Introduction to AeroLife for Hudson Group 8.5

A re-introduction to the AeroLife brand for Hudson Retail Group including AeroLife Energy, Travel, Sleep and Immunity.

Transcript

1. 1   7.26.13 TO AIR IS HUMAN INTRODUCTION TO AEROLIFE 8.5.13
2. AERODESIGNS BIG SENSATIONS IN TINY AMOUNTS AeroDesigns, founded in 2010 and based in Cambridge, MA, pioneers air-based delivery systems to re-imagine the consumption of food, nutrients and medication.! 2
3. WE BELIEVE The future of nutrition is about reconciling consumption with sustainability, indulgence with health, and pleasure with responsibility. Our core nutritional platforms aim to improve human health while sustaining the natural environment. ! ! ENHANCED BENEFITS WASTE-FREE PACKAGING EXCITING NEW USAGE & OCCASIONS 3
4. 4 OUR ORIGINS AeroDesigns products emerge from the art, design and science work of Harvard Professor Dr. David Edwards, the founder of ArtScience Labs based in Paris, France and Cambridge, USA.! 4
5. AEROLIFE LESS IS MORE AeroLife is a convenient, fun and portable product platform that delivers small quantities of nutrition, flavors and medications via the air to provide potent health and human performance benefits.! 5
6. 6   IN THE HUSTLE AND BUSTLE OF TODAY’S FAST PACED BUSINESS CLIMATE, THE ROAD CAN BE A TOUGH PLACE. NOT JUST GETTING FROM POINT A TO POINT B, BUT GETTING THERE ON TIME, COMFORTABLY, AND WITH YOUR NEEDS ATTENDED TO. YOU NEED TO BE ALERT, REFRESHED, HEALTHY AND READY TO TAKE ON THE CHALLENGES AND RESPONSIBILITIES THAT AWAIT YOU AT YOUR DESTINATION.
7. INTRODUCING AEROLIFE TRAVEL ! An air-based shot of smart energy, all natural sleep aid and a potent immunity boost! ! Unique and simple powdered blends of just the smart nutrition you want.! ! Starts working right away – anytime, anyplace! 7
8. 8 BUSINESS TRAVEL ON-DEMAND NUTRITION FOR MODERN DAY ROAD WARRIORS !   WAKE UP – Fight jet lag/travel weariness, on-demand mental focus to perform at your very best.! !   STAY WELL– Support and promote a healthy immune system !   SLEEP WELL – Fall asleep faster, get your best sleep and awake refreshed ! !   PORTABLE – Light, pocket-sized, anytime, anyplace, no pills! !   CONTROL – Use as much or as little as you like! !   NO INTERRUPTIONS – No liquids means no need to stop for bathroom breaks! 8
9. 9 HOW IT WORKS INNOVATIVE AIR-BASED DELIVERY SYSTEM ! Particles small enough to be in the air, too large to enter the lungs! ! Deflects particles to side of the mouth! ! Patented delivery system with strong IP protection! 9
10. 10 JUST THE SMART NUTRITION YOU WANT !   ENERGY – 100 mg of caffeine – equivalent to a large cup of coffee –100% RDA of B Vitamins! !   IMMUNITY – Vitamin C, D3, Zinc, selenium, β- Carotene, Elderberry extract.! !   SLEEP – All natural melatonin, 5 HTP, magnesium citrate!
11. 11 NONE OF THE STUFF YOU DON’T ✓ ZERO CALORIES ✓ ZERO SUGARS! ✓ ZERO LIQUIDS ✓ ZERO “MYSTERY INGREDIENTS” ✓ ZERO GLUTEN ✓ VEGETARIAN
12. 12 EASY AND FUN TO USE TO AIR IS HUMAN ! Pull colored cap to open! ! Put slotted end into mouth! ! Gently draw powder into mouth and swallow! ! Push cap closed! 1. 2. 3.
13. 13 3-5 USES PER AEROLIFE PERSONAL CONTROL AEROLIFE ENERGY 5 HOUR ENERGY 13
14. 14 AEROLIFE ENERGY 2012 SALES HISTORY Q1 – BOSTON/NY TEST Q2 – NEW ENGLAND EXPANSION Q3 – REGIONAL EXPANSION Q4 – NATIONAL CHAIN TEST
15. 15 NATIONAL DISTRIBUTION CURRENTLY IN OVER 10,000 ACCOUNTS
16. 16 TOP PERFORMING STORES SELLING MORE THAN 5 UNITS PER WEEK 16! WEST 1. PASADENA, CA! 7.2! 2. PALM SPRINGS, CA! 5.2! 3. LOS ANGELES, CA! 5.2! GULF COAST 1. MOBILE, AL! 8.8! 2. MEMPHIS, TN! 7.5! 3. MOBILE, AL! 7.2! FLORIDA 1. TAMPA, FL! 5.9! 2. TAMPA, FL! 5.8! 3. ORLANDO, FL! 5.4! MIDWEST 1. ST. LOUIS, MO! 6.5! 2 LEXINGTON, KY! 6.5! 3. LOUISVILLE, KY! 6.4! SOUTHWEST 1. COLORADO SPRINGS, CO! 6.2! 2. DENVER, CO! 6.0! 3. DENISON, TX! 5.7!
17. 17 MASSIVE LAUNCH MEDIA COVERAGE
18. 18 AEROLIFE TARGET “HARD WORKERS/HARD PLAYERS” ! 25-44! ! 79% M / 21% F! ! Educated, Employed full time, “white collar”/professional! ! History’s first 24/7, always connected generation. ! ! Creative global citizens! ! Over-performers, motivated, strivers, lead active lifestyles! ! Ambitious, enjoy taking risks, like to stand out, early adopters, prize individuality, information seekers! ! On-demand, on-the-go life where convenience and control are king! ! High concerns over energy drink safety and seeking more healthful alternative sources! Source: MRI 2012! Sources: SMRI 2013; AeroShot Online Study April 2013!
19. 19 KEY USAGE OCCASSIONS TRAVEL RANKED #3 BY REPEAT USERS Focus to succeed and get the job done! WORK/STUDY Performance and endurance at the point of sweat   SPORTS/WORKING OUT Being creative, having fun, going out, getting the most out of life! CULTURE/GOING OUT Getting where you need to be, efficiently and alert   TRAVEL 35% 21% 15% 14%
20. 20 2013 MARKETING PROGRAM REPEAT USAGE AND LOYALTY Targeted Email/CRM Campaigns! Online Promotions! Subscription Program! DEMAND GENERATION INFILTRATE THE IMPULSE WINDOW POSTERS In-Store Promotions! Search and Direct Ecommerce! Experiential & Sampling! Website! Social Media! BRAND ADVOCACY Brand Content! BRAND AWARENESS PR & Influencer! Trade! Advertising!
21. 21 EXPERIENTIAL/FIELD MARKETING AEROLIFE SUPPORT TEAM
24. ERIC FREEDMAN VP, MARKETING 300 TECHNOLOGY SQUARE, 3RD FLOOR CAMBRIDGE, MA 02139 857.413.9700 ERIC@AEROESIGNS.COM AEROLIFE.COM THANK YOU