ADDC 2019 - Ana Oarga & Raz Burciu - Run Design Sprints and Become a Product Hero

Design Sprints are so hot right now! And for a good reason.

If you don't know what the Design Sprint is, here's a quick intro: it's a framework that allows you to decide on a problem, generate solutions, prototype and test ideas in just 4 days.

WHAT?!? Crazy, right?

The Google-born methodology is a game changer for people working in the world of digital products. Designers, project managers, product practitioners and everyone in between love the Design Sprint, because it aligns teams, help bypass all the irrelevant meetings and gets you to your results super fast.

In our day to day projects, we might feel we're not getting close to our goals. Like you're in a dark room trying to shoot a dart at a bullseye you can't see. Pretty tricky. Well, the Design Sprint is like a flashlight that helps you find the right direction.

In this session we'll learn the why, how and what of Design Sprints. It's basically a crash course on how to get started with the methodology and become a product hero!

You will get an overview of the Design Sprint, and ways to incorporate the methodology in your daily activities. Anyone at any level can leverage Design Sprints to their project benefit.

You will learn:
- What the Design Sprint is and when to use it
- Why it exists and how it compares with other methodologies
- What's the ROI for running a Design Sprint
- How it the Design Sprint structured
- How to get buy-in from stakeholders to run a Design Sprints
- What happens before, during and after a Design Sprint

Recordings & more: https://addconf.com/

Transcript

1. Run Design Sprints and Become a Product Hero
2. @justmadco 2 Let’s not be strangers Ana Product Strategist Raz Product Designer
3. 3 We’re in the business of bringing ideas to life
4. 4 “I have an idea…” “I want to build this thing…” “I want to solve this problem”
5. 5 Research & Understand Concept Implement
6. 6 Idea Launch ?
7. 7 Idea Launch
8. 8 Idea Launch
9. 9 Idea Launch
10. 10 Idea Launch
11. 11 Idea Launch Now, let’s sell it!
12. 12 Idea Launch Now, let’s sell it!
13. 13 Idea Launch Now, let’s sell it! Doesn’t bring value
14. 14 Idea Launch
15. 15 Idea Launch
16. 16 Idea Launch
17. 17 Idea Launch No clear vision
18. 18 Idea Launch
19. 19 Idea Launch
20. 20 Idea Launch
21. 21 Idea Launc
22. 22 Idea
23. 23 Idea
24. 24 Idea Takes too long….
25. 25 Idea Launch Idea Idea Idea Idea
26. 26 Idea Launch Idea Idea Idea Idea
27. 27 Idea Launch Idea Idea Idea Idea
28. 28 Idea Launch Idea Idea Idea Idea Lack of focus
29. 29 No early validation Reckless spending, no focus Unconfident decisions Focus on output, not outcome
30. 30 Our job is to solve problems USER NEEDS BUSINESS GOALS
31. 31 Our job is to solve problems USER NEEDS BUSINESS GOALS Do it in a smart & efficient way.
32. 32 Idea Launch
33. 33 Idea Validate ? Launch
34. 34 Idea Validate ? Build confidently Launch
35. 35 Idea Validated solution 4 days
36. 36 How to do this? Ana Design Sprints
37. 37 The Design Sprint is a 4-day process for rapidly solving big challenges, creating new products, or improving existing ones. It compresses potentially months of work into a few days.
38. 38 Wait. What?
39. 39 Start with a challenge or idea !
40. 40 !
41. 41 ! Solution Solution Solution Solution Solution Solution Solution Solution Solution
42. 42 Solution Test Prototype
43. 43 Monday Tuesday The Sprint Anatomy Wednesday Thursday
44. 44 Typical “Work” Day
45. 45 The Sprint Day
46. 46 Updated!
47. 47 How you doin? But how?
48. 48 Core Principle Product Design Hack no24 Getting started > Being 100% right
49. 49 Core Principle Product Design Hack no24 Tangible results > Endless discussion
50. 50 Core Principle Product Design Hack no24 Learn in the real world > Desk research
51. 51 Core Principle Product Design Hack no24 Don’t rely on visual design skills
52. 52 Core Principle Product Design Hack no24 Together, Alone
53. Design Thinking Agile Design Sprints A way of working. A set of guidelines for how teams work. A clear process. A recipe to solve problems faster. It’s a methodology. A way of thinking about solving problems.
54. 54 Do we need a Design Sprint?
55. 55 High stake problem? Multiple people involved? Needs urgent attention?
56. 56 Run a Sprint when you want to Validate a new product or idea Improve or grow an existing one Get buy-in for an initiative fast Get alignment inside a team
57. 57 Who can use Design Sprints? Freelance UX & Product Designers Product Managers, Product Owners & Scrum Masters Early stage startups Enterprise companies, looking to innovate Consultants & agencies
58. 58 The Sprint Team Ideally 4-7 people
59. 59 Decider Tech Communication Facilitator Design Ideally 4-7 people The Sprint Team Sales/Customer Marketing
60. Guesswork From Informed decisions To
61. Misaligned teams From Clarity & focus To
62. Output From Outcomes To
63. Reckless building From Confident building To
64. 64 Example
65. 65 Build a fitness app that customizes your training programs to your needs. !
66. 66 ! Designer Product Manager CEO Engineer Marketing
68. 68 Click to see prototype
69. 69 Idea Validate Design Sprints Build confidently Launch
70. 70 Ideate & validate quick, then build Confirm a good direction before investing Get aligned on common business goals Rely on real data, not assumptions
71. 71 Just a few companies that use it
72. 72 Monday Tuesday The Sprint Anatomy Wednesday Thursday
73. 73 Confidential Meet the speakers Ana Oarga Founder & Product Strategist Raz Burciu Founder & Product Designer Through our consulting and design services we’ve helped dozens of companies from industries like education, fitness & wellness, fintech, e-betting, lifestyle and medical achieve product success.
74. 74 Thank you! www.justmad.co