How To Run Your Email Marketing Like A Dinner Party

Transcript

1. How To Run Your Email Marketing Like A Dinner Party
2. Amy Ellis (@amy_e_ellis) - Head of Integrations and Partnerships at MailChimp. - Professional background in marketing & PR for nonprofit organizations. - Manages email marketing for the Atlanta Rollergirls. - Marketing strategy consultant for other small businesses. - Has presented email marketing workshops at conferences in Baltimore, Los Angeles, Washington DC, Atlanta and Seattle.
3. You really need to be doing an email newsletter. You’re right! I’m gonna do some email marketing!
5. Take a deep breath & look at this dog.
6. Everything you need to know about email marketing can be learned from throwing dinner parties.
7. List Friends
8. Email Content You’re the Host Email Marketing Your Party
9. Don’t force people to come to your party! (emailing without permission)
10. But do invite them to come if they want. (building your list)
17. Decorate for the party (creating your campaign)
43. Tell everyone how much fun the party was (social sharing)
47. Reflect on the party (Review Your Reports)
48. Find one thing to test or try doing differently at your next party
50. Thank You! Amy Ellis @amy_e_ellis amyeellis.com