Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Sign up for free
Menu
Search
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Pricing
Search
Sign in
Sign up for free
Segmentation, Targeting and Positioning in Mark...
Search
Sponsored
·
Ship Features Fearlessly
Turn features on and off without deploys. Used by thousands of Ruby developers.
→
Alaka Acharya
September 11, 2023
Business
71
1
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
Segmentation, Targeting and Positioning in Marketing
A brief about STP and what do they mean in marketing.
Alaka Acharya
September 11, 2023
Transcript
15 slides
0²²0y!0I²À§ Xywªj0ÀXyJ Alaka Acharya
7+(5($5(%,//,21 3(23/(,17+( :25/' %XWQRWHYHU\RQHFDQEH\RXUFXVWRPHU
ÇÀXyIªwÀX!² 6(*0(17$7,21 'LYLGHWKHPDUNHWLQWRGLVWLQFW JURXSRIFXVWRPHUV
²À§Xywªj0ÀXyJ &5,7(5,$6 'HPRJUDSKLF6HJPHQWDWLRQ $JH*HQGHU2FFXSDWLRQ 3V\FKRJUDSKLF6HJPHQWDWLRQ /LIHVW\OH+REELHV$FWLYLWLHV2SLQLRQ %HKDYLRUDO6HJPHQWDWLRQ :KDWWKH\EX\+RZRIWHQ" *HRJUDSKLF6HJPHQWDWLRQ &RXQWU\5HJLRQ6WDWH
²À§Xywªj0ÀXyJ 7$5*(7,1* :KLFKRIWKHVHJPHQWLVPRVWOLNHO\WR JHQHUDWHGHVLUHGUHVXOWV"
²À§Xywªj0ÀXyJ 6,=( $QGSRWHQWLDORIJURZWK &+226(<2857$5*(7%$6('21 352),7$%,/,7< :KRLVZLOOLQJWRVSHQGRQ\RX" 5($&+$%,/,7< $QGDFTXLVLWLRQFRVWV
ŸĻēƼƦƴŸūġƞƦƦöǛƴńöƴƛġƞƦŸŭöŢŊǥöƴŊŸŭŊŭǬƼġŭēġƦ ƴńġŊƞƦńŸƛƛŊŭļĚġēŊƦŊŸŭƦ͖
²À§Xywªj0ÀXyJ 326,7,21,1* Ɣ ,QΉXHQFH\RXUFXVWRPHUV SHUFHSWLRQ Ɣ 6HW\RXUSURGXFWRUVHUYLFHV DSDUWIURPWKHFRPSHWLWLRQ
'(9(/23,1*$675$7(*< 6<0%2/,& 6HOILPDJHEHORQJLQJQHVVHJR )81&7,21$/ 6ROYH\RXUFXVWRPHUVSUREOHPVJLYHWKHP JHQXLQHEHQHΈWV (;3(5,(17,$/ (PRWLRQDOFRQQHFWLRQWKDWFXVWRPHUV KDYHZLWK\RXUEUDQG
326,7,21,1*6+28/' 0$7&+<285&25( &203(7(1&,(6 Ɣ <RXUDELOLWLHV Ɣ <RXUUHVRXUFHV
w00ÀǪm0(0ª² 326,7,21,1*&$1*2:521* ,I\RX &5($7(7220$1<$662&,$7,216 '21273529,'(9$/8( 0$.(81%(/,(9$%/(&/$,06 )$,/72&20081,&$7(
3(36,$1'673 &21680(56/2<$/72 3(36, &21680(56/2<$/72 &2.( &21680(56:,7+326,7,9($77,78'(72:$5'6 %27+:,7+/2<$/7<72:$5'6%27+ 3(36,6(*0(176,760$5.(7,1727+5((*52836
7+$7&+$1*(',1
:KHQWKHOR\DOFXVWRPHUVRIFRNHZHUH LQIXULDWHGE\WKHQHZFRNHSHSVLXUJHGWKH IDQEDVHWRVZLWFKWRSHSVLLQVWHDG
ÀRyjæÇ
Other Decks in Business
See All in Business
Supermarket Floral Ad Roundup Week 43
karnelson84
0
160
会社紹介資料 / ProfileBook
gpol
5
68k
SMARTGATEtest
smartgate
0
300
入社4ヶ月で 2つのプロダクトの撤退判断
tkt42u19421
3
5.5k
株式会社なぞる 会社概要
nazoru
0
160
ログラス会社紹介資料 / Loglass Company Deck
loglass2019
20
600k
会社説明資料
xinghr
0
4.2k
株式会社マクロセンド-採用ピッチ資料 / macrosend-guide
macrosend
1
11k
G-gen 会社概要
ggen
0
1.1k
Nstock 採用資料 / We are hiring
nstock
30
410k
20261022_【DCC】Tokenized-JGB-Onchai- Repo-WG_Interim Report
progmat
0
730
エクセレントグループ採用ピッチ[介護事業]
excare
0
42k
Featured
See All Featured
Reflections from 52 weeks, 52 projects
jeffersonlam
356
22k
Impact Scores and Hybrid Strategies: The future of link building
tamaranovitovic
0
480
Imperfection Machines: The Place of Print at Facebook
scottboms
270
14k
From π to Pie charts
rasagy
1
440
Exploring anti-patterns in Rails
aemeredith
4
560
Why Mistakes Are the Best Teachers: Turning Failure into a Pathway for Growth
auna
0
350
Six Lessons from altMBA
skipperchong
29
4.6k
Information Architects: The Missing Link in Design Systems
soysaucechin
1
1.3k
Context Engineering - Making Every Token Count
addyosmani
9
1.3k
Noah Learner - AI + Me: how we built a GSC Bulk Export data pipeline
techseoconnect
PRO
0
480
The B2B funnel & how to create a winning content strategy
katarinadahlin
PRO
1
610
How To Stay Up To Date on Web Technology
chriscoyier
790
250k