Upgrade to Pro — share decks privately, control downloads, hide ads and more …

ADDC 2019 - Angela Guzman - Fearlessly Forward: My intuitive approach to Silicon Valley

ADDC 2019 - Angela Guzman - Fearlessly Forward: My intuitive approach to Silicon Valley

For the past decade, I've influenced the way we communicate, share, and interact with our environment by leading and co-creating with the design teams of Google, Airbnb, and Apple. Each company taught me key lessons; some obvious, others unexpected. Whether it was making Apple’s original emoji set, redesigning Airbnb’s hosting experience, or collaborating in the creation of the Google Assistant, each project provided amazing opportunities to learn and grow while also being fearless and forward-thinking. This talk focuses on my approach to design and the top takeaways from my time in Silicon Valley.

Recordings & more: https://addconf.com/

More Decks by ADDC - App Design & Development Conference

Other Decks in Technology

Transcript

  1. ANGELA GUZMÁN

    Entrepreneur and designer

    View Slide

  2. THANK YOU!

    ADDC

    View Slide

  3. View Slide

  4. View Slide

  5. FEARLESSLY FORWARD

    View Slide

  6. FEARLESSLY FORWARD

    My intuitive approach to Silicon Valley

    View Slide

  7. Founder & CEO of Tijiko
    UX design lead
    Design mentor
    Startup advisor
    Mini-writer on the side
    INTRO
    Mom

    View Slide

  8. View Slide

  9. misslittlepixie

    View Slide

  10. View Slide

  11. TO INSPIRE,
    EMPOWER
    + EDUCATE
    THROUGH A
    REL ATABLE
    STORY—
    MY
    STORY
    .

    View Slide

  12. THE ANSWER

    It is about what happened along the way

    View Slide

  13. View Slide

  14. View Slide

  15. View Slide

  16. View Slide

  17. x2

    View Slide

  18. View Slide

  19. 09
    10
    11

    View Slide

  20. Communicate

    View Slide

  21. Communicate
    Share

    View Slide

  22. Communicate
    Share
    Interact

    View Slide

  23. Leading +
    co-designing

    View Slide

  24. ading +
    designing

    View Slide

  25. ading +
    designing

    View Slide

  26. ading +
    designing

    View Slide

  27. View Slide


  28. Each company taught me key lessons —
    some obvious, others unexpected.

    View Slide

  29. This talk focuses on my approach to
    this industry and the top takeaways
    from my time in Silicon Valley.
    INTRO

    View Slide

  30. APPROACH

    Discovering solutions through fearless intuition

    View Slide

  31. APPROACH

    Creativity

    View Slide

  32. ¡Hola!
    Hello!
    SCHOOL
    SOLUTIONS VS. BLOCKS

    View Slide

  33. The
    interpreter
    SCHOOL
    EMPATHY VS. REJECTION

    View Slide

  34. APPROACH

    Matriarchy

    View Slide

  35. Youngest…
    COLLEGE
    FRIENDSHIP VS. AGE

    View Slide

  36. The girl…
    WORK
    EQUAL EXPECTATIONS VS. APPEARANCES

    View Slide

  37. Fearless
    college
    work
    school

    View Slide

  38. TAKEAWAYS

    Unlocking the skills to be forward-thinking

    View Slide

  39. View Slide

  40. View Slide

  41. View Slide

  42. businessinsider.com

    View Slide

  43. APPLE
    Quality, design, iteration, implementation,
    launching, story telling, software product,
    stakeholders, collaboration, relationships,
    time management, product, being a
    mentee, friendship, gut checking, and
    design at large scale, and humbleness.

    View Slide

  44. View Slide

  45. profile
    calendar messages

    View Slide

  46. View Slide

  47. AIRBNB
    Startup scene, marketing, team growth,
    research, user testing, branding,
    celebrating, the whole team, product
    management, company culture, pets in
    the office, off-sites, hustling, and platform
    parity.

    View Slide

  48. View Slide

  49. thenextweb.com

    View Slide

  50. store.google.com

    View Slide

  51. View Slide

  52. GOOGLE
    People, metrics, teams, iteration, remote
    work, managing, hiring, solo projects,
    team culture, mentoring, self-confidence,
    user testing, travel, balance, inspiring,
    and grassroots initiatives.

    View Slide

  53. Forward
    Airbnb
    Google
    Apple

    View Slide

  54. Fearless + Forward
    entrepreneur

    View Slide

  55. ENTREPRENEUR

    Knowing when it was the right time

    View Slide

  56. ikeegai.com

    View Slide

  57. A new way to
    connect people
    in a more natural
    and human way.
    STARTUP
    Tijiko

    View Slide

  58. TAKEAWAYS
    Company culture, product, story telling,
    balance, mentoring, startup scene, user
    testing, gut checking, the whole team,
    hustling, people, managing, design,
    humbleness, and collaboration.

    View Slide

  59. TAKEAWAYS + APPROACH
    Company culture, product, story telling,
    balance, mentoring, startup scene, user
    testing, gut checking, the whole team,
    hustling, people, managing, design,
    humbleness, and collaboration.
    + creative solutions, empathy, friendship,
    and equal expectations.

    View Slide

  60. View Slide

  61. .com

    View Slide

  62. View Slide

  63. View Slide

  64. “To change the way you think,
    change the way you see.”
    Harvard Business Review

    View Slide

  65. FEARLESSLY FORWARD

    View Slide

  66. View Slide

  67. ¡GRACIAS!

    misslittlepixie
    guzdesign.com

    View Slide