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GTM - By “The Tracking Yoda” - How To Become A Pro

GTM - By “The Tracking Yoda” - How To Become A Pro

Join PPC Manager, Tiffany Shears, as she explores the basics of GTM and how to set-up crucial tracking that's key to monitoring the success and performance of your campaigns. Interested in finding out more? Get in touch with Tiffany on Twitter - @tiffanyjshears

Absolute Digital Media

February 06, 2023
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  1. About Me. // 4 Years of Experience // Agency Side

    // Tracking and eCommerce Specialist // Star Wars Fan How To Become A GTM Pro 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
  2. //How GTM Works. How To Become A GTM Pro How

    GTM Works 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
  3. //GTM works as a translator between the website code and

    the platforms. How To Become A GTM Pro @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital How GTM Works
  4. Data Layer. How GTM Works How To Become A GTM

    Pro 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
  5. Main Ways To Track. // Thank You Page // Event

    // Element Visibility How GTM Works How To Become A GTM Pro 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
  6. //Event Is Best. How To Become A GTM Pro How

    GTM Works 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
  7. How To Become A GTM Pro How GTM Works @ppcliveuk

    0800 088 6000 | absolute.digital | hello@absolute.digital Do they have a form submission or custom event raised? Raise form submission or custom event tracking YES NO Do they have a thank you page Raise the conversion for thank you page YES NO Do they have a thank you message with a CSS selector Raise element visibility YES
  8. //GTM preview mode gives you all the information you need

    to raise any type of tracking! How To Become A GTM Pro How GTM Works @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  9. How To Become A GTM Pro How GTM Works @ppcliveuk

    0800 088 6000 | absolute.digital | hello@absolute.digital
  10. Variables section translates Data Layer How To Become A GTM

    Pro How GTM Works @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  11. Events // Under new trigger, you have a wide range

    of events to choose from. How To Become A GTM Pro How GTM Works @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  12. //Don’t Over Complicate It. How To Become A GTM Pro

    Don't Over Complicate It 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
  13. //You can use variables to differentiate between different types of

    tracking. How To Become A GTM Pro Don't Over Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  14. How To Become A GTM Pro Don't Over Complicate It

    @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  15. Variables Are The Same How To Become A GTM Pro

    Don't Over Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  16. How To Become A GTM Pro Don't Over Complicate It

    @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  17. OR How To Become A GTM Pro Don't Over Complicate

    It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  18. What About When Clients Want To Separate Tracking? How To

    Become A GTM Pro Don't Over Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  19. DataLayer Variable How To Become A GTM Pro Don't Over

    Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  20. How To Become A GTM Pro Don't Over Complicate It

    @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  21. // Once you raise the Enquiry type as a Data

    Layer variable, this can be pulled through to your event. How To Become A GTM Pro Don't Over Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  22. What About Google’s Auto Events? How To Become A GTM

    Pro Don't Over Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  23. All Elements How To Become A GTM Pro Don't Over

    Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  24. Just Links How To Become A GTM Pro Don't Over

    Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  25. Naming’s Are Eveything! Event name gtm.linkClick Event name gtm.click Event

    name click How To Become A GTM Pro Don't Over Complicate It @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  26. How To Become A GTM Pro Don't Over Complicate It

    @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  27. //eCommerce Is Very Different. How To Become A GTM Pro

    eCommerce Is Very Different 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
  28. How To Become A GTM Pro eCommerce Is Very Different

    @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  29. Raise Custom Event as purchase How To Become A GTM

    Pro eCommerce Is Very Different @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  30. How To Become A GTM Pro eCommerce Is Very Different

    @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital Automatically pull the data from the DataLayer
  31. //GA DataLayer does not translate into GA4 or Google Ads

    eCommerce Tracking. How To Become A GTM Pro GA Data Layer 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
  32. How To Become A GTM Pro GA Data Layer @ppcliveuk

    0800 088 6000 | absolute.digital | hello@absolute.digital
  33. How To Become A GTM Pro GA Data Layer @ppcliveuk

    0800 088 6000 | absolute.digital | hello@absolute.digital
  34. Simohava’s Solution How To Become A GTM Pro GA Data

    Layer @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  35. //What about Google Ads Ecommerce tracking? How To Become A

    GTM Pro Google Ads eCommerce Tracking 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
  36. The code that will go on the check out page

    will feed the information from the value and transaction ID to this tag: <!-- Event snippet for Example conversion page --> <script> gtag(‘event’, ‘conversion’, {‘send_to’: ‘10793594270/ wyVTCKSwl44DEJ7b5Joo’, ‘value’: 1.0, (This value needs to be a dynamic script code to pull value from a website like in transaction ID) ‘currency’: ‘GBP’, ‘transaction_id’: ‘<%= orderId %>’, ((This value needs to be a dynamic script code to pull value from the website like in Value) }); </script> // To set up Google Ads Ecommerce tracking you do need another code in your website. How To Become A GTM Pro Google Ads eCommerce Tracking @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  37. How To Become A GTM Pro Google Ads eCommerce Tracking

    @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  38. How To Become A GTM Pro Google Ads eCommerce Tracking

    @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  39. How To Become A GTM Pro Google Ads eCommerce Tracking

    @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  40. //The GA Data Does Translate For Facebook How To Become

    A GTM Pro The GA Data Does Translate For Facebook 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
  41. // The best way I raise Facebook tracking is by

    raising a custom event and naming it purchase How To Become A GTM Pro The GA Data Does Translate For Facebook @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  42. //Triggers often work across different platforms. How To Become A

    GTM Pro The GA Data Does Translate For Facebook @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  43. //Once You Know How To Do Tracking For One Platform

    You Can Use That Knowledge For Other Platforms. Tracking Platform Knowledge How To Become A GTM Pro 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
  44. //Key Takeaways How To Become A GTM Pro Key Takeaways

    0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk
  45. 1. Figure out the best way to track – use

    the flow chart Key Takeaways. How To Become A GTM Pro Key Takeaways @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  46. 1. Figure out the best way to track – use

    the flow chart 2. Make sure your Data Layer as all the correct information Key Takeaways. How To Become A GTM Pro Key Takeaways @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  47. 1. Figure out the best way to track – use

    the flow chart 2. Make sure your Data Layer as all the correct information 3. Make sure your event names are accurate Key Takeaways. How To Become A GTM Pro Key Takeaways @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  48. 1. Figure out the best way to track – use

    the flow chart 2. Make sure your Data Layer as all the correct information 3. Make sure your event names are accurate 4. Review your Data Layer to make sure the information is correct Key Takeaways. How To Become A GTM Pro Key Takeaways @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  49. 1. Figure out the best way to track – use

    the flow chart 2. Make sure your Data Layer as all the correct information 3. Make sure your event names are accurate 4. Review your Data Layer to make sure the information is correct 5. Once you understand how it all fits together you can raise any tracking for all platforms Key Takeaways. How To Become A GTM Pro Key Takeaways @ppcliveuk 0800 088 6000 | absolute.digital | hello@absolute.digital
  50. Let’s Discuss Next Steps. We are trusted by leading brands

    worldwide. Are you ready to join them? Tiffany Shears Absolute Digital Media @tiffanyjshears @ppcliveuk Whilst Others Talk, We Act. absolute.digital 0800 088 6000 hello@absolute.digital //London Office 35 New Broad Street London EC2M 1NH //New York Office 140 Broadway 46th Floor New York NY 10005 How To Become A GTM Pro 0800 088 6000 | absolute.digital | hello@absolute.digital @ppcliveuk