Hybrid Designer ?

The term digital design and web designer are becoming obsolete, the emerging role of the designer is to create connected experiences that transcend media. Shifts in teaching away from the terms digital and web will allow us to focus on pedagogy that focuses on creating compelling communication. Adam Procter's talk proposes that the Hybrid Designer has the potential to free us from assumptions related to media outputs and help us examine the real potential of digital platforms and their interface with other more traditional communication channels.

Note : I am not talking about a designer/developer. I am not talking about the person that is between Spock and Kirk (rare) This Designer is a person that is able to remove tech or output from consideration but through testing, ideation will decide the most appropriate method for communication.

Transcript

1. 0_0 0_0 @adamprocter/ Winchester School of Art/ University of Southampton 1
2. 1_0 Hybrid Designer ? 1_0 @adamprocter/ Winchester School of Art/ University of Southampton 2
3. The Web is probably the most exciting platform for communication design on the planet. — anyone that understands the web 3
4. The challenge now is to create compelling communication in a world where anyone can design — Russell Holmes2 2 Yates, D. & Price, J., 2015. Communication Design, Fairchild Books AVA. 4
5. I feel like responsive design has sucked the soul out of website design. Everything is boxes and grids. Where has all the creativity gone? — Noah Stokes3 3 http://www.creativebloq.com/web-design/why-web-design-losing-its-soul-51514950 5
6. Why have today's [web] designers stopped dreaming? — Elliot Jay Stocks4 4 http://www.creativebloq.com/computer-arts/stopped-dreaming-41411268 6
7. To take full advantage of new technologies, and craft every user's experience so that it's appropriate to the capabilities of the [viewport] they're using. That will likely mean that designs will look different — sometimes very different — across [viewports]. — Andrew Clarke5 5 Clarke, A., 2010. Hardboiled Web Design, 7
8. Technology makes it happen. Design makes it relevant. — John Maeda6 6 https://twitter.com/archinect/status/534758556633812992/photo/1 8
9. Technology changes quickly, peoples minds change slowly. — Bret Victor7 7 https://youtu.be/8pTEmbeENF4 9
10. 2_0 Quick Aside - Art Direction 2_0 @adamprocter/ Winchester School of Art/ University of Southampton 10
11. Seventeen coats of bullshit" with Dan Mall and Jeffrey Zeldman — Unfinished.bz podcast8 8 http://www.unfinished.bz/105 11
12. Without art direction, we’re left with dry, sterile experiences that are easily forgotten. — Dan Mall9 9 http://alistapart.com/article/art-direction-and-design 12
13. 3_0 Everything is Digital 3_0 @adamprocter/ Winchester School of Art/ University of Southampton 13
14. Communications tools don't get socially interesting until they get technologically boring. — Clay Shirky10 10 Shirky C, 2009. Here Comes Everybody, Penguin UK. 14
15. His ideas were bold and magnificent. They could suck the air from the room. — Jony Ive11 11 http://www.theguardian.com/technology/2014/mar/17/jony-ive-apple-chief-of-design 15
16. Good Design Makes a Product Useful — Dieter Rams 12 12 https://www.vitsoe.com/gb/about/good-design 16
17. 4_0 The Hybrid Designer 4_0 @adamprocter 17
18. —Innovative ways to communicate —Design solutions for problems —Team work (developers/clients/users/ technologies) —Hybrid Team Methodologies - Lean UX —Dealing with Data / Content (Big data) —Content Strategy / Information Architecture —Context awareness —Involve the user (User Testing) —UX Principles (Don Norman) 18
19. —Prototyping (paper) —Prototyping (Marvel/Pop) —Wireframe Coding (html/css) —Apply meaning to content using Digital Platforms (HTML) —Apply hierarchy to content using Digital Concepts (HTML) —Application of style (art direction/ Design atmosphere) —Front End Coding (Style/ CSS) —UI Considerations (Application of Animation/ User flow) —Iteration (Feedback Loops) —Future focus (technology to connect people to services / resolve problem) 19
20. 5_0 A Way forward ? 5_0 @adamprocter 20
21. Inputs Packs of content that outline a problem and provide some core content / contents drivers. 21
22. Learning team work/ innovate/ design solutions/ involve the user/ ideation/ feedback/ future friendly/ 22
23. Outcomes posters/ books/ zines/ apps/ code/ art/ data design/ events/ 23
24. 6_0 Thanks 6_0 @adamprocter/ Winchester School of Art/ University of Southampton 24