ADDC 2019 - Angela Guzman - Fearlessly Forward: My intuitive approach to Silicon Valley

For the past decade, I've influenced the way we communicate, share, and interact with our environment by leading and co-creating with the design teams of Google, Airbnb, and Apple. Each company taught me key lessons; some obvious, others unexpected. Whether it was making Apple’s original emoji set, redesigning Airbnb’s hosting experience, or collaborating in the creation of the Google Assistant, each project provided amazing opportunities to learn and grow while also being fearless and forward-thinking. This talk focuses on my approach to design and the top takeaways from my time in Silicon Valley.

Recordings & more: https://addconf.com/

Transcript

1. ANGELA GUZMÁN — Entrepreneur and designer
2. THANK YOU! — ADDC
5. FEARLESSLY FORWARD
6. FEARLESSLY FORWARD — My intuitive approach to Silicon Valley
7. Founder & CEO of Tijiko UX design lead Design mentor Startup advisor Mini-writer on the side INTRO Mom
9. misslittlepixie
11. TO INSPIRE, EMPOWER + EDUCATE THROUGH A REL ATABLE STORY— MY STORY .
12. THE ANSWER — It is about what happened along the way
17. x2
19. 09 10 11
20. Communicate
21. Communicate Share
22. Communicate Share Interact
23. Leading + co-designing
24. ading + designing
25. ading + designing
26. ading + designing
28. Each company taught me key lessons — some obvious, others unexpected.
29. This talk focuses on my approach to this industry and the top takeaways from my time in Silicon Valley. INTRO
30. APPROACH — Discovering solutions through fearless intuition
31. APPROACH — Creativity
32. ¡Hola! Hello! SCHOOL SOLUTIONS VS. BLOCKS
33. The interpreter SCHOOL EMPATHY VS. REJECTION
34. APPROACH — Matriarchy
35. Youngest… COLLEGE FRIENDSHIP VS. AGE
36. The girl… WORK EQUAL EXPECTATIONS VS. APPEARANCES
37. Fearless college work school
38. TAKEAWAYS — Unlocking the skills to be forward-thinking
42. businessinsider.com
43. APPLE Quality, design, iteration, implementation, launching, story telling, software product, stakeholders, collaboration, relationships, time management, product, being a mentee, friendship, gut checking, and design at large scale, and humbleness.
45. profile calendar messages
47. AIRBNB Startup scene, marketing, team growth, research, user testing, branding, celebrating, the whole team, product management, company culture, pets in the office, off-sites, hustling, and platform parity.
49. thenextweb.com
50. store.google.com
52. GOOGLE People, metrics, teams, iteration, remote work, managing, hiring, solo projects, team culture, mentoring, self-confidence, user testing, travel, balance, inspiring, and grassroots initiatives.
53. Forward Airbnb Google Apple
54. Fearless + Forward entrepreneur
55. ENTREPRENEUR — Knowing when it was the right time
56. ikeegai.com
57. A new way to connect people in a more natural and human way. STARTUP Tijiko
58. TAKEAWAYS Company culture, product, story telling, balance, mentoring, startup scene, user testing, gut checking, the whole team, hustling, people, managing, design, humbleness, and collaboration.
59. TAKEAWAYS + APPROACH Company culture, product, story telling, balance, mentoring, startup scene, user testing, gut checking, the whole team, hustling, people, managing, design, humbleness, and collaboration. + creative solutions, empathy, friendship, and equal expectations.
61. .com
64. “To change the way you think, change the way you see.” Harvard Business Review
65. FEARLESSLY FORWARD
67. ¡GRACIAS! — misslittlepixie guzdesign.com