Stop Wasting Budget - EXPAMBIT’s Powerful Google Advertising That Converts

EXPAMBIT transforms your Google Ads into performance machines. Whether you're new to ads Google or scaling up, we bring strategy, clarity, and real results to your Google advertising campaigns. https://www.expambit.com/google-ads

Transcript

1. Google Ads vs Meta Ads Where Should You Spend Your Budget?
2. The BudgetDilemma EVERY BUSINESS WANTS RESULTS— BUT WHERE SHOULD YOUR PAID AD BUDGET GO? GOOGLE ADS AND META ADS SERVE DIFFERENT PURPOSES AND BUYER STAGES. TO GET ROI, UNDERSTAND WHAT EACH PLATFORM DOES BEST—AND WHEN TO USE IT.
3. Quick Platform Breakdown Google Ads (Search) Intent-based: People are actively searching Great for high-conversion traffic E.g., 'Buy shoes', 'CRM software' Facebook Ads (Meta) Interest-based: Passive discovery Great for awareness and retargeting E.g., events, lifestyle brands, coaching
4. Think Like the Customer Intent Audience Format Targeting Cost per Click Google Ads High Searchers Text Keywords Higher FacebookAds Medium You Find Them Visuals (image/video) Interests/Lookalikes Lower
5. When to Use Google Ads You have a high-intent offer You're targeting bottom-of-funnel buyers You want quick wins or launch tests Great for legal, home services, B2B SaaS Pro Tip: Use when your audience is already searching.
6. When to Use Facebook Ads Brand building or entering new markets Targeting lifestyle, interests, and demographics Promoting visual products or running promos Retargeting with creatives Pro Tip: Perfect for discovery and generating demand.
7. Best-of-Both- Worlds Strategy Use both platforms together for maximum ROI: Facebook Ads - Build awareness, collect leads Google Ads -Convert ready-to- buy users Retarget everywhere Example: FB Ad, Sign up, for Google search, Click & convert
8. Cost Considerations Platform Google Ads Facebook Ads Average CPC $1–$10) $0.50–$2 Conversion Rate 4–8% 1–3% Speed Fast (high intent) Slower, scalable. Always consider CPA & LTV—not just CPC.
9. Tools to Help You Decide Google Keyword Planner Meta Ads Library GA4 + UTMs for tracking HubSpot or CRM for lead analysis
10. Final Word: Don’t Just Spend— Strategize! Ask yourself: Who am I targeting? What stage of funnel are they in? Am I capturing demand—or creating it? At EXPAMBIT, we turn ad budgets into results. Let's plan your next campaign: https://www.expambit.com/google-ads