Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Susan Evans Keynote

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for Zephyr Conferences Zephyr Conferences
August 04, 2017
69
0

Susan Evans Keynote

Avatar for Zephyr Conferences

Zephyr Conferences

August 04, 2017

More Decks by Zephyr Conferences

See All by Zephyr Conferences
WMTC20: Key Lessons Europe Can Share With US Wine Marketers
Avatar for Zephyr Conferences zephyr_con
0
75
WMTC20: The Future of Wine Tourism: What We are Doing Wrong and How We Can Better Move Forward
Avatar for Zephyr Conferences zephyr_con
0
78
WMTC20: Experiential Marketing
Avatar for Zephyr Conferences zephyr_con
0
61
WMTC20: Using Big Data to Drive Results
Avatar for Zephyr Conferences zephyr_con
0
130
WMTC20: After the Party: Continuing the Conversation
Avatar for Zephyr Conferences zephyr_con
0
54
WMTC20 360 Degrees Sharing Best Practices - Marketing
Avatar for Zephyr Conferences zephyr_con
0
60
WMTC20: Luxury and the Art of Excellence
Avatar for Zephyr Conferences zephyr_con
0
61
WMTC20: Opening Keynote: Lynda Schenk, Executive Director of the Wine Communicators of Australia
Avatar for Zephyr Conferences zephyr_con
0
110
WMTC20: How Do You Attract Attention In a Crowded, Busy World?
Avatar for Zephyr Conferences zephyr_con
0
83

Featured

See All Featured
Introduction to Domain-Driven Design and Collaborative software design
Avatar for Kenny Baas-Schwegler baasie
1
830
Beyond borders and beyond the search box: How to win the global "messy middle" with AI-driven SEO
Avatar for David Carrasco davidcarrasco
3
150
Save Time (by Creating Custom Rails Generators)
Avatar for Garrett Dimon garrettdimon
PRO
32
3.4k
Reality Check: Gamification 10 Years Later
Avatar for Sebastian Deterding codingconduct
0
2.2k
The #1 spot is gone: here's how to win anyway
Avatar for Tamara Novitovic tamaranovitovic
2
1.1k
Measuring & Analyzing Core Web Vitals
Avatar for Philip Tellis bluesmoon
9
860
Public Speaking Without Barfing On Your Shoes - THAT 2023
Avatar for David Neal reverentgeek
1
420
AI Search: Implications for SEO and How to Move Forward - #ShenzhenSEOConference
Avatar for Aleyda Solis aleyda
1
1.3k
Code Review Best Practice
Avatar for Trisha Gee trishagee
74
20k
Java REST API Framework Comparison - PWX 2021
Avatar for Matt Raible mraible
34
9.3k
First, design no harm
Avatar for Per Axbom axbom
PRO
2
1.2k
Mobile First: as difficult as doing things right
Avatar for Swwweet swwweet
225
10k

Transcript

  1. Beers with Friends: Connecting with Audiences at the Smithsonian’s National

    Museum of American History Susan Evans McClure @SusnEvans
  2. None
  3. None

  4. Why beer at the Smithsonian Why audiences matter How to

    make your audience your best friend
  5. None
  6. None
  7. None
  8. None
  9. None
  10. None
  11. None
  12. None
  13. None
  14. None
  15. None
  16. None
  17. None
  18. None

  19. Saturday: American History After Hours

  20. None
  21. None
  22. None
  23. None
  24. None
  25. None
  26. None
  27. None

  28. Gap in Collections Research Model + Audience Interest Room to

    Grow
  29. None
  30. None
  31. None

  32. 1. Getting to know you…. 2. Let’s be pals! 3.

    We should hang out. 4. Wanna be best friends? @amhistorymuseum #beerhistory

  33. Program image Define your audience and outcome.

  34. Food (and beer) is performance: give your audience a role

    to play.

  35. Ask them what they think. And respect their answers.

  36. Define your audience and outcome. Give them a role in

    the performance. Ask them what they think…and listen.

  37. Susan Evans McClure Director, Programs and Audience Development National Museum

    of American History [email protected] @SusnEvans