As GA4 continues to be rolled out, the digital marketing world is busy preparing for it. Though currently in Beta, the real questions on people’s lips are whether GA4 is ready for full use, exactly how we go about making the most of its features and what the main differences are between GA3 and GA4 so we can appropriately prepare for it. Learn more about what to expect and how you can get ready for its launch with PPC Manager, Tiffany Shears.