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Product Innovation Through a Gender Lens

Product Innovation Through a Gender Lens

Women control almost 80% of the consumer market, and yet tech products are often very stereotypical and biased towards men’s needs and expectations. Why is it so? How can we change that? and what’s the potential of better incorporating women’s perspective in our product design processes?

Anat Katz-Arotchas

April 12, 2016
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  1. Apple’s Health App 2015 “Apple Stops ignoring women’s Health with

    IOS 9 Health kit” Techcrunch, June 2015 Reproductive Health
  2. In 2014 only 26% of computing jobs were held by

    women Hacking Tech’s Diversity Problem, HBR 10-14 The Challenge – Predominantly male environment
  3. Dating apps 42% of female online daters had been contacted

    in a way that made them feel harassed or uncomfortable. 17% of men said the same. Pew Research 2013
  4. Summary Realize the gender lens business and innovation potential •

    Analyse your data to identify gender differences • Research women distinctively • Pay special attention to social values and emotions