Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Google Search Central Meetup Paris 2022 - Story...

Sponsored · SiteGround - Reliable hosting with speed, security, and support you can count on. →
Avatar for Alizée Baudez Alizée Baudez
October 13, 2022
Marketing & SEO
45
0

Google Search Central Meetup Paris 2022 - Story of an SEO career

Avatar for Alizée Baudez

Alizée Baudez

October 13, 2022

More Decks by Alizée Baudez

See All by Alizée Baudez
Bizz & Buzz 2024 - Réussir son référencement en Europe : stratégies et exemples pour un SEO performant !
Avatar for Alizée Baudez alizeebaudez
0
130
Understanding and using AI for an effective international SEO strategy - SEO CAMP Day Strasbourg 2023
Avatar for Alizée Baudez alizeebaudez
0
2.7k
Comprendre et utiliser l'IA pour une stratégie de SEO international efficace - SEO CAMP Day Strasbourg 2023
Avatar for Alizée Baudez alizeebaudez
0
100
Google Search Central Meetup Paris 2022 - Histoire d'une carrière en SEO
Avatar for Alizée Baudez alizeebaudez
0
49

Other Decks in Marketing & SEO

See All in Marketing & SEO
Baidu Mobile SEO in the Age of WeChat
Avatar for Owain Lloyd-Williams owainlw
0
180
The Behavioural Data Goldmine: Psychology Principles Hidden in Your Website Analytics
Avatar for Sharoe sharoet
0
130
Unlocking the hidden potential of vector embeddings in international SEO
Avatar for Frank van Dijk frankvandijk
0
830
Unlocking the potential of vector embeddings
Avatar for Frank van Dijk frankvandijk
0
190
Content Types That Win In The New Consideration Era
Avatar for Sophie Brannon sophiebrannon
0
120
Michael King - Everything You MFs Should Know About Query Fan Out
Avatar for Tech SEO Connect techseoconnect
PRO
0
210
Digital PR Summit - Using AI & Custom GPTs To Take Your Digital PR Campaigns To The Next Level [Amanda Walls]
Avatar for CedarwoodDigital amandajwalls
PRO
1
180
Hra o vyhledávání: Nová pravidla, noví vítězové a nové oběti
Avatar for Pavel Ungr, SEOloger pavelungr
0
200
How to Build Effective Brand Mentions for AI Search (What the Data Says)
Avatar for Ryan Law ryanlaw
0
450
Debunking and Demystifying Generative Information Retrieval
Avatar for Dawn Anderson dawnieando
2
560
The SEO roadmap is dead. The future of search is decided in real time.
Avatar for Valentine Jahan valentinejahan
0
390
From Chaos To Clarity: Structuring International SEO for Real Impact
Avatar for Megan Hordijk meganhordijk
0
220

Featured

See All Featured
Context Engineering - Making Every Token Count
Avatar for Addy Osmani addyosmani
9
940
技術選定の審美眼（2025年版） / Understanding the Spiral of Technologies 2025 edition
Avatar for Takuto Wada twada
PRO
118
120k
Accessibility Awareness
Avatar for Sarah Abderemane sabderemane
1
130
16th Malabo Montpellier Forum Presentation
Avatar for AKADEMIYA2063 akademiya2063
PRO
0
140
Thoughts on Productivity
Avatar for Jon Yablonski jonyablonski
76
5.2k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
Avatar for Rebecca Miller-Webster rmw
35
3.5k
First, design no harm
Avatar for Per Axbom axbom
PRO
2
1.2k
SEOcharity - Dark patterns in SEO and UX: How to avoid them and build a more ethical web
Avatar for Sara Fernández Carmona sarafernandez
0
200
The Curse of the Amulet
Avatar for Matthew Lei leimatthew05
1
13k
The innovator’s Mindset - 
Leading Through an Era of Exponential Change - McGill University 2025
Avatar for Jean-Marc De Jonghe jdejongh
PRO
1
190
Leveraging LLMs for student feedback in introductory data science courses - posit::conf(2025)
Avatar for Mine Cetinkaya-Rundel minecr
1
280
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
Avatar for Joe Casabona jcasabona
34
2.8k

Transcript

  1. How are you today? Google Search Central Meetup Paris -

    13/10/22 alizeebaudez.com - @AlizeeBaudez

  2. Hi, I’m Alizée 👋 SEO consultant • Independent • International

    • Based in Strasbourg • I love coffee, I hate artichokes • I am not a licenced therapist… alizeebaudez.com - @AlizeeBaudez

  3. Storytime

  4. Early 2000s

  5. Thanks Mom !

  6. 2002

  7. Google comes to France

  8. 2002

  9. None
  10. None

  11. Picasa

  12. Google Earth

  13. Google Local

  14. None

  15. 2 options

  16. The right solution for me ↓ SEO

  17. None
  18. None

  19. The discovery

  20. We learn

  21. We think we know

  22. We think we have superpowers

  23. The first “rabbit hole”

  24. We study

  25. We do our research

  26. We read articles

  27. We… Open a Twitter account !?

  28. And we feel a little less lost

  29. And we learn stuff

  30. CTR!? Hreflang!? 🐰

  31. Getting our hands dirty

  32. With all this knowledge

  33. We experiment

  34. We optimise bits and bobs

  35. First website! First job! 🥳

  36. Sometimes we try shady stuff…

  37. Classic… 🎩

  38. Or not ! 😇

  39. … (mea culpa) 󰣺

  40. The downfall

  41. A new update?

  42. A new website?

  43. A penalty?

  44. A Twitter thread?

  45. Or worse…

  46. Explaining our job to family…

  47. And the good sides too!

  48. Learning new things

  49. None
  50. None

  51. Get into the rhythm

  52. Choose your sources of information

  53. Exchange (calmly)

  54. Stay in the know

  55. Do not overreact

  56. Continue to be amazed

  57. Enjoy!

  58. In short, we are all still 12 year olds playing

    on the internet!

  59. Thank you! alizeebaudez.com - @AlizeeBaudez