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ICPI Logo Rebranding

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March 15, 2018
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ICPI Logo Rebranding

Mar 15, 2018

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Aaron

March 15, 2018
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Transcript

  1. rebranding icpi logo march 2018 the 504 gcb

  2. original logo introduced 2016

  3. All good things must come to an end.

  4. companies try to refresh their image frequently

  5. out dated

  6. basic font that looks like its from 1990

  7. meaningless text: “Powered by ICPI:”

  8. black font color is too harsh

  9. we like this

  10. new starting point

  11. this blue is too bold/harsh

  12. saturate blue shade

  13. spice it up

  14. add the ribbon back

  15. how to handle our name?

  16. follow the lead of other organizations

  17. follow the lead of other organizations just abbr

  18. just abbr follow the lead of other organizations sans serif

  19. just abbr sans serif follow the lead of other organizations

    lower case

  20. icpi

  21. borrow a hex from r and icpi organization presentation

  22. icpi

  23. icpi data stream coordination hiv/tb diagnosis above sdp treatment prevention

    see sources slide for attribution

  24. special thanks to • members of the div • gina

    sarfaty usaid/icpi • jordan butz u.penn | penndesign • kathleen hanley u.penn | penndesign

  25. icons sourced from the noun project and icon8 • vitor

    fernandes • dinosoft labs • pal gautam • icon 54 • five by five

  26. rebranding icpi logo march 2018 the 504 gcb

  27. additional references

  28. icpi icpi icpi interagency collaborative for program improvement icpi interagency

    collaborative for program improvement 1 3 2 4

  29. strong juxtaposition

  30. rebranding icpi logo march 2018 the 504 gcb