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Push Notifications That Don't Suck

Push Notifications That Don't Suck

In the age where apps in every category battle it out against each other for conversion rates and session times, push notifications have become the de-facto way to generate repeat visits and therefore hitting those all-important KPIs. The end result? Billions of people annoyed by irrelevant notifications which are generally ignored. I believe we can do better.

This talk covers tips and tricks for better user targeting, showing relevant content, as well as styling them using the latest and greatest of Oreo’s APIs and best practices.

Zan Markan

April 24, 2018
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  1. @zmarkan Realtime communication and collaboration APIs for your apps SDKs

    for web, mobile, and backend pusher.com
 @pusher
  2. @zmarkan WTF ARE (PUSH) NOTIFICATIONS? Notifications are the things you

    display Pushes start from the server Pushes can be silent
  3. GCM, FCM, APNS, OH MY! Push notifications are supported everywhere

    Beloved by filthy marketing depts No. 1 way to communicate with closed apps
  4. @zmarkan STAYING RELEVANT Have I explicitly asked for it? Do

    I want/need it now? Can I get this in other ways?
  5. STYLES Text Text + img Big Text Text + Big

    img Grouping < Custom layouts = Actions > Dots ⚪
  6. @zmarkan EXPAND NOTIFICATIONS Use sparingly to show more than short

    text allows (but still limited length) Messages, QR codes, Delivery instructions, …
  7. @zmarkan PRIORITY From “nice to know” to 
 “OMG WAKE

    ME UP NOW ” (You are not a special ❄ & users can disable everything)
  8. @zmarkan SUMMARY Relevance and context are Use the sweet new

    APIs ❤ Know your users and their preferences Delight (or be deleted ☠)
  9. @zmarkan REFS & READING 
 
 https://developer.android.com/guide/topics/ui/notifiers/notifications.html https://material.io/guidelines/patterns/notifications.html http://andrewchen.co/user-retention-why-depending-on-notification-driven-retention-sucks/ https://www.theguardian.com/us-news/2016/nov/03/live-presidential-election-night-results-mobile

    http://www.futuretravelexperience.com/2014/04/easyjet-using-mobile-push-notifications-keep-passengers-informed/
 http://info.localytics.com/blog/2015-the-year-that-push-notifications-grew-up 
 https://support.urbanairship.com/hc/en-us/articles/213491643-What-are-the-Maximum-Characters-for-Push-Notifications-
 http://info.localytics.com/blog/push-notification-survey-2018