Upgrade to Pro — share decks privately, control downloads, hide ads and more …

ADDC 2019 - Ana Oarga & Raz Burciu - Run Design Sprints and Become a Product Hero

ADDC 2019 - Ana Oarga & Raz Burciu - Run Design Sprints and Become a Product Hero

Design Sprints are so hot right now! And for a good reason.

If you don't know what the Design Sprint is, here's a quick intro: it's a framework that allows you to decide on a problem, generate solutions, prototype and test ideas in just 4 days.

WHAT?!? Crazy, right?

The Google-born methodology is a game changer for people working in the world of digital products. Designers, project managers, product practitioners and everyone in between love the Design Sprint, because it aligns teams, help bypass all the irrelevant meetings and gets you to your results super fast.

In our day to day projects, we might feel we're not getting close to our goals. Like you're in a dark room trying to shoot a dart at a bullseye you can't see. Pretty tricky. Well, the Design Sprint is like a flashlight that helps you find the right direction.

In this session we'll learn the why, how and what of Design Sprints. It's basically a crash course on how to get started with the methodology and become a product hero!

You will get an overview of the Design Sprint, and ways to incorporate the methodology in your daily activities. Anyone at any level can leverage Design Sprints to their project benefit.

You will learn:
- What the Design Sprint is and when to use it
- Why it exists and how it compares with other methodologies
- What's the ROI for running a Design Sprint
- How it the Design Sprint structured
- How to get buy-in from stakeholders to run a Design Sprints
- What happens before, during and after a Design Sprint

Recordings & more: https://addconf.com/

More Decks by ADDC - App Design & Development Conference

Other Decks in Technology

Transcript

  1. Run Design Sprints and Become a Product Hero

  2. @justmadco 2 Let’s not be strangers Ana Product Strategist Raz

    Product Designer
  3. 3 We’re in the business of bringing ideas to life

  4. 4 “I have an idea…” “I want to build this

    thing…” “I want to solve this problem”
  5. 5 Research & Understand Concept Implement

  6. 6 Idea Launch ?

  7. 7 Idea Launch

  8. 8 Idea Launch

  9. 9 Idea Launch

  10. 10 Idea Launch

  11. 11 Idea Launch Now, let’s sell it!

  12. 12 Idea Launch Now, let’s sell it!

  13. 13 Idea Launch Now, let’s sell it! Doesn’t bring value

  14. 14 Idea Launch

  15. 15 Idea Launch

  16. 16 Idea Launch

  17. 17 Idea Launch No clear vision

  18. 18 Idea Launch

  19. 19 Idea Launch

  20. 20 Idea Launch

  21. 21 Idea Launc

  22. 22 Idea

  23. 23 Idea

  24. 24 Idea Takes too long….

  25. 25 Idea Launch Idea Idea Idea Idea

  26. 26 Idea Launch Idea Idea Idea Idea

  27. 27 Idea Launch Idea Idea Idea Idea

  28. 28 Idea Launch Idea Idea Idea Idea Lack of focus

  29. 29 No early validation Reckless spending, no focus Unconfident decisions

    Focus on output, not outcome
  30. 30 Our job is to solve problems USER NEEDS BUSINESS

    GOALS
  31. 31 Our job is to solve problems USER NEEDS BUSINESS

    GOALS Do it in a smart & efficient way.
  32. 32 Idea Launch

  33. 33 Idea Validate ? Launch

  34. 34 Idea Validate ? Build confidently Launch

  35. 35 Idea Validated solution 4 days

  36. 36 How to do this? Ana Design Sprints

  37. 37 The Design Sprint is a 4-day process for rapidly

    solving big challenges, creating new products, or improving existing ones. It compresses potentially months of work into a few days.
  38. 38 Wait. What?

  39. 39 Start with a challenge or idea !

  40. 40 !

  41. 41 ! Solution Solution Solution Solution Solution Solution Solution Solution

    Solution
  42. 42 Solution Test Prototype

  43. 43 Monday Tuesday The Sprint Anatomy Wednesday Thursday

  44. 44 Typical “Work” Day

  45. 45 The Sprint Day

  46. 46 Updated!

  47. 47 How you doin? But how?

  48. 48 Core Principle Product Design Hack no24 Getting started >

    Being 100% right
  49. 49 Core Principle Product Design Hack no24 Tangible results >

    Endless discussion
  50. 50 Core Principle Product Design Hack no24 Learn in the

    real world > Desk research
  51. 51 Core Principle Product Design Hack no24 Don’t rely on

    visual design skills
  52. 52 Core Principle Product Design Hack no24 Together, Alone

  53. Design Thinking Agile Design Sprints A way of working. A

    set of guidelines for how teams work. A clear process. A recipe to solve problems faster. It’s a methodology. A way of thinking about solving problems.
  54. 54 Do we need a Design Sprint?

  55. 55 High stake problem? Multiple people involved? Needs urgent attention?

  56. 56 Run a Sprint when you want to Validate a

    new product or idea Improve or grow an existing one Get buy-in for an initiative fast Get alignment inside a team
  57. 57 Who can use Design Sprints? Freelance UX & Product

    Designers Product Managers, Product Owners & Scrum Masters Early stage startups Enterprise companies, looking to innovate Consultants & agencies
  58. 58 The Sprint Team Ideally 4-7 people

  59. 59 Decider Tech Communication Facilitator Design Ideally 4-7 people The

    Sprint Team Sales/Customer Marketing
  60. Guesswork From Informed decisions To

  61. Misaligned teams From Clarity & focus To

  62. Output From Outcomes To

  63. Reckless building From Confident building To

  64. 64 Example

  65. 65 Build a fitness app that customizes your training programs

    to your needs. !
  66. 66 ! Designer Product Manager CEO Engineer Marketing

  67. 67

  68. 68 Click to see prototype

  69. 69 Idea Validate Design Sprints Build confidently Launch

  70. 70 Ideate & validate quick, then build Confirm a good

    direction before investing Get aligned on common business goals Rely on real data, not assumptions
  71. 71 Just a few companies that use it

  72. 72 Monday Tuesday The Sprint Anatomy Wednesday Thursday

  73. 73 Confidential Meet the speakers Ana Oarga Founder & Product

    Strategist Raz Burciu Founder & Product Designer Through our consulting and design services we’ve helped dozens of companies from industries like education, fitness & wellness, fintech, e-betting, lifestyle and medical achieve product success.
  74. 74 Thank you! www.justmad.co