Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Google Search Central Meetup Paris 2022 - Story...

Avatar for Alizée Baudez Alizée Baudez
October 13, 2022
Marketing & SEO
0
24

Google Search Central Meetup Paris 2022 - Story of an SEO career

Avatar for Alizée Baudez

Alizée Baudez

October 13, 2022
Tweet

More Decks by Alizée Baudez

See All by Alizée Baudez
Bizz & Buzz 2024 - Réussir son référencement en Europe : stratégies et exemples pour un SEO performant !
Avatar for Alizée Baudez alizeebaudez
0
93
Understanding and using AI for an effective international SEO strategy - SEO CAMP Day Strasbourg 2023
Avatar for Alizée Baudez alizeebaudez
0
2.4k
Comprendre et utiliser l'IA pour une stratégie de SEO international efficace - SEO CAMP Day Strasbourg 2023
Avatar for Alizée Baudez alizeebaudez
0
69
Google Search Central Meetup Paris 2022 - Histoire d'une carrière en SEO
Avatar for Alizée Baudez alizeebaudez
0
35

Other Decks in Marketing & SEO

See All in Marketing & SEO
How to Optimise 3,500 Product Descriptions for eCommerce in One Day Using ChatGPT & Make
Avatar for Katarina Dahlin katarinadahlin
PRO
1
1.3k
CMO's Guide to Winning in AI Search with Ahrefs
Avatar for Andrei andreitit
0
1.1k
International SEO Forecasting - How to Determine the Investment Needed and the Potential Returns When Entering New Markets (James Brockbank, International Search Summit 2024)
Avatar for James Brockbank brockbankjames
PRO
0
900
Auditoría SEO en medios: Aplicando el método HIIT para poner en forma tu web y tu redacción
Avatar for Clara Soteras clarasoteras
0
450
How digital authority PR is redefining brand influence
Avatar for Bubblegum Search bubblegumsearch
0
230
From Search Rankings to Answer Synthesis - How to Weather The AI Storm
Avatar for Dawn Anderson dawnieando
0
240
Data Driven SEO: A Framework Based Approach
Avatar for Kazushi Nagayama knagayama
0
290
Smarter Search Strategies: Diversifying Ad Platforms in the Age of AI
Avatar for Serge Nguele yourppcdoc
1
140
250404 CultureDeck_Bizibl Technologies_v1.0
Avatar for YoheiHanatani yoheihanatani
0
120
AI and Inclusive SEO: Navigating Limitations for Diverse Narratives
Avatar for Ian Helms ianhelms
1
120
The State of Ecommerce SEO: How to Win in Today's Product SERPs [Featuring US & UK Insights] #Recommerce
Avatar for Aleyda Solis aleyda
1
330
Exploring the relationship between traditional SERPs and Gen AI search
Avatar for Ray Grieselhuber raygrieselhuber
PRO
2
2k

Featured

See All Featured
The Art of Programming - Codeland 2020
Avatar for Erika Heidi erikaheidi
54
13k
Helping Users Find Their Own Way: Creating Modern Search Experiences
Avatar for Dan Newman danielanewman
29
2.8k
Balancing Empowerment & Direction
Avatar for Lara Hogan lara
1
530
Designing for humans not robots
Avatar for Tammie Lister tammielis
253
25k
Practical Tips for Bootstrapping Information Extraction Pipelines
Avatar for Matthew Honnibal honnibal
PRO
21
1.4k
Rails Girls Zürich Keynote
Avatar for Gregor Martynus gr2m
95
14k
Building Better People: How to give real-time feedback that sticks.
Avatar for Will Jessup wjessup
367
19k
Making Projects Easy
Avatar for Brett Harned brettharned
117
6.3k
How to Think Like a Performance Engineer
Avatar for Harry Roberts csswizardry
25
1.8k
The Illustrated Children's Guide to Kubernetes
Avatar for Chris Short chrisshort
48
50k
Embracing the Ebb and Flow
Avatar for Simon Collison colly
86
4.8k
Documentation Writing (for coders)
Avatar for Carmen Chung carmenintech
73
5k

Transcript

  1. How are you today? Google Search Central Meetup Paris -

    13/10/22 alizeebaudez.com - @AlizeeBaudez

  2. Hi, I’m Alizée 👋 SEO consultant • Independent • International

    • Based in Strasbourg • I love coffee, I hate artichokes • I am not a licenced therapist… alizeebaudez.com - @AlizeeBaudez

  3. Storytime

  4. Early 2000s

  5. Thanks Mom !

  6. 2002

  7. Google comes to France

  8. 2002

  9. None
  10. None

  11. Picasa

  12. Google Earth

  13. Google Local

  14. None

  15. 2 options

  16. The right solution for me ↓ SEO

  17. None
  18. None

  19. The discovery

  20. We learn

  21. We think we know

  22. We think we have superpowers

  23. The first “rabbit hole”

  24. We study

  25. We do our research

  26. We read articles

  27. We… Open a Twitter account !?

  28. And we feel a little less lost

  29. And we learn stuff

  30. CTR!? Hreflang!? 🐰

  31. Getting our hands dirty

  32. With all this knowledge

  33. We experiment

  34. We optimise bits and bobs

  35. First website! First job! 🥳

  36. Sometimes we try shady stuff…

  37. Classic… 🎩

  38. Or not ! 😇

  39. … (mea culpa) 󰣺

  40. The downfall

  41. A new update?

  42. A new website?

  43. A penalty?

  44. A Twitter thread?

  45. Or worse…

  46. Explaining our job to family…

  47. And the good sides too!

  48. Learning new things

  49. None
  50. None

  51. Get into the rhythm

  52. Choose your sources of information

  53. Exchange (calmly)

  54. Stay in the know

  55. Do not overreact

  56. Continue to be amazed

  57. Enjoy!

  58. In short, we are all still 12 year olds playing

    on the internet!

  59. Thank you! alizeebaudez.com - @AlizeeBaudez