Susan Evans Keynote

1. Beers with Friends: Connecting with Audiences at the Smithsonian’s National Museum of American History Susan Evans McClure @SusnEvans
4. Why beer at the Smithsonian Why audiences matter How to make your audience your best friend
19. Saturday: American History After Hours
28. Gap in Collections Research Model + Audience Interest Room to Grow
32. 1. Getting to know you…. 2. Let’s be pals! 3. We should hang out. 4. Wanna be best friends? @amhistorymuseum #beerhistory
33. Program image Define your audience and outcome.
34. Food (and beer) is performance: give your audience a role to play.
35. Ask them what they think. And respect their answers.
36. Define your audience and outcome. Give them a role in the performance. Ask them what they think…and listen.
37. Susan Evans McClure Director, Programs and Audience Development National Museum of American History EvansSN@si.edu @SusnEvans