Role of Prototyping in Lean Ux

This presentation was given to graduate students at Bentley University #LeanUX #Agile #DesignThinking

Transcript

1. A M R I T A AV I Y E N T E H F 7 7 0 – S P R I N G 2 0 1 3 B E N T L E Y U N I V E R S I T Y ROLE OF PROTOTYPING IN LEAN UX
2. AGENDA •  About Me & Why Lean UX •  Lean UX Concepts •  UX, Agile UX, Lean UX •  Lean Startup / Lean UX •  Foundations of Lean UX •  Role of Prototyping in Lean UX Role of Prototyping in Lean UX 2
3. ABOUT ME AND WHY LEAN UX •  Software Engineer •  Agile experience •  Design •  Learning UX •  Startup •  Obsessed with “Lean…” (but not an expert, yet!) Role of Prototyping in Lean UX 3
4. LEAN UX CONCEPTS Role of Prototyping in Lean UX 4 The LEAN Startup - Eric Ries LEAN UX: Applying Lean Principles to Improve User Experience - Jeff Gothelf UX for LEAN Startups - Laura Klein
5. UX, AGILE UX, LEAN UX Role of Prototyping in Lean UX 5
6. LEAN STARTUP / LEAN UX Build Product Measure Data Learn Ideas Think Make Check Eric Ries Build-Measure-Learn Feedback loop Think-Make-Check UX Cycle LEAN STARTUP + UX = LEAN UX Role of Prototyping in Lean UX 6
7. FOUNDATIONS OF LEAN UX •  Design Thinking •  Agile Software Development •  Lean Startup Principles Role of Prototyping in Lean UX 7
8. DESIGN THINKING “Design thinking is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity” - Tim Brown (CEO, IDEO) Role of Prototyping in Lean UX 8 •  Work towards product goals via ideation, prototyping, implementation and learning steps •  Solution focused approach to problem solving
9. AGILE SOFTWARE DEVELOPMENT Role of Prototyping in Lean UX 9
10. LEAN STARTUP PRINCIPLES •  Build •  Turn ideas into products •  Measure •  Get feedback from users •  Learn •  Learn if pivoting is needed •  MVP (Minimum Viable Product): •  Smallest version that you can build to test your hypothesis •  Requires least amount of effort and development time •  Prototyping plays an important role in building the MVP Role of Prototyping in Lean UX 10
11. ROLE OF PROTOTYPING IN LEAN UX •  “Lean UX is where Prototyping shines” - Jeff Gothelf (UX Designer and Author-Lean UX: Applying Lean Principles to Improve User Experience) •  Allows the designer to build the product experience putting in minimum amount of effort and iterate based on feedback. Role of Prototyping in Lean UX 11
12. ROLE OF PROTOTYPING IN LEAN UX •  Choosing the right tool for prototyping based on what is to be learned from the MVP Prototype/Fidelity Tool Paper Prototypes - Low Paper Clickable Wireframes - Low OmniGraffle, MS Visio Mid Axure RP, Adobe Illustrator High Code Role of Prototyping in Lean UX 12
13. LEAN UX CONFERENCE (APRIL 2013) •  “There are no best practices for Lean UX. We are dealing with unknown unknowns. The land of innovation -Will Evans (Director-UX, TLCLabs) •  Don’t listen to users, instead watch their behavior - Tomer Sharon (Author, “It’s Our Research”, Sr. UX Researcher, Google) •  Your user is a person. To to them like one! (Use natural language) -Bill Beard – Creative Director of Copy (TheLadders) •  Designers are expected to be perfect all the time. And agile doesn’t work that way. Designers must adopt a sustainable pace (instead of coping with Agile) -Jonathan Berger - Designer/Developer (Pivotal Labs) •  Nothing kills a new idea faster than common sense - Luke Williams (Exec Director, Berkley Center fo Entrepreneurship and Innovation) •  Good UX = Good Business - Eewie Chen (Founder, HaaYaa.com) Role of Prototyping in Lean UX 13
14. REFERENCES •  Ries, E. (2012). Lean Startup •  Gothelf, J. (2013). Lean UX. •  Sharon, T. (2012). Lean Startup is Great UX Packaging. Smashing Magazine. •  Brown, T. (IDEO). (2008). Design Thinking. Harvard Business Review. Role of Prototyping in Lean UX 14
15. THANK YOU! Role of Prototyping in Lean UX 15