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ADDC 2019 - Angela Guzman - Fearlessly Forward: My intuitive approach to Silicon Valley

ADDC 2019 - Angela Guzman - Fearlessly Forward: My intuitive approach to Silicon Valley

For the past decade, I've influenced the way we communicate, share, and interact with our environment by leading and co-creating with the design teams of Google, Airbnb, and Apple. Each company taught me key lessons; some obvious, others unexpected. Whether it was making Apple’s original emoji set, redesigning Airbnb’s hosting experience, or collaborating in the creation of the Google Assistant, each project provided amazing opportunities to learn and grow while also being fearless and forward-thinking. This talk focuses on my approach to design and the top takeaways from my time in Silicon Valley.

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Transcript

  1. ANGELA GUZMÁN — Entrepreneur and designer

  2. THANK YOU! — ADDC

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  5. FEARLESSLY FORWARD

  6. FEARLESSLY FORWARD — My intuitive approach to Silicon Valley

  7. Founder & CEO of Tijiko UX design lead Design mentor

    Startup advisor Mini-writer on the side INTRO Mom
  8. None
  9. misslittlepixie

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  11. TO INSPIRE, EMPOWER + EDUCATE THROUGH A REL ATABLE STORY—

    MY STORY .
  12. THE ANSWER — It is about what happened along the

    way
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  17. x2

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  19. 09 10 11

  20. Communicate

  21. Communicate Share

  22. Communicate Share Interact

  23. Leading + co-designing

  24. ading + designing

  25. ading + designing

  26. ading + designing

  27. None
  28. Each company taught me key lessons — some obvious, others

    unexpected.
  29. This talk focuses on my approach to this industry and

    the top takeaways from my time in Silicon Valley. INTRO
  30. APPROACH — Discovering solutions through fearless intuition

  31. APPROACH — Creativity

  32. ¡Hola! Hello! SCHOOL SOLUTIONS VS. BLOCKS

  33. The interpreter SCHOOL EMPATHY VS. REJECTION

  34. APPROACH — Matriarchy

  35. Youngest… COLLEGE FRIENDSHIP VS. AGE

  36. The girl… WORK EQUAL EXPECTATIONS VS. APPEARANCES

  37. Fearless college work school

  38. TAKEAWAYS — Unlocking the skills to be forward-thinking

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  42. businessinsider.com

  43. APPLE Quality, design, iteration, implementation, launching, story telling, software product,

    stakeholders, collaboration, relationships, time management, product, being a mentee, friendship, gut checking, and design at large scale, and humbleness.
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  45. profile calendar messages

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  47. AIRBNB Startup scene, marketing, team growth, research, user testing, branding,

    celebrating, the whole team, product management, company culture, pets in the office, off-sites, hustling, and platform parity.
  48. None
  49. thenextweb.com

  50. store.google.com

  51. None
  52. GOOGLE People, metrics, teams, iteration, remote work, managing, hiring, solo

    projects, team culture, mentoring, self-confidence, user testing, travel, balance, inspiring, and grassroots initiatives.
  53. Forward Airbnb Google Apple

  54. Fearless + Forward entrepreneur

  55. ENTREPRENEUR — Knowing when it was the right time

  56. ikeegai.com

  57. A new way to connect people in a more natural

    and human way. STARTUP Tijiko
  58. TAKEAWAYS Company culture, product, story telling, balance, mentoring, startup scene,

    user testing, gut checking, the whole team, hustling, people, managing, design, humbleness, and collaboration.
  59. TAKEAWAYS + APPROACH Company culture, product, story telling, balance, mentoring,

    startup scene, user testing, gut checking, the whole team, hustling, people, managing, design, humbleness, and collaboration. + creative solutions, empathy, friendship, and equal expectations.
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  61. .com

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  64. “To change the way you think, change the way you

    see.” Harvard Business Review
  65. FEARLESSLY FORWARD

  66. None
  67. ¡GRACIAS! — misslittlepixie guzdesign.com