ICPI Logo Rebranding

Transcript

1. rebranding icpi logo march 2018 the 504 gcb
2. original logo introduced 2016
3. All good things must come to an end.
4. companies try to refresh their image frequently
5. out dated
6. basic font that looks like its from 1990
7. meaningless text: “Powered by ICPI:”
8. black font color is too harsh
9. we like this
10. new starting point
11. this blue is too bold/harsh
12. saturate blue shade
13. spice it up
14. add the ribbon back
15. how to handle our name?
16. follow the lead of other organizations
17. follow the lead of other organizations just abbr
18. just abbr follow the lead of other organizations sans serif
19. just abbr sans serif follow the lead of other organizations lower case
20. icpi
21. borrow a hex from r and icpi organization presentation
22. icpi
23. icpi data stream coordination hiv/tb diagnosis above sdp treatment prevention see sources slide for attribution
24. special thanks to • members of the div • gina sarfaty usaid/icpi • jordan butz u.penn | penndesign • kathleen hanley u.penn | penndesign
25. icons sourced from the noun project and icon8 • vitor fernandes • dinosoft labs • pal gautam • icon 54 • five by five
26. rebranding icpi logo march 2018 the 504 gcb
27. additional references
28. icpi icpi icpi interagency collaborative for program improvement icpi interagency collaborative for program improvement 1 3 2 4
29. strong juxtaposition
30. rebranding icpi logo march 2018 the 504 gcb