ADDC 2019 - Angela Guzman - Fearlessly Forward: My intuitive approach to Silicon Valley

For the past decade, I've influenced the way we communicate, share, and interact with our environment by leading and co-creating with the design teams of Google, Airbnb, and Apple. Each company taught me key lessons; some obvious, others unexpected. Whether it was making Apple’s original emoji set, redesigning Airbnb’s hosting experience, or collaborating in the creation of the Google Assistant, each project provided amazing opportunities to learn and grow while also being fearless and forward-thinking. This talk focuses on my approach to design and the top takeaways from my time in Silicon Valley.

Recordings & more: https://addconf.com/

Transcript

1. ANGELA GUZMÁN
   —
   Entrepreneur and designer
   

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2. THANK YOU!
   —
   ADDC
   

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5. FEARLESSLY FORWARD
   

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6. FEARLESSLY FORWARD
   —
   My intuitive approach to Silicon Valley
   

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7. Founder & CEO of Tijiko
   UX design lead
   Design mentor
   Startup advisor
   Mini-writer on the side
   INTRO
   Mom
   

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9. misslittlepixie
   

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11. TO INSPIRE,
    EMPOWER
    + EDUCATE
    THROUGH A
    REL ATABLE
    STORY—
    MY
    STORY
    .
    

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12. THE ANSWER
    —
    It is about what happened along the way
    

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17. x2
    

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20. Communicate
    

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21. Communicate
    Share
    

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22. Communicate
    Share
    Interact
    

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23. Leading +
    co-designing
    

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24. ading +
    designing
    

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25. ading +
    designing
    

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26. ading +
    designing
    

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28. 
    Each company taught me key lessons —
    some obvious, others unexpected.
    

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29. This talk focuses on my approach to
    this industry and the top takeaways
    from my time in Silicon Valley.
    INTRO
    

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30. APPROACH
    —
    Discovering solutions through fearless intuition
    

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31. APPROACH
    —
    Creativity
    

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32. ¡Hola!
    Hello!
    SCHOOL
    SOLUTIONS VS. BLOCKS
    

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33. The
    interpreter
    SCHOOL
    EMPATHY VS. REJECTION
    

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34. APPROACH
    —
    Matriarchy
    

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35. Youngest…
    COLLEGE
    FRIENDSHIP VS. AGE
    

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36. The girl…
    WORK
    EQUAL EXPECTATIONS VS. APPEARANCES
    

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37. Fearless
    college
    work
    school
    

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38. TAKEAWAYS
    —
    Unlocking the skills to be forward-thinking
    

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42. businessinsider.com
    

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43. APPLE
    Quality, design, iteration, implementation,
    launching, story telling, software product,
    stakeholders, collaboration, relationships,
    time management, product, being a
    mentee, friendship, gut checking, and
    design at large scale, and humbleness.
    

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45. profile
    calendar messages
    

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47. AIRBNB
    Startup scene, marketing, team growth,
    research, user testing, branding,
    celebrating, the whole team, product
    management, company culture, pets in
    the office, off-sites, hustling, and platform
    parity.
    

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49. thenextweb.com
    

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50. store.google.com
    

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52. GOOGLE
    People, metrics, teams, iteration, remote
    work, managing, hiring, solo projects,
    team culture, mentoring, self-confidence,
    user testing, travel, balance, inspiring,
    and grassroots initiatives.
    

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53. Forward
    Airbnb
    Google
    Apple
    

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54. Fearless + Forward
    entrepreneur
    

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55. ENTREPRENEUR
    —
    Knowing when it was the right time
    

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56. ikeegai.com
    

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57. A new way to
    connect people
    in a more natural
    and human way.
    STARTUP
    Tijiko
    

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58. TAKEAWAYS
    Company culture, product, story telling,
    balance, mentoring, startup scene, user
    testing, gut checking, the whole team,
    hustling, people, managing, design,
    humbleness, and collaboration.
    

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59. TAKEAWAYS + APPROACH
    Company culture, product, story telling,
    balance, mentoring, startup scene, user
    testing, gut checking, the whole team,
    hustling, people, managing, design,
    humbleness, and collaboration.
    + creative solutions, empathy, friendship,
    and equal expectations.
    

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61. .com
    

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64. “To change the way you think,
    change the way you see.”
    Harvard Business Review
    

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65. FEARLESSLY FORWARD
    

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67. ¡GRACIAS!
    —
    misslittlepixie
    guzdesign.com
    

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