Focusing on the patient VS Focusing on you

Arab Health Recruitment and Training Fair - Social Media & Healthcare Conference

Transcript

1. FOCUSING ON THE PATIENT vs. FOCUSING ON YOU BY: AHMED BAHAA
2. FOCUSING ON THE PATIENT FOCUSING ON YOU ƃ 01
3. Know the different between both communities Different Between Online & Offline Communities People Topics Ɣ Behaviours Archive Recurrence Ǽ Tracking & Statistics 02
4. What are the values which your patients searching for? FOCUSING ON THE PATIENT
5. How to use the different types of online communities in different ways Understanding Types of Online Communities Twitter Instagram Youtube Facebook Following updates Following photos Watching Videos Socializing with Friends 03
6. Know more about the importance of the timing in online communities When and How often Should You Post? Insights Priorities People Response Time Zone 04
7. Know more about the different types of posts What to Post or to Write? Ƙ Ƅ Editorial Calendar 01. Blogs & News 02. Health Tips 03. Health Tools 04. External Links 05. Educational Videos 06. Medical & Organisation Images 07. Offers & Promotions 08. Medical Resources 05
8. 4 steps to qualify your post How to Qualify the Post? Source Quality Characters Language 06
9. How to work on your customer’s needs Customer Relation Management (CRM) Customers are most important stakeholders Exceeding customer’s needs Brand’s voice Customer loyalty Ǽ ǩ 07
10. How to response to customers communications Escalation Protocol P N N U Positive Neutral Negative Urgent Satisfied Customer. Replying with thanks Not positive not Negative. Maybe it is just inquiry. Attend that to show the community that brand addresses their concerns. Dissatisfaction with Brand or product. Never delete, show community that the user concern is important. Aggressive response or serious user aggression should be escalated to brand management 08
11. ƃ Benefits of online communities for your business FOCUSING ON YOU
12. Online communities benefits to the business SOLVING BUSINESS CHALLENGES ǟ  Communication & Outreach 01 Reputation Management 03 Sales & Lead Generation 05 Insights & Researches 07 Support & Customer Service 02 Advertising & Awareness 04 Search Engine Optimisation 06 09
13. The relation between Customers & Business Communication & Outreach Communicate with Customers Send messages to the business CUSTOMERS ƃ BUSINESS 10
14. Using your online community as a customer service channel Online Support & Customer Service Transacting online is comfortable Solving Language issues Improving the brand image in the market Saving time & Resources 11
15. Manage your brand reputation online Reputation Management L A Listen Listening to all the mentioned conversations about your brand Action Take a proper action for each listening 12
16. Use your online communities for advertising & awareness Advertising & Awareness Customer Demographics Customer Behaviour Promotions Budget Optimisation Business News ǎ 13
17. How to use the online communities data for sales and lead generation Sales & Lead Generation Leads Sales Profiles Authentication Profiles Activities Contests Friends Connections 01 03 02 04 Sales Leads 14
18. How to get the benefits on the online communities in SEO Search Engine Optimisation (SEO) ƃ Online Communities SEO Ranking Working on Backlinks Improve Brand’s SEO Plan 15
19. Use the online communities data for your researches Insights & Researches Demographics Data of People Measure Sentiment Quantitative, Qualitative Understanding Market Size Collecting Feedback 16
20. Feel free to say hello! J Contact Information ahmed@medcarehospital.com
21. HAVE A NICE DAY THANKS FOR ATTENDING!