Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Segmentation, Targeting and Positioning in Mark...
Search
Alaka Acharya
September 11, 2023
Business
57
1
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
Segmentation, Targeting and Positioning in Marketing
A brief about STP and what do they mean in marketing.
Alaka Acharya
September 11, 2023
Other Decks in Business
See All in Business
パーソルクロステクノロジー_エンタープライズソリューション統括本部のご紹介 / Introduction_of_es
pxt_gs_ssol
0
2.9k
開発時間2時間!gemma 4で動くローカルAIマルチエージェント構築(Python標準ライブラリ縛り)
hideyuki_ogawa
0
270
“使われているハーネス/使われていないハーネス”を可視化するところから始めた話
sugamoto
0
220
【詳細版】パーソルクロステクノロジー_システムインテグレーション領域のご紹介 / Introduction_of_persol-xtech_gs_es_dx_all
pxt_gs_ssol
1
25k
M3 Career Culture Deck(セールス&コンサルティング職)
m3c
2
320k
Eight Career Recruiting Pitch_2605
sredoa
0
1.1k
ネクストビートコーポレートガイド/corporate-guide
nextbeat
3
87k
株式会社うるる エンジニア向け採用資料
uluru_hr
3
130k
dotcue採用ピッチ2606.pdf
dotcue
0
130
タケウチグループRecruit
takeuchigroup
0
12k
株式会社Lightblue CompanyDeck
shun1taniguchi
0
220
【会社について知る】エーテンラボ採用デック
a10lab201612
0
190
Featured
See All Featured
Large-scale JavaScript Application Architecture
addyosmani
515
110k
The Web Performance Landscape in 2024 [PerfNow 2024]
tammyeverts
12
1.2k
Learning to Love Humans: Emotional Interface Design
aarron
275
41k
The SEO identity crisis: Don't let AI make you average
varn
0
490
Build The Right Thing And Hit Your Dates
maggiecrowley
39
3.2k
Mind Mapping
helmedeiros
PRO
1
250
Heart Work Chapter 1 - Part 1
lfama
PRO
7
36k
Docker and Python
trallard
47
3.9k
The untapped power of vector embeddings
frankvandijk
2
1.8k
Believing is Seeing
oripsolob
1
140
Lightning Talk: Beautiful Slides for Beginners
inesmontani
PRO
2
580
Lessons Learnt from Crawling 1000+ Websites
charlesmeaden
PRO
1
1.3k
Transcript
0²²0y!0I²À§ Xywªj0ÀXyJ Alaka Acharya
7+(5($5(%,//,21 3(23/(,17+( :25/' %XWQRWHYHU\RQHFDQEH\RXUFXVWRPHU
ÇÀXyIªwÀX!² 6(*0(17$7,21 'LYLGHWKHPDUNHWLQWRGLVWLQFW JURXSRIFXVWRPHUV
²À§Xywªj0ÀXyJ &5,7(5,$6 'HPRJUDSKLF6HJPHQWDWLRQ $JH*HQGHU2FFXSDWLRQ 3V\FKRJUDSKLF6HJPHQWDWLRQ /LIHVW\OH+REELHV$FWLYLWLHV2SLQLRQ %HKDYLRUDO6HJPHQWDWLRQ :KDWWKH\EX\+RZRIWHQ" *HRJUDSKLF6HJPHQWDWLRQ &RXQWU\5HJLRQ6WDWH
²À§Xywªj0ÀXyJ 7$5*(7,1* :KLFKRIWKHVHJPHQWLVPRVWOLNHO\WR JHQHUDWHGHVLUHGUHVXOWV"
²À§Xywªj0ÀXyJ 6,=( $QGSRWHQWLDORIJURZWK &+226(<2857$5*(7%$6('21 352),7$%,/,7< :KRLVZLOOLQJWRVSHQGRQ\RX" 5($&+$%,/,7< $QGDFTXLVLWLRQFRVWV
ŸĻēƼƦƴŸūġƞƦƦöǛƴńöƴƛġƞƦŸŭöŢŊǥöƴŊŸŭŊŭǬƼġŭēġƦ ƴńġŊƞƦńŸƛƛŊŭļĚġēŊƦŊŸŭƦ͖
²À§Xywªj0ÀXyJ 326,7,21,1* Ɣ ,QΉXHQFH\RXUFXVWRPHUV SHUFHSWLRQ Ɣ 6HW\RXUSURGXFWRUVHUYLFHV DSDUWIURPWKHFRPSHWLWLRQ
'(9(/23,1*$675$7(*< 6<0%2/,& 6HOILPDJHEHORQJLQJQHVVHJR )81&7,21$/ 6ROYH\RXUFXVWRPHUVSUREOHPVJLYHWKHP JHQXLQHEHQHΈWV (;3(5,(17,$/ (PRWLRQDOFRQQHFWLRQWKDWFXVWRPHUV KDYHZLWK\RXUEUDQG
326,7,21,1*6+28/' 0$7&+<285&25( &203(7(1&,(6 Ɣ <RXUDELOLWLHV Ɣ <RXUUHVRXUFHV
w00ÀǪm0(0ª² 326,7,21,1*&$1*2:521* ,I\RX &5($7(7220$1<$662&,$7,216 '21273529,'(9$/8( 0$.(81%(/,(9$%/(&/$,06 )$,/72&20081,&$7(
3(36,$1'673 &21680(56/2<$/72 3(36, &21680(56/2<$/72 &2.( &21680(56:,7+326,7,9($77,78'(72:$5'6 %27+:,7+/2<$/7<72:$5'6%27+ 3(36,6(*0(176,760$5.(7,1727+5((*52836
7+$7&+$1*(',1
:KHQWKHOR\DOFXVWRPHUVRIFRNHZHUH LQIXULDWHGE\WKHQHZFRNHSHSVLXUJHGWKH IDQEDVHWRVZLWFKWRSHSVLLQVWHDG
ÀRyjæÇ