Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Google Search Central Meetup Paris 2022 - Story...

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for Alizée Baudez Alizée Baudez
October 13, 2022
Marketing & SEO
46
0

Google Search Central Meetup Paris 2022 - Story of an SEO career

Avatar for Alizée Baudez

Alizée Baudez

October 13, 2022

More Decks by Alizée Baudez

See All by Alizée Baudez
Bizz & Buzz 2024 - Réussir son référencement en Europe : stratégies et exemples pour un SEO performant !
Avatar for Alizée Baudez alizeebaudez
0
140
Understanding and using AI for an effective international SEO strategy - SEO CAMP Day Strasbourg 2023
Avatar for Alizée Baudez alizeebaudez
0
2.9k
Comprendre et utiliser l'IA pour une stratégie de SEO international efficace - SEO CAMP Day Strasbourg 2023
Avatar for Alizée Baudez alizeebaudez
0
120
Google Search Central Meetup Paris 2022 - Histoire d'une carrière en SEO
Avatar for Alizée Baudez alizeebaudez
0
55

Other Decks in Marketing & SEO

See All in Marketing & SEO
Content Marketing Masters: Content Marketing for China
Avatar for Owain Lloyd-Williams owainlw
0
270
The Behavioural Data Goldmine: Psychology Principles Hidden in Your Website Analytics
Avatar for Sharoe sharoet
0
190
We Sent AI Agents to Win AI Search. Here's The Playbook.
Avatar for Samanyou Garg samanyougarg
0
670
Claude Codeでつくる事例記事制作Agent
Avatar for Sayuri Ikeda koyurin
1
610
Redefining Success Metrics for the AI Search Era - #BrightonSEO
Avatar for Aleyda Solis aleyda
0
1k
NOVASELL_Introduction
Avatar for novasell novasell
0
590
Teach The Shit Out Of Everything
Avatar for Ian Lurie portentint
PRO
0
420
The Death of a PPC Purist - Hero Conf UK - April 2026 - Chris Ridley
Avatar for Chris Ridley c_j_ridley
0
160
Debunking and Demystifying Generative Information Retrieval
Avatar for Dawn Anderson dawnieando
2
630
The Art of Disruption - Mark Perkins
Avatar for Ellie Wraith ewraith
0
690
Data Visualization For Marketers
Avatar for Ian Lurie portentint
PRO
0
110
Metehan YESILYURT - From Rankings to Citations: How LLMs Actually Choose Sources - Salon du Search Marketing Paris 30/01/2026
Avatar for Metehan Yeşilyurt metehanyesilyurt
2
190

Featured

See All Featured
Leadership Guide Workshop - DevTernity 2021
Avatar for David Neal reverentgeek
1
360
Skip the Path - Find Your Career Trail
Avatar for Mark Kilby mkilby
1
200
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
Avatar for Michelle Schulp Hunt marktimemedia
31
2.9k
So, you think you're a good person
Avatar for Per Axbom axbom
PRO
2
2.1k
Jess Joyce - The Pitfalls of Following Frameworks
Avatar for Tech SEO Connect techseoconnect
PRO
1
390
How To Stay Up To Date on Web Technology
Avatar for Chris Coyier chriscoyier
790
250k
Become a Pro
Avatar for Speaker Deck speakerdeck
PRO
31
6.2k
Efficient Content Optimization with Google Search Console & Apps Script
Avatar for Katarina Dahlin katarinadahlin
PRO
1
820
Context Engineering - Making Every Token Count
Avatar for Addy Osmani addyosmani
9
1.1k
The untapped power of vector embeddings
Avatar for Frank van Dijk frankvandijk
2
1.8k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
Avatar for Joe Casabona jcasabona
35
2.8k
Reality Check: Gamification 10 Years Later
Avatar for Sebastian Deterding codingconduct
0
2.3k

Transcript

  1. How are you today? Google Search Central Meetup Paris -

    13/10/22 alizeebaudez.com - @AlizeeBaudez

  2. Hi, I’m Alizée 👋 SEO consultant • Independent • International

    • Based in Strasbourg • I love coffee, I hate artichokes • I am not a licenced therapist… alizeebaudez.com - @AlizeeBaudez

  3. Storytime

  4. Early 2000s

  5. Thanks Mom !

  6. 2002

  7. Google comes to France

  8. 2002

  9. None
  10. None

  11. Picasa

  12. Google Earth

  13. Google Local

  14. None

  15. 2 options

  16. The right solution for me ↓ SEO

  17. None
  18. None

  19. The discovery

  20. We learn

  21. We think we know

  22. We think we have superpowers

  23. The first “rabbit hole”

  24. We study

  25. We do our research

  26. We read articles

  27. We… Open a Twitter account !?

  28. And we feel a little less lost

  29. And we learn stuff

  30. CTR!? Hreflang!? 🐰

  31. Getting our hands dirty

  32. With all this knowledge

  33. We experiment

  34. We optimise bits and bobs

  35. First website! First job! 🥳

  36. Sometimes we try shady stuff…

  37. Classic… 🎩

  38. Or not ! 😇

  39. … (mea culpa) 󰣺

  40. The downfall

  41. A new update?

  42. A new website?

  43. A penalty?

  44. A Twitter thread?

  45. Or worse…

  46. Explaining our job to family…

  47. And the good sides too!

  48. Learning new things

  49. None
  50. None

  51. Get into the rhythm

  52. Choose your sources of information

  53. Exchange (calmly)

  54. Stay in the know

  55. Do not overreact

  56. Continue to be amazed

  57. Enjoy!

  58. In short, we are all still 12 year olds playing

    on the internet!

  59. Thank you! alizeebaudez.com - @AlizeeBaudez