Tap Room & Pub Management

Tap rooms are important to almost every brewery. Many small breweries rely on their tap room for a large proportion – if not 100% – of their sales. And pubs are critical for breweries to get their beer into the hands of consumers. Furthermore, brewery tap rooms and pubs are the front-line communication with customers, so excellent venues and service can help establish a loyal fan base while poor venues or service can drive customers away. Anja Madhvani and Kirsty Morton from Northern Monk Brew Co. will tell us how to maximize service and sales.

Transcript

1. Taproom & Pub Management Kirsty Morton & Anja Madhvani
2. Overview... •  A bit about us •  Expanding customer base through Social Media and digital markeCng •  CreaCng unique Events •  Social Currency and Brand Loyalty •  Customer service and staff training •  The Willy wonka Experience!
5. Establishing a Tone Of Voice •  Who do you stand for? •  Who are you? •  Who aren’t you? •  Who are you talking to? •  What is your character? •  What is your purpose? •  What is your tone? •  What language do you use?
6. Tools of the trade
7. Engaging customers online •  Who is your audience? •  Which plaNorms are most effecCve? •  StarCng a discussion •  Timing is key •  Image based content drives users towards copy •  Give opportuniCes to provide feedback
8. CreaCng Events •  Stay ahead of the curve •  Look to find cross over between demographics •  Exclusivity can add value! •  Making use of networks to promote •  CollaboraCng with other organisaCons
9. Building Brand Loyalty •  CommunicaCng with your regulars •  Providing perks for loyal customers •  CreaCng social currency •  MoCvaCng customers to share your brand •  Staff and customer relaConships
10. Service and staff training •  MoCvaCng your staff •  Training staff •  Upselling •  Wellbeing in the workplace •  Finding the right product for your customer •  CreaCng a safe space for all •  CommunicaCon between staff
11. The Willy Wonka experience! •  What is unique to your business? •  How can you provide extra value for your customers?
12. Take Aways •  Know your audience and how to target them •  Hone your voice •  Be part of a conversaCon •  Happy, knowledgeable staff drive sales •  Create unique experiences for your customer