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Susan Evans Keynote

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Avatar for Zephyr Conferences Zephyr Conferences
August 04, 2017
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Susan Evans Keynote

Avatar for Zephyr Conferences

Zephyr Conferences

August 04, 2017

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Transcript

  1. Beers with Friends: Connecting with Audiences at the Smithsonian’s National

    Museum of American History Susan Evans McClure @SusnEvans
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  4. Why beer at the Smithsonian Why audiences matter How to

    make your audience your best friend
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  19. Saturday: American History After Hours

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  28. Gap in Collections Research Model + Audience Interest Room to

    Grow
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  32. 1. Getting to know you…. 2. Let’s be pals! 3.

    We should hang out. 4. Wanna be best friends? @amhistorymuseum #beerhistory

  33. Program image Define your audience and outcome.

  34. Food (and beer) is performance: give your audience a role

    to play.

  35. Ask them what they think. And respect their answers.

  36. Define your audience and outcome. Give them a role in

    the performance. Ask them what they think…and listen.

  37. Susan Evans McClure Director, Programs and Audience Development National Museum

    of American History [email protected] @SusnEvans