signed up to date >485 We have traction We have a team, a market, and a product is like Salesforce.com…for Finance We are raising funds $500k channel partners looking to deploy with their clients full time team members addressable market minimum viable product launch 4 $4.0 Billion Sept. 2010
UX & Visual Design • Vice President at AlixPartners • Head of BI at Concentra • Manager at A.T. Kearney • Lead Engineer at Diversion Media • Director of Technology at Rhizome • Founder of Gotham Ruby Conference and NYC.rb • UX & Visual Design at Hot Potato • UX & Visual Design at Knowmore • Illustration and UX at Vimeo Graham Siener VP of Customer Dev. • COO at Cape Systems • Dir. of Tech. at The Island School • Director of Special Projects at Cape Eleuthera Institute • Sr. Consultant at Arcadia Solutions
[app in the cloud] concepts and bringing them to millions of small businesses... These businesses have a wealth of data sitting latent on their desktops, and Profitably is poised to unlock that value for these businesses.“ Matt Marshall Editor and CEO VentureBeat Traction Initial traction has been fantastic. (The press loves Profitably!) >175 small businesses signed up to date >485 channel partners (CPAs, accountants, bookeepers...) have expressed an interest in deploying with their clients
Intuit, the makers of QuickBooks Alex Chriss Director / Business Leader Intuit Partner Platform The Profitably team is firing on all cylinders right now. They understand the pain points, but they also know to prioritize user experience and great design. “ Of ~6M businesses in the US, 4M use QuickBooks as their accounting software.
partnership Live product shipped 485 businesses signed up Revenue streams initiated Seed round teed up Z Feb 2011 Seed Round Z Series A ~Q1 2012 With seed funding: o Product/market fit o Customer acq. channel data o 1,000 paying customers o $750k run-rate annual revenue o Validate CAC vs. LTV o Series A teed up $325k raised to date $500k seed investment sought
$500k target ($750k ideal) • $25k Minimum Participation • $3.0 MM Pre-Money Valuation • Option Pool of 7% out of Pre-Money • Pro Rata Rights for Investors • Founder Vesting (4 years) • Standard NVCA terms • Target close date: February 22
impossible for businesses like mine to quantify customer acquisition costs, since our prospects often have multiple touch points during the sales cycle, both online and offline. This is the absolute top priority for my business, and Profitably is all over it. Customer Testimonial
Est. Customer Annual Value $750-950 Est. Customer Lifetime Value $2.5k-4.5k Tiered monthly subscription model Freemium subscription model Affiliate revenue from strategic partners Free “satellite” product (business diagnostic) Current Future