Making your website more inclusive using tone - workshop

Alice Still's workshop from WordCamp London 2017: Making your website more inclusive using tone. Transcript available at https://unramble.com/inclusive-writing/

Transcript

1. Making your website more inclusive using tone Alice Still @alice_s_still
2. Unramble – content strategy for WordPress websites Superscribe – easy email marketing for growing businesses WordCamp Brighton @WordCampBTN WordUp Brighton (WordPress meetup) @WordUpBrighton
3. Why be inclusive?
4. Inclusion Diversity
5. Diversity =
6. Diversity =
7. “Diversity enables effective decision making, innovation, and economic growth by promoting deeper information processing and complex thinking.” Galinsky A.D. et al (2015). Maximizing the gains and minimizing the pains of diversity: A policy perspective. Association for Psychological Sciences.
8. User personas/personalities • Age • Education level • Professional background • Their needs, interest and goals on the website • Expectations + assumptions (positive + negative) • Where else they go for information • When and where they’ll access the site • Device(s) they use • Goals and motivations in life
9. You = your audience?
10. You ≠ audience potential
11. Inclusion Tone of voice
12. Every time you interact with people – through your website, on social media, in an email, or face to face – your tone affects how you come across. It manifests itself in everything from your word choice, to your use of punctuation (exclamation marks!). Now I’d even consider things like emojis and GIFs a part of your tone. https://unramble.com/tone-of-voice-in-branding/ What is tone of voice?
15. Small thing #1
16. We came, we saw, we conquered Small thing #2
17. Small thing #3
18. Task: Crowd source a website landing page with an inclusive tone of voice Let’s write together
19. The brief
20. The inclusive website page quiz!
21. Question 1: Which title is the best?
22. Question 2: Which introductory paragraph is best?
23. Question 3: What h2s, in which order, should we include?
24. Question 4: What CTA copy will best encourage people to fill out an application form?
25. Question 5: How should we frame the different application methods?
26. Question 6: What fields should we include on the form?
27. Question 7: What copy should we use on the form submission button?
28. Question 8: What else can we do to make this page more inclusive? Ask everyone Read lots Email us: brighton@wordcamp.org Keep in touch with ideas