2019 is bringing about a meteoric rise of mobile messaging apps. And now businesses are in the early innings of using messaging to engage customers and prospects.
Over the past few years, messaging apps have grown exponentially, and are considerably surpassing the once-so-popular social media platforms. Messenger platforms are now hub spots where people socialize, engage, get informed, gossip, call, share, and discuss all at the same time, in one place.
Inbound Marketing is all about giving value to your audience and meeting them where they are. And what do the customers want? Now customers are becoming immune to traditional messaging and want to interact with your business when they want, where they want, and how they want. And they’re definitely not amused about calling or emailing anymore.