Ingredients for a Successful Service Innovation Ecosystem

I created this deck for eComm 2009, which was organized by Lee Dryburgh as a
"TED-style" conference to look into the future of the emerging communications industry. The deck was developed in collaboration with, and presented by, Chris Mairs (our CTO). It addressed how communication operators could enable platforms for innovation.

Transcript

2. Ingredients for a Successful Service Innovation Ecosystem Chris Mairs, CTO, MetaSwitch
3. Some Examples 17 million iPhones sold 15,000 applications 500 million downloads 5 million downloads / day 175 million active users 660,000 developers 52,000 applications 140 new apps / day
4. Ingredient #1
5. Opportunities for Innovation Accelerometers Multi-touch gestures Massive pre-existing network of friends GPS
6. Ingredient #2
7. Low Barrier to Product Creation
8. Simple apps can be successful
9. Ingredient #3
10. Clear Route to Market
11. Key Ingredients Opportunities for innovation Low barrier to product creation Clear route to market
12. Where’s the Beef?
13. Few Good Telephony Apps
14. Why Are Telephony Apps Scarce? •The innovation opportunity is not obvious • How many variants of Find- me/Follow-me are there? • Why are there more Salesforce mashups than Salesforce users? •SDK restrictions Opportunities for innovation
15. Why Are Telephony Apps Scarce? ! Hide legacy/TDM grunge ! Provide familiar paradigms (RESTful APIs, etc) Low barrier to product creation
16. Why Are Telephony Apps Scarce? ! Hide legacy/TDM grunge ! Provide familiar paradigms (RESTful APIs, etc) The Simple Development ILLUSION ! Regulatory issues ! Billing and inter-carrier comp ! Stateful error handling and corner conditions ! Design and testing is difficult ! Must interact with network infrastructure ! Security policy
17. Why Are Telephony Apps Scarce? Clear route to market Mass-market approach is not suitable for high-cost, high-utility applications
18. Why Are Telephony Apps Scarce? Clear route to market Mass-market approach is not suitable for high-cost, high-utility applications
19. Why Are Telephony Apps Scarce? Clear route to market One-off download fee is often not the best revenue model
20. How can a service provider make a telephony ecosystem work?
21. Embrace Innovative Devices XML applications on SIP business phones
22. Embrace Innovative Devices “If ever a home phone could be an object of desire, this is it.”!
23. Enable Seamless Integration Network services (e.g. network address book, shared call list, message store) Parallel APIs for different device types (RESTful XML, JavaScript libraries, EBIF, ...) - one size doesn’t fit all One-touch distribution mechanisms for users to acquire widgets for multiple device types
24. Lower Barrier to Product Creation •Reuse existing Web 2.0 paradigms •Pre-canned widgets •Lots of tutorials •Sample “GA quality” code
25. Create a Clear Route to Market Network Platform
26. MetaSwitch Strategy Social Community Third-party developers 200+ partners 400+ carrier customers " leadership " right APIs " sand box " tutorials " source code " blogs, forums " engineering resources
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