Google Search Central Meetup Paris 2022 - Story of an SEO career

Transcript

1. How are you today? Google Search Central Meetup Paris - 13/10/22 alizeebaudez.com - @AlizeeBaudez
2. Hi, I’m Alizée 👋 SEO consultant • Independent • International • Based in Strasbourg • I love coffee, I hate artichokes • I am not a licenced therapist… alizeebaudez.com - @AlizeeBaudez
3. Storytime
4. Early 2000s
5. Thanks Mom !
7. Google comes to France
11. Picasa
12. Google Earth
13. Google Local
15. 2 options
16. The right solution for me ↓ SEO
19. The discovery
20. We learn
21. We think we know
22. We think we have superpowers
23. The first “rabbit hole”
24. We study
25. We do our research
26. We read articles
27. We… Open a Twitter account !?
28. And we feel a little less lost
29. And we learn stuff
30. CTR!? Hreflang!? 🐰
31. Getting our hands dirty
32. With all this knowledge
33. We experiment
34. We optimise bits and bobs
35. First website! First job! 🥳
36. Sometimes we try shady stuff…
37. Classic… 🎩
38. Or not ! 😇
39. … (mea culpa) 󰣺
40. The downfall
41. A new update?
42. A new website?
43. A penalty?
44. A Twitter thread?
45. Or worse…
46. Explaining our job to family…
47. And the good sides too!
48. Learning new things
51. Get into the rhythm
52. Choose your sources of information
53. Exchange (calmly)
54. Stay in the know
55. Do not overreact
56. Continue to be amazed
57. Enjoy!
58. In short, we are all still 12 year olds playing on the internet!
59. Thank you! alizeebaudez.com - @AlizeeBaudez