Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Segmentation, Targeting and Positioning in Mark...
Search
Alaka Acharya
September 11, 2023
Business
1
52
Segmentation, Targeting and Positioning in Marketing
A brief about STP and what do they mean in marketing.
Alaka Acharya
September 11, 2023
Tweet
Share
Other Decks in Business
See All in Business
S-Mat CultureDeck
smartshopping
2
30k
【全ポジション共通】㈱エグゼクション/会社紹介資料
exe_recruit
1
990
エンジニア向けACES会社説明資料
aces
1
430
【Progmat】Monthly-ST-Market-Report-2025-Jan.
progmat
0
390
技術は十分条件、信頼は必要条件
natty_natty254
1
120
クロスマート株式会社_会社紹介資料
xmart_recruit
1
120
【エンジニア採用】BuySell Technologies会社説明資料
buyselltechnologies
3
57k
傾聴力を高めるビジネスゲーム「傾聴チャレンジ」
chibanba1982
PRO
1
340
プロダクトマネージャーのキャリアQUEST - pmconf2024 落選セッションお披露目会 #落選お披露目
aki_iinuma
3
2.5k
【キャリア採用】BuySell Technologies会社説明資料
buyselltechnologies
2
81k
フォロワーシップ、ビジョン共有の重要性を学べる「部課長ゲームオンライン」
chibanba1982
PRO
0
610
効果的なふりかえりは 仮説設定が9割
madai0517
0
620
Featured
See All Featured
The Straight Up "How To Draw Better" Workshop
denniskardys
232
140k
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
29
2.4k
Learning to Love Humans: Emotional Interface Design
aarron
274
40k
Fontdeck: Realign not Redesign
paulrobertlloyd
82
5.3k
KATA
mclloyd
29
14k
Documentation Writing (for coders)
carmenintech
67
4.6k
Principles of Awesome APIs and How to Build Them.
keavy
126
17k
Building a Scalable Design System with Sketch
lauravandoore
460
33k
Build The Right Thing And Hit Your Dates
maggiecrowley
33
2.5k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
danielanewman
226
22k
How GitHub (no longer) Works
holman
312
140k
Building a Modern Day E-commerce SEO Strategy
aleyda
38
7.1k
Transcript
0²²0y!0I²À§ Xywªj0ÀXyJ Alaka Acharya
7+(5($5(%,//,21 3(23/(,17+( :25/' %XWQRWHYHU\RQHFDQEH\RXUFXVWRPHU
ÇÀXyIªwÀX!² 6(*0(17$7,21 'LYLGHWKHPDUNHWLQWRGLVWLQFW JURXSRIFXVWRPHUV
²À§Xywªj0ÀXyJ &5,7(5,$6 'HPRJUDSKLF6HJPHQWDWLRQ $JH*HQGHU2FFXSDWLRQ 3V\FKRJUDSKLF6HJPHQWDWLRQ /LIHVW\OH+REELHV$FWLYLWLHV2SLQLRQ %HKDYLRUDO6HJPHQWDWLRQ :KDWWKH\EX\+RZRIWHQ" *HRJUDSKLF6HJPHQWDWLRQ &RXQWU\5HJLRQ6WDWH
²À§Xywªj0ÀXyJ 7$5*(7,1* :KLFKRIWKHVHJPHQWLVPRVWOLNHO\WR JHQHUDWHGHVLUHGUHVXOWV"
²À§Xywªj0ÀXyJ 6,=( $QGSRWHQWLDORIJURZWK &+226(<2857$5*(7%$6('21 352),7$%,/,7< :KRLVZLOOLQJWRVSHQGRQ\RX" 5($&+$%,/,7< $QGDFTXLVLWLRQFRVWV
ŸĻēƼƦƴŸūġƞƦƦöǛƴńöƴƛġƞƦŸŭöŢŊǥöƴŊŸŭŊŭǬƼġŭēġƦ ƴńġŊƞƦńŸƛƛŊŭļĚġēŊƦŊŸŭƦ͖
²À§Xywªj0ÀXyJ 326,7,21,1* Ɣ ,QΉXHQFH\RXUFXVWRPHUV SHUFHSWLRQ Ɣ 6HW\RXUSURGXFWRUVHUYLFHV DSDUWIURPWKHFRPSHWLWLRQ
'(9(/23,1*$675$7(*< 6<0%2/,& 6HOILPDJHEHORQJLQJQHVVHJR )81&7,21$/ 6ROYH\RXUFXVWRPHUVSUREOHPVJLYHWKHP JHQXLQHEHQHΈWV (;3(5,(17,$/ (PRWLRQDOFRQQHFWLRQWKDWFXVWRPHUV KDYHZLWK\RXUEUDQG
326,7,21,1*6+28/' 0$7&+<285&25( &203(7(1&,(6 Ɣ <RXUDELOLWLHV Ɣ <RXUUHVRXUFHV
w00ÀǪm0(0ª² 326,7,21,1*&$1*2:521* ,I\RX &5($7(7220$1<$662&,$7,216 '21273529,'(9$/8( 0$.(81%(/,(9$%/(&/$,06 )$,/72&20081,&$7(
3(36,$1'673 &21680(56/2<$/72 3(36, &21680(56/2<$/72 &2.( &21680(56:,7+326,7,9($77,78'(72:$5'6 %27+:,7+/2<$/7<72:$5'6%27+ 3(36,6(*0(176,760$5.(7,1727+5((*52836
7+$7&+$1*(',1
:KHQWKHOR\DOFXVWRPHUVRIFRNHZHUH LQIXULDWHGE\WKHQHZFRNHSHSVLXUJHGWKH IDQEDVHWRVZLWFKWRSHSVLLQVWHDG
ÀRyjæÇ