Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Segmentation, Targeting and Positioning in Mark...
Search
Alaka Acharya
September 11, 2023
Business
56
1
Share
Segmentation, Targeting and Positioning in Marketing
A brief about STP and what do they mean in marketing.
Alaka Acharya
September 11, 2023
Other Decks in Business
See All in Business
30代のリアルと直感:プロドラマーからEMへ繋がった「点」
kkun_22
PRO
2
220
株式会社デジタルフォルン_2027年度新卒向け_会社説明資料
ldrecruit
0
190
【正社員】C-United 会社説明資料
chrecruit
0
1.4k
モベンシス会社紹介資料
movensys
0
1.4k
LW_brochure_engineer
lincwellhr
0
42k
スカイディスク採用資料
okadash0
0
380
ファブリカホールディングス_2026年3月期通期説明資料
fabrica_com
1
5.8k
1+1=3になる世界
matsuzaka01
0
170
私はこの1ヶ月、ハーネスエンジニアリングをしていたらしい(株式会社bajjiファウンダー)
noritaka88tax
0
160
株式会社レボルト Company Deck
takemura_yuto
0
310
Claude × Linear で代謝する組織をつくろう
nagatsu
0
1.6k
「AI時代、若手の育成はどうしたらいいんでしょう?」ー どの業界の方からも立て続けに頂いたこの問題を考えてみる
masayamoriofficial
0
240
Featured
See All Featured
Impact Scores and Hybrid Strategies: The future of link building
tamaranovitovic
0
270
The World Runs on Bad Software
bkeepers
PRO
72
12k
Why Your Marketing Sucks and What You Can Do About It - Sophie Logan
marketingsoph
0
140
How to Talk to Developers About Accessibility
jct
2
190
The MySQL Ecosystem @ GitHub 2015
samlambert
251
13k
DevOps and Value Stream Thinking: Enabling flow, efficiency and business value
helenjbeal
1
180
My Coaching Mixtape
mlcsv
0
120
ピンチをチャンスに:未来をつくるプロダクトロードマップ #pmconf2020
aki_iinuma
128
55k
Ethics towards AI in product and experience design
skipperchong
2
270
Leveraging Curiosity to Care for An Aging Population
cassininazir
1
230
The Illustrated Guide to Node.js - THAT Conference 2024
reverentgeek
1
340
Building Flexible Design Systems
yeseniaperezcruz
330
40k
Transcript
0²²0y!0I²À§ Xywªj0ÀXyJ Alaka Acharya
7+(5($5(%,//,21 3(23/(,17+( :25/' %XWQRWHYHU\RQHFDQEH\RXUFXVWRPHU
ÇÀXyIªwÀX!² 6(*0(17$7,21 'LYLGHWKHPDUNHWLQWRGLVWLQFW JURXSRIFXVWRPHUV
²À§Xywªj0ÀXyJ &5,7(5,$6 'HPRJUDSKLF6HJPHQWDWLRQ $JH*HQGHU2FFXSDWLRQ 3V\FKRJUDSKLF6HJPHQWDWLRQ /LIHVW\OH+REELHV$FWLYLWLHV2SLQLRQ %HKDYLRUDO6HJPHQWDWLRQ :KDWWKH\EX\+RZRIWHQ" *HRJUDSKLF6HJPHQWDWLRQ &RXQWU\5HJLRQ6WDWH
²À§Xywªj0ÀXyJ 7$5*(7,1* :KLFKRIWKHVHJPHQWLVPRVWOLNHO\WR JHQHUDWHGHVLUHGUHVXOWV"
²À§Xywªj0ÀXyJ 6,=( $QGSRWHQWLDORIJURZWK &+226(<2857$5*(7%$6('21 352),7$%,/,7< :KRLVZLOOLQJWRVSHQGRQ\RX" 5($&+$%,/,7< $QGDFTXLVLWLRQFRVWV
ŸĻēƼƦƴŸūġƞƦƦöǛƴńöƴƛġƞƦŸŭöŢŊǥöƴŊŸŭŊŭǬƼġŭēġƦ ƴńġŊƞƦńŸƛƛŊŭļĚġēŊƦŊŸŭƦ͖
²À§Xywªj0ÀXyJ 326,7,21,1* Ɣ ,QΉXHQFH\RXUFXVWRPHUV SHUFHSWLRQ Ɣ 6HW\RXUSURGXFWRUVHUYLFHV DSDUWIURPWKHFRPSHWLWLRQ
'(9(/23,1*$675$7(*< 6<0%2/,& 6HOILPDJHEHORQJLQJQHVVHJR )81&7,21$/ 6ROYH\RXUFXVWRPHUVSUREOHPVJLYHWKHP JHQXLQHEHQHΈWV (;3(5,(17,$/ (PRWLRQDOFRQQHFWLRQWKDWFXVWRPHUV KDYHZLWK\RXUEUDQG
326,7,21,1*6+28/' 0$7&+<285&25( &203(7(1&,(6 Ɣ <RXUDELOLWLHV Ɣ <RXUUHVRXUFHV
w00ÀǪm0(0ª² 326,7,21,1*&$1*2:521* ,I\RX &5($7(7220$1<$662&,$7,216 '21273529,'(9$/8( 0$.(81%(/,(9$%/(&/$,06 )$,/72&20081,&$7(
3(36,$1'673 &21680(56/2<$/72 3(36, &21680(56/2<$/72 &2.( &21680(56:,7+326,7,9($77,78'(72:$5'6 %27+:,7+/2<$/7<72:$5'6%27+ 3(36,6(*0(176,760$5.(7,1727+5((*52836
7+$7&+$1*(',1
:KHQWKHOR\DOFXVWRPHUVRIFRNHZHUH LQIXULDWHGE\WKHQHZFRNHSHSVLXUJHGWKH IDQEDVHWRVZLWFKWRSHSVLLQVWHDG
ÀRyjæÇ