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ADDC 2019 - Ana Oarga & Raz Burciu - Run Design Sprints and Become a Product Hero

ADDC 2019 - Ana Oarga & Raz Burciu - Run Design Sprints and Become a Product Hero

Design Sprints are so hot right now! And for a good reason.

If you don't know what the Design Sprint is, here's a quick intro: it's a framework that allows you to decide on a problem, generate solutions, prototype and test ideas in just 4 days.

WHAT?!? Crazy, right?

The Google-born methodology is a game changer for people working in the world of digital products. Designers, project managers, product practitioners and everyone in between love the Design Sprint, because it aligns teams, help bypass all the irrelevant meetings and gets you to your results super fast.

In our day to day projects, we might feel we're not getting close to our goals. Like you're in a dark room trying to shoot a dart at a bullseye you can't see. Pretty tricky. Well, the Design Sprint is like a flashlight that helps you find the right direction.

In this session we'll learn the why, how and what of Design Sprints. It's basically a crash course on how to get started with the methodology and become a product hero!

You will get an overview of the Design Sprint, and ways to incorporate the methodology in your daily activities. Anyone at any level can leverage Design Sprints to their project benefit.

You will learn:
- What the Design Sprint is and when to use it
- Why it exists and how it compares with other methodologies
- What's the ROI for running a Design Sprint
- How it the Design Sprint structured
- How to get buy-in from stakeholders to run a Design Sprints
- What happens before, during and after a Design Sprint

Recordings & more: https://addconf.com/

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Transcript

  1. Run Design Sprints and
    Become a Product Hero

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  2. @justmadco
    2
    Let’s not be strangers
    Ana
    Product Strategist
    Raz
    Product Designer

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  3. 3
    We’re in the business of
    bringing ideas to life

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  4. 4
    “I have an
    idea…”
    “I want to build
    this thing…”
    “I want to solve this
    problem”

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  5. 5
    Research &
    Understand
    Concept Implement

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  6. 6
    Idea Launch
    ?

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  7. 7
    Idea Launch

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  8. 8
    Idea Launch

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  9. 9
    Idea Launch

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  10. 10
    Idea Launch

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  11. 11
    Idea Launch
    Now, let’s sell it!

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  12. 12
    Idea Launch
    Now, let’s sell it!

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  13. 13
    Idea Launch
    Now, let’s sell it!

    Doesn’t bring value

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  14. 14
    Idea Launch

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  15. 15
    Idea Launch

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  16. 16
    Idea Launch

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  17. 17
    Idea Launch

    No clear vision

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  18. 18
    Idea Launch

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  19. 19
    Idea Launch

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  20. 20
    Idea Launch

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  21. 21
    Idea Launc

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  22. 22
    Idea

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  23. 23
    Idea

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  24. 24
    Idea

    Takes too long….

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  25. 25
    Idea Launch
    Idea
    Idea
    Idea
    Idea

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  26. 26
    Idea Launch
    Idea
    Idea
    Idea
    Idea

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  27. 27
    Idea Launch
    Idea
    Idea
    Idea
    Idea

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  28. 28
    Idea Launch
    Idea
    Idea
    Idea
    Idea

    Lack of focus

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  29. 29
    No early validation
    Reckless spending, no focus
    Unconfident decisions
    Focus on output, not outcome

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  30. 30
    Our job is to
    solve problems
    USER NEEDS BUSINESS GOALS

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  31. 31
    Our job is to
    solve problems
    USER NEEDS BUSINESS GOALS
    Do it in a smart & efficient way.

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  32. 32
    Idea Launch

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  33. 33
    Idea Validate
    ?
    Launch

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  34. 34
    Idea Validate
    ? Build confidently
    Launch

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  35. 35
    Idea
    Validated solution
    4 days

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  36. 36
    How to do this?
    Ana
    Design Sprints

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  37. 37
    The Design Sprint is a 4-day process for rapidly
    solving big challenges, creating new products,
    or improving existing ones. It compresses
    potentially months of work into a few days.

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  38. 38
    Wait. What?

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  39. 39
    Start with a challenge or idea
    !

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  40. 40
    !

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  41. 41
    !
    Solution
    Solution
    Solution
    Solution
    Solution
    Solution
    Solution
    Solution
    Solution

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  42. 42
    Solution
    Test
    Prototype

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  43. 43
    Monday Tuesday
    The Sprint Anatomy
    Wednesday Thursday

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  44. 44
    Typical “Work” Day

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  45. 45
    The Sprint Day

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  46. 46
    Updated!

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  47. 47
    How you doin?
    But how?

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  48. 48
    Core Principle
    Product Design Hack no24
    Getting started >
    Being 100% right

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  49. 49
    Core Principle
    Product Design Hack no24
    Tangible results >
    Endless discussion

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  50. 50
    Core Principle
    Product Design Hack no24
    Learn in the real world >
    Desk research

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  51. 51
    Core Principle
    Product Design Hack no24
    Don’t rely on visual
    design skills

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  52. 52
    Core Principle
    Product Design Hack no24
    Together,
    Alone

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  53. Design
    Thinking
    Agile
    Design
    Sprints
    A way of working. A
    set of guidelines for
    how teams work.
    A clear process. A
    recipe to solve
    problems faster.
    It’s a methodology. A
    way of thinking about
    solving problems.

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  54. 54
    Do we need a
    Design Sprint?

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  55. 55
    High stake
    problem?
    Multiple people
    involved?
    Needs urgent
    attention?

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  56. 56
    Run a Sprint when you want to
    Validate a new
    product or idea
    Improve or grow an
    existing one
    Get buy-in for an
    initiative fast
    Get alignment
    inside a team

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  57. 57
    Who can use Design Sprints?
    Freelance UX & Product Designers
    Product Managers, Product Owners & Scrum Masters
    Early stage startups
    Enterprise companies, looking to innovate
    Consultants & agencies

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  58. 58
    The Sprint Team
    Ideally 4-7 people

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  59. 59
    Decider Tech
    Communication
    Facilitator
    Design
    Ideally 4-7 people
    The Sprint Team
    Sales/Customer Marketing

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  60. Guesswork
    From
    Informed
    decisions
    To

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  61. Misaligned
    teams
    From
    Clarity &
    focus
    To

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  62. Output
    From
    Outcomes
    To

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  63. Reckless
    building
    From
    Confident
    building
    To

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  64. 64
    Example

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  65. 65
    Build a fitness app that
    customizes your training
    programs to your needs.
    !

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  66. 66
    !
    Designer
    Product
    Manager
    CEO
    Engineer
    Marketing

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  67. 67

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  68. 68
    Click to see
    prototype

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  69. 69
    Idea Validate
    Design Sprints Build confidently
    Launch

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  70. 70
    Ideate & validate quick, then build
    Confirm a good direction before investing
    Get aligned on common business goals
    Rely on real data, not assumptions

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  71. 71
    Just a few companies that use it

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  72. 72
    Monday Tuesday
    The Sprint Anatomy
    Wednesday Thursday

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  73. 73
    Confidential
    Meet the speakers
    Ana Oarga
    Founder & Product Strategist
    Raz Burciu
    Founder & Product Designer
    Through our consulting and design services we’ve helped dozens of
    companies from industries like education, fitness & wellness, fintech, e-betting,
    lifestyle and medical achieve product success.

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  74. 74
    Thank you!
    www.justmad.co

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