In agile software development, we often hear sayings “We don’t have time and money to invest in UX, let’s do it this way for now and fix it later.” It happens most of the time that people focus more on the solutions instead of the problems, resulted in making decisions solely based on assumptions. There’s also a lack of understanding of what users really need and what their real problems are. These challenges are shared by many UX practitioners out there and they may vary in different organizations depending on, at which UX maturity stage the organizations are. The talk will mainly show the audiences about common challenges at different UX maturity stages, to track at which stage they are, and provide them with applicable strategies to grow UX and make an impact in the organization.
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