consultants • Deep engagement Trusted Advisors Inbound/Organic • High volume, low cost • Long-term focus Our “Trusted Advisor” channel is performing best, driving deepest engagement at scale. Intuit App Center • Low volume, low cost • Short-term focus Paid Search • High volume, high cost • Currently being tested Direct Sales • High volume, high cost • Currently being tested 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Lead Sign-up Engaged Organic Search Paid Search Intuit CPA Direct 11,140 288 22