Getting Craftier With Email Marketing

Summit of Awesome 2012, Washington DC

Transcript

1. Getting Craftier with Email Marketing Out-of-the-box ideas for enhancing your newsletters Tuesday, September 18, 12
2. Amy Ellis (@amy_e_ellis) - Head of Integrations and Partnerships at MailChimp. - Professional background in marketing & PR for nonprofit organizations. - Manages email marketing for the Atlanta Rollergirls & serves as an email strategy consultant for other small businesses. - Has presented email marketing workshops at conferences (crafty & otherwise) in Baltimore, Los Angeles, Washington DC, Atlanta and Seattle. - Only eats bananas. Tuesday, September 18, 12
3. 2010 Tuesday, September 18, 12
4. 2011 Tuesday, September 18, 12
5. 2012 Tuesday, September 18, 12
6. Getting Craftier with Building Your List Tuesday, September 18, 12
7. List Friends Tuesday, September 18, 12
8. Email Content You Email Marketing Your Party Tuesday, September 18, 12
9. Don’t force people to come to your party! (emailing without permission) Tuesday, September 18, 12
10. Get Your Invites Out Tuesday, September 18, 12
11. Add Incentives Tuesday, September 18, 12
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14. Don’t forget to tell your fans and followers about the promotion! - Post on Facebook - Tweet - Post a sign at your booth Tuesday, September 18, 12
15. Getting Craftier with Creating Your Content Tuesday, September 18, 12
16. Decorate for the party (creating your campaign) Tuesday, September 18, 12
17. Make Your Campaigns Mobile Friendly Test your campaigns on your mobile device before sending. Tuesday, September 18, 12
18. Use Mobile Friendly Templates Tuesday, September 18, 12
19. Some General Design Guidelines 320px max width for any one column Total max width 560px Increase text size, 16px minimum Tuesday, September 18, 12
20. 2 Column Templates Can Be Good Tuesday, September 18, 12
21. Allows for zooming Tuesday, September 18, 12
22. Make Sure Links Are Thumb Friendly Tuesday, September 18, 12
23. Make Sure Links Are Thumb Friendly Tuesday, September 18, 12
24. Getting Craftier with Sending Your Campaign Tuesday, September 18, 12
25. Just Send It Already! Tuesday, September 18, 12
26. Start Experimenting Tuesday, September 18, 12
27. Test Different Subject Lines, Send Times and More Tuesday, September 18, 12
28. Review Your Reports For The Past Few Months For Ideas Tuesday, September 18, 12
29. Segment Your Audience To Send More Personal Content Tuesday, September 18, 12
30. Automate Some of Your Sending - Create an ‘About Me’ autoresponder to trigger 1-2 days after someone joins your list. - Set up a ‘thank you for subscribing’ email with the most popular products from your shop & trigger it to send a few days after signup. - Send a special surprise offer 1 day before a subscribers’ birthday. Tuesday, September 18, 12
31. Getting Craftier with Social Sharing Tuesday, September 18, 12
32. Tell everyone how much fun the party was (social sharing) Tuesday, September 18, 12
33. Post on FB and Twitter 1 day or so before you send your newsletter. Tease the content and encourage people to sign up. Tease Your Campaigns To Get More Signups Tuesday, September 18, 12
34. Partner with Fellow Crafters For Even Better Results Connect with like-minded crafters & swap content or special offers for the other’s next newsletter. Look around for Crafters you love, friends, or crafters you know your subscribers love. Signup for their list, see what kind of content they send, then reach out to see if they’d want to work together. Tuesday, September 18, 12
35. Need ideas? Try Wavelength! Tuesday, September 18, 12
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37. - Reward fans who signup for your email list. - Make a few tweaks to your email template so its mobile friendly. - Experiment with subject lines and send times. - Try segmenting your list when you send targeted content. - Set up an automated campaign. - Tease each issue before you send it to encourage a few last minute subscriptions. - Partner with other crafters to get in front of a new audience. Your Mission For 2012 Tuesday, September 18, 12
38. Thank You Amy Ellis @amy_e_ellis Tuesday, September 18, 12