GTM - By “The Tracking Yoda” - How To Become A Pro

Join PPC Manager, Tiffany Shears, as she explores the basics of GTM and how to set-up crucial tracking that's key to monitoring the success and performance of your campaigns. Interested in finding out more? Get in touch with Tiffany on Twitter - @tiffanyjshears

Transcript

1. GTM - By “The Tracking Yoda” - How To Become A Pro.
2. About Me. // 4 Years of Experience // Agency Side // Tracking and eCommerce Specialist // Star Wars Fan How To Become A GTM Pro 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
3. //How GTM Works. How To Become A GTM Pro How GTM Works 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
4. //GTM works as a translator between the website code and the platforms. How To Become A GTM Pro @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital How GTM Works
5. Data Layer. How GTM Works How To Become A GTM Pro 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
6. Main Ways To Track. // Thank You Page // Event // Element Visibility How GTM Works How To Become A GTM Pro 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
7. //Event Is Best. How To Become A GTM Pro How GTM Works 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
8. How To Become A GTM Pro How GTM Works @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital Do they have a form submission or custom event raised? Raise form submission or custom event tracking YES NO Do they have a thank you page Raise the conversion for thank you page YES NO Do they have a thank you message with a CSS selector Raise element visibility YES
9. //GTM preview mode gives you all the information you need to raise any type of tracking! How To Become A GTM Pro How GTM Works @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
10. How To Become A GTM Pro How GTM Works @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
11. Variables section translates Data Layer How To Become A GTM Pro How GTM Works @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
12. Events // Under new trigger, you have a wide range of events to choose from. How To Become A GTM Pro How GTM Works @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
13. //Don’t Over Complicate It. How To Become A GTM Pro Don't Over Complicate It 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
14. //You can use variables to differentiate between different types of tracking. How To Become A GTM Pro Don't Over Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
15. How To Become A GTM Pro Don't Over Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
16. Variables Are The Same How To Become A GTM Pro Don't Over Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
17. How To Become A GTM Pro Don't Over Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
18. OR How To Become A GTM Pro Don't Over Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
19. What About When Clients Want To Separate Tracking? How To Become A GTM Pro Don't Over Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
20. DataLayer Variable How To Become A GTM Pro Don't Over Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
21. How To Become A GTM Pro Don't Over Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
22. // Once you raise the Enquiry type as a Data Layer variable, this can be pulled through to your event. How To Become A GTM Pro Don't Over Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
23. What About Google’s Auto Events? How To Become A GTM Pro Don't Over Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
24. All Elements How To Become A GTM Pro Don't Over Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
25. Just Links How To Become A GTM Pro Don't Over Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
26. Naming’s Are Eveything! Event name gtm.linkClick Event name gtm.click Event name click How To Become A GTM Pro Don't Over Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
27. How To Become A GTM Pro Don't Over Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
28. //eCommerce Is Very Different. How To Become A GTM Pro eCommerce Is Very Different 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
29. How To Become A GTM Pro eCommerce Is Very Different @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
30. Raise Custom Event as purchase How To Become A GTM Pro eCommerce Is Very Different @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
31. How To Become A GTM Pro eCommerce Is Very Different @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital Automatically pull the data from the DataLayer
32. //GA DataLayer does not translate into GA4 or Google Ads eCommerce Tracking. How To Become A GTM Pro GA Data Layer 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
33. How To Become A GTM Pro GA Data Layer @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
34. How To Become A GTM Pro GA Data Layer @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
35. Simohava’s Solution How To Become A GTM Pro GA Data Layer @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
36. //What about Google Ads Ecommerce tracking? How To Become A GTM Pro Google Ads eCommerce Tracking 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
37. The code that will go on the check out page will feed the information from the value and transaction ID to this tag: <!-- Event snippet for Example conversion page --> <script> gtag(‘event’, ‘conversion’, {‘send_to’: ‘10793594270/ wyVTCKSwl44DEJ7b5Joo’, ‘value’: 1.0, (This value needs to be a dynamic script code to pull value from a website like in transaction ID) ‘currency’: ‘GBP’, ‘transaction_id’: ‘<%= orderId %>’, ((This value needs to be a dynamic script code to pull value from the website like in Value) }); </script> // To set up Google Ads Ecommerce tracking you do need another code in your website. How To Become A GTM Pro Google Ads eCommerce Tracking @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
38. How To Become A GTM Pro Google Ads eCommerce Tracking @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
39. How To Become A GTM Pro Google Ads eCommerce Tracking @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
40. How To Become A GTM Pro Google Ads eCommerce Tracking @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
41. //The GA Data Does Translate For Facebook How To Become A GTM Pro The GA Data Does Translate For Facebook 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
42. // The best way I raise Facebook tracking is by raising a custom event and naming it purchase How To Become A GTM Pro The GA Data Does Translate For Facebook @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
43. //Triggers often work across different platforms. How To Become A GTM Pro The GA Data Does Translate For Facebook @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
44. //Once You Know How To Do Tracking For One Platform You Can Use That Knowledge For Other Platforms. Tracking Platform Knowledge How To Become A GTM Pro 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
45. //Key Takeaways How To Become A GTM Pro Key Takeaways 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
46. 1. Figure out the best way to track – use the flow chart Key Takeaways. How To Become A GTM Pro Key Takeaways @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
47. 1. Figure out the best way to track – use the flow chart 2. Make sure your Data Layer as all the correct information Key Takeaways. How To Become A GTM Pro Key Takeaways @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
48. 1. Figure out the best way to track – use the flow chart 2. Make sure your Data Layer as all the correct information 3. Make sure your event names are accurate Key Takeaways. How To Become A GTM Pro Key Takeaways @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
49. 1. Figure out the best way to track – use the flow chart 2. Make sure your Data Layer as all the correct information 3. Make sure your event names are accurate 4. Review your Data Layer to make sure the information is correct Key Takeaways. How To Become A GTM Pro Key Takeaways @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
50. 1. Figure out the best way to track – use the flow chart 2. Make sure your Data Layer as all the correct information 3. Make sure your event names are accurate 4. Review your Data Layer to make sure the information is correct 5. Once you understand how it all fits together you can raise any tracking for all platforms Key Takeaways. How To Become A GTM Pro Key Takeaways @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
51. Let’s Discuss Next Steps. We are trusted by leading brands worldwide. Are you ready to join them? Tiffany Shears Absolute Digital Media @tiffanyjshears @ppcliveuk Whilst Others Talk, We Act. absolute.digital 0800 088 6000 hello@absolute.digital //London Office 35 New Broad Street London EC2M 1NH //New York Office 140 Broadway 46th Floor New York NY 10005 How To Become A GTM Pro 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
52. Whilst Others Talk, We Act.