in SEO including over 75 replatformings with brands like: Balance of In-House and Agency SEO (iPullRank, Search Discovery, Response Mine Interactive) Socials: @ZachChahalis (X) and LinkedIn
Strategy (agency partner) for GameStop from 2014-2020 Legacy website was 10+ years old – Extensive tech debt and difficult to update Replatformed from legacy Demandware to Salesforce Commerce Cloud in March 2019 Process took 18+ months – And still launched too quickly. Originally wanted to launch before Black Friday
search engines see these pages as net new pages. 301 redirect the old URL to the new URL to offset. Limit chains Avoid 302s unless truly temporary VERIFY IMPLEMENTATION
to capture multiple redirects with less overhead HopScout is a dynamic Google Sheet built to monitor and check redirect status/chains Access it here - https://bit.ly/hopscout Redirect Map Template and Screaming Frog Checker Access it here - https://bit.ly/sf-redirect-checker