟΤϯεσʔλΛ׆༻ͨ͠ ৴͕Մೳ
৴ϩδοΫʢ"NFCB*OGFFEʣ $1. JNQ͋ͨΓͷച্ ച্͕࠷େʹͳΔࠂΛ৴͢Δ ʢΫϦοΫ୯Ձ<$1$>ºΫϦοΫ<$53>º ʣ ࠂ $1.ԁ ࠂ $1.ԁ
ࠂ $1.ԁ Ad-Server
"NFCB%41 "NFCB ֎෦ϝσΟΞ 0QFO35#Ͱ441ͱ ଓ͢Δ͜ͱͰ֎෦ͷ༷ʑ ͳϝσΟΞʹ৴Մೳʹ SSP ֎෦ϝσΟΞ ֎෦ϝσΟΞ
৴ϩδοΫʢ"NFCB%41ʣ ೖࡳֹ$1.ºʢNBSHJOʣ 35#ͷ߹ɺૈརΛಘΔͨΊʹϚʔδϯΛઃఆ͢Δ DSP ೖࡳֹ $1. ࢧ͍ ച্ ૈརԁ 70ԁ
100ԁ SSP ࠂओ
%41ೖࡳઓུ
'JSTU1SJDF"VDUJPO %41" %41# %41$ SSP ೖࡳֹԁ ೖࡳֹԁ ೖࡳֹԁ Ұ൪ߴ͍ೖࡳֹΛఏࣔͨ͠%41͕ɺͦͷֹۚΛ441ʹࢧ͏ɻ ࢧֹԁ
ೖࡳઓུ'JSTU1SJDF"VDUJPO ଞࣾΑΓߴ͘ೖࡳͯ͠৴͍͕ͨ͠ ̍ʣ$1.Ҏ্Ͱೖࡳ͢ΔͱଛΛ͢Δ ̎ʣೖࡳֹ$1.ͱۙ͗͢Δͱૈར͘ͳΔ ཧͷϚʔδϯଞͷ%41ʹΑͬͯมΘΔͷͰ࣮ ݧతʹܾΊΔɻ উ JNQͷૈར Ϛʔδϯ
4FDPOE1SJDF"VDUJPO Ұ൪ߴ͍ೖࡳֹΛఏࣔͨ͠ਓ͕ΦʔΫγϣϯʹউར͢Δ͕ɺࢧ͏ ֹۚ൪ʹߴ͍ೖࡳֹͱͳΔɻ %41" %41# %41$ SSP ೖࡳֹԁ ೖࡳֹԁ ೖࡳֹԁ
ࢧֹԁ
ೖࡳઓུ4FDPOE1SJDF"VDUJPO 0QFO35#Ͱओʹɺ4FDPOE1SJDF"VDUJPO͕ ࠾༻͞Ε͍ͯΔɻ 441ʹࢧ͏ֹ൪ͷೖࡳֹʹͳΔͷͰɺࣗ ͷೖࡳֹΑΓৗʹ͘ͳΔɻ͜ͷ࣌ɺͲΕ͘Β͍ ϚʔδϯΛऔΕ͍͍ʁ େ͖͍ϚʔδϯΛऔΔͱೖࡳֹ͕Լ͕Γউ͕Լ ͕Δ͕ɺখ͍͞ϚʔδϯΛऔΔͱ ૈརݮΒͣʹউΛ্͛Δ͜ͱ͕ग़དྷΔʂ $1.
ೖࡳֹ Ϛʔδϯ ࣾͷೖࡳֹ ʢࢧֹʣ ૈར
ͰϚʔδϯ͕͍͍ʁʁ ೦͕ͩɺೖࡳ࣌ʹ$1.Λ͍ͬͯΔΘ͚Ͱͳ͍ɻ ਖ਼֬ʹ༧ଌ͠ͳ͍ͱ͍͚ͳ͍ʂ F$1.$1$ºF$53º ೖࡳઓུ4FDPOE1SJDF"VDUJPO F$1. ೖࡳֹ Ϛʔδϯ ࣾͷೖࡳֹ
ʢࢧֹʣ ࣮ࡍͷ$1. ଛࣦ ϚʔδϯΛF$1.ͷ༧ଌޡࠩҎʹ ઃఆ͢ΔͱଛΛ͢ΔՄೳੑ͕͋Δ উ ଛࣦ Ϛʔδϯ
༧ଌਫ਼ͷӨڹ "NFCB*OGFFE "NFCB%41 ߴ͗͢Δ$53༧ଌ ૬ରతͳϥϯΩϯάͷͨΊ ಛʹͳ͍ ߴ͍$1.Ͱೖࡳ͢Δ͕ ࣮ࡍʹΫϦοΫ͞ΕͣʹଛΛ͢Δ ͗͢Δ$53༧ଌ ૬ରతͳϥϯΩϯάͷͨΊ
ಛʹͳ͍ ࢉग़͞ΕΔ$1.͕͘ͳΓ ΦʔΫγϣϯͰউͯͣʹ ৴͞Εͳ͍ ߴ͗͢Δ$73༧ଌ దੑΑΓߴ͍$1$ͷͨΊ ඪ$1"ʹର࣮͠ࡍͷ$1"͕ߴ͗͢Δ݁Ռʹ ʢࠂओ͢Δʣ ͗͢Δ$73༧ଌ దੑΑΓ͍$1$ͷͨΊ ඪ$1"ʹର࣮͠ࡍͷ$1"͕͗͢Δ݁Ռʹ ʢϓϩμΫτͱͯ͠ച্ݮʣ
༧ଌγεςϜ
*NQSFTTJPOൃੜޙɺ Ұఆ࣌ؒ$MJDL͕ൃੜ ͢ΔͷΛͪɺ$MJDL ͞Ε͔ͨͲ͏͔ͷϑϥ άΛ༩͢Δ ετϦʔϛϯάֶशͱ༧ଌγεςϜ %BUB+PJOFS "HHSFHBUPS -FBSOFS 1SFEJDUPS
ֶशʹඞཁͳσʔλΛ ूΊͯ-FBSOFSʹ͢ ૹΒΕͨσʔλΛֶश ͠ϞσϧΛ࡞͢Δ ʢִؒͰߋ৽ʣ ֶश͞ΕͨϞσϧΛ ༻ͯ͠༧ଌΛฦ͢ "E4FSWFS
"NFCB*OGFFE "NFCB%41 "NFCB%41ల։ %BUB+PJOFS "HHSFHBUPS -FBSOFS 1SFEJDUPS %BUB+PJOFS "HHSFHBUPS -FBSOFS
1SFEJDUPS w ಉ͡ߏͰ%41༻ͷڥΛ༻ҙ ଞڥͷϩάྔ૿ՃͷӨڹΛड͚ͳ͍ Α͏ʹ w 35#ݻ༗ͷಛྔΛֶश 441 *"#ΧςΰϦ w "NFCB*OGFFEͷσʔλֶश %41ͷσʔλ͚ͩͰֶशʹඞཁͳσʔ λྔΛ֬อͰ͖ͳ͍Մೳੑ͕͋ΔͨΊ
༧ଌΞϧΰϦζϜબ 'BDUPSJ[BUJPO.BDIJOF '. "EBHSBEΦϓςΟϚΠβʔΛ͏ '.ΦϯϥΠϯͰจ຺Λߟྀͨ͠ϚτϦΫεϑΝΫτϥΠθʔγϣϯΛߦ͑ΔΞϧΰϦζϜͰ͢ɻ εύʔεσʔλʹڧ͘ετϦʔϛϯάͰߋ৽Մೳ "EBHSBEΦϓςΟϚΠβʔʹΑͬͯ৽نσʔλͬͱֶ͘श͞ΕΔ ଞީิΞϧΰϦζϜ w
ϩδεςΟοΫճؼૉૣ͍ߋ৽Ͱ͕͢Ϣʔβɾࠂͷ૬ޓ࡞༻߲ܭࢉͮ͠Β͍ w (#%5૬ޓ࡞༻߲ͷܭࢉʹ༏लͰ͕͢εύʔεσʔλʹऑֶ͍͠श͕͍͠ɻ w 'JFME"XBSF'BDUPSJ[BUJPO.BDIJOF࠷ۙ$53༧ଌͷ,BHHMFͰ༏উ͍ͯ͠ΔΞϧΰϦζ ϜɻͰϝϞϦʔফԽ'.ͷഒɻ w σΟʔϓϥʔχϯάকདྷతʹՄೳͰ͕͢୯७ͷ࡞ΓํͩͱϝϞϦফԽݫ͍͠ɻ
༧ଌิਖ਼ʢΩϟϦϒϨʔγϣϯʣ w "NFCB*OGFFEͷ߹ϦΞϧλΠϜͰ$1.ͷ૬ର͕͔Εྑ͍ɻ Ұ൪ߴ͍$1.ͷࠂΛ৴͢Δ w 35#ͷ߹$1.ͷઈର͕ඞཁͱͳΔ Ϗουֹ$1.Ҏ্ͩͱଛΛ͢ΔՄೳੑ͕͋Δ ༧ଌ$1.͗͢Δͱউ͕Լ͕Δ ϕʔεͷ༧ଌΞϧΰϦζϜ'BDUPSJ[BUJPO.BDIJOFΛ͍ͬͯ Δ͕ɺສೳͰͳ͍ͷͰɺ͋ͱͰ༧ଌΛ*TPUPOJDճؼͰௐ͢Δ
*TPUPOJDճؼͱ͍͏ͷࣗ༝ʹϑΟοτ͢ΔΞϧΰϦζϜͰ͕͢ɺ ϑΟοτઢ্͕Δ͔͠ແ͍ʢࠨهΛࢀরʣ
ΩϟϦϒϨʔγϣϯͷద༻ ؒͷσʔλΛूΊͨΒΩϟϦϒϨʔγϣϯௐ Λܭࢉ͢͠ ֶशσʔλΛݸͷϏϯʹ͚ͯɺJTPUPOJDճؼ Λ͔͚Δ ଛࣦલճͷΩϟϦϒϨʔγϣϯ݁ՌͰܭࢉ͞ΕΔ ධՁʹਖ਼نԽͯ͠Δ.4&Λ͏ ࣮ࡍͷCTR ༧ଌCTR
༧ଌಛྔ ࠂओͷσʔλ Ϣʔβʔͷσʔλ ۀछʢԽহɺϑΝογϣϯɺήʔϜɺۚ༥ʣ σϞάϥϑΟοΫ ʢੑผɺྸɺҬʣ λʔήοτͱ͍ͯ͠Δސ٬ʢঁੑʣ ๚Ε͍ͯΔϝσΟΞ ͷใʢະରԠʣ ϢʔβʔͷΞΫςΟϒ࣌ؒଳΫϥελʢ࠷ۙՃʣ
ΫϦΤΠςΟϒ-1ͷใʢະରԠʣ Ϣʔβʔͷڵຯؔ৺Ϋϥελʢ࠷ۙՃʣ ίϯόʔδϣϯͨ͠ϢʔβʔͷใʢະରԠʣ Ϣʔβʔ͕࣍ʹΫϦοΫͦ͠͏ͳࠂ༧ଌʢՃ༧ఆʣ ಛྔΛ࡞͢Δͱʮ"NFCB*OGFFE$53$73ʯʮ"NFCB%41$53$73ʯͷͭͷγεςϜͰվ ળʹཱͯΔՄೳੑ͕͋Δɻ ͍·ϢʔβʔಛྔΛՃ͢Δ͜ͱʹूத͍ͯ͠Δɻ
࣌ؒଳΫϥελ Ϣʔβʔͷࠂ৮࣌ؒΛɺLNFBOT๏ʹΑΓಛ͝ͱʹάϧʔϓʹྨ͢Δ ओ්ܕ ܕ ࣾձਓܕ ݸਓࣄۀओܕ
Ϣʔβʔڵຯؔ৺Ϋϥελ ᶃࠂจΛFNCFEEJOHWFDUPSʹม ࠂ ৴͡ΒΕͳ͍΄Ͳ ඒഽʂ ࠂ ϓϧϓϧ͢͢ ͷ͓ഽʹʂ ࠂ ࠷ߴڃʂඒഽԽহ
ਫ ࠂ৮ཤྺ Y Y Y V ᶄ͠߹ΘͤͯϢʔβʔ ϕΫτϧΛ࡞Δ ᶅϢʔβʔϕΫτϧΛΫϥελϦϯά V V V V V V V V
%41ೖࡳઓུվળ
%41ͷվળ݁Ռ w ച্ӈݞ্͕Γʹ૿Ճ w $53༧ଌਫ਼্ʹΑΓૈར͕૿Ճ ϓϩμΫτͷͷͨΊʹૈརͰͳ͘ ࠂओ͕تͿγεςϜΛ࡞Δ͖Ͱ͢ʂ ͳͷͰɺૈརΛ٘ਜ਼ʹͯ͠ࠂओͷ৴ྔ Λ࠷େԽ͢ΔͨΊͷػೳΛ࡞Γ·ͨ͠ɻ
্ͤ$1. • ૈརΛԼ͛ͯɺeCPMʹ্ͤΛߦ͏ͱউɾച্͕૿͑Δ͔ • PID੍ޚͰૈར͕ඪʹͳΔΑ͏ʹ্ͤCPMΛܭࢉ ※ ޡࠩʹԠ͍͢͠Α͏ʹࢦؔΛ࠾༻
·ͱΊ
·ͱΊ w ࠂͷجຊతͳ৴ϩδοΫΛઆ໌ w "NFCB*OGFFEͷ༧ଌγεςϜΛ"NFCB%41ʹద༻ w 35#ʹ߹ΘͤͨೖࡳઓུΛհ w ༧ଌਫ਼ΛΩϟϦϒϨʔγϣϯػೳͱ৽نಛྔΛ༻͍ͯվળ w
ૈརΛԼ͛Δ͜ͱͰ35#ͷউͱച্Λ্͛ΔػೳΛհ
͋Γ͕ͱ͏͍͟͝·ͨ͠