The Power of Strategic Outreach in Link Building and PR Strategies

A meticulously crafted outreach strategy emerges as a key factor of success both in link building and digital PR. Conventional advice emphasizes the need for personalized emails and diligent follow-ups to enhance the likelihood of obtaining links, in this talk we will go beyond surface-level recommendations of just "personalisation". (What does that even mean?)

You'll delve into the intricacies of truly personalizing an email and we be analysing the essential steps that precede it. Recognizing that this "in-between area" of outreach often poses challenges for many. But with the right steps you can get the links of your dreams.

Transcript

1. The Power of Strategic Outreach in Link Building and PR Strategies Andrea Piackova Legacy Communications Speakerdeck.com/andreapiackova @andrea_piackova
2. #BrightonSEO DR 82 DR 90 DR 91 DR 90 Traffic 21.6K DR 91 DR 89
3. Emotional Outreach #BrightonSEO QUESTIONING YOUR LIFE CHOICES
4. ASSET LINKABLE #BrightonSEO
5. 1. Identify or Create a linkable asset that others will want to link to. #BrightonSEO
7. Look at your FYP
8. CUSTOM MEDIA LIST #BrightonSEO
9. 2. The key to nailing your campaign's success is effectively targeting and narrowing down your media list. #BrightonSEO
10. How To Find Your Perfect Match? #BrightonSEO
11. Find keywords that capture the essence of your story or your client's product/service. #BrightonSEO
12. #BrightonSEO THE SNOWBALL METHOD
13. #BrightonSEO
14. #BrightonSEO
15. The Snowball Method is a link prospecting strategy on steroids that will help you find infinite link opportunities. #BrightonSEO
16. #BrightonSEO STEP 1 IDENTIFY SHOULDER NICHES
17. #BrightonSEO STEP 2
18. #BrightonSEO STEP 3
19. #BrightonSEO Search Operators • “keyword" coverage • “keyword" coverage after:2023-07-01 • intitle:“keyword" coverage • “keyword" + location:"New York"
20. ANALYSIS PROSPECT OR WEBSITE #BrightonSEO
21. #BrightonSEO 3. The more research you do, the fewer delays you’ll encounter.
22. What should you focus on? #BrightonSEO
23. RELEVANCY Q1: Am I reaching out to the right person? Q2: Is my content/anchor relevant? #BrightonSEO
24. VALUE DID YOU FORGET SOMEONE?
25. Give, Give, Give, Then Ask! -Gary Vaynerchuk- #BrightonSEO
26. CLARITY If you confuse them, you’ll lose them #BrightonSEO
27. OUTREACH PERSONALISED #BrightonSEO
28. #BrightonSEO SHOW TIME BABY
29. 4. Don’t be generic! Your outreach should be thought out. But don’t fall into the trap of analysis paralysis. #BrightonSEO
31. LINK BUILDING OUTREACH Case Study Your Request What’s in it for them? Client’s Email Compliment #BrightonSEO
32. DIGITAL PR OUTREACH CONCISE INTRO CONTACT INFO ALL IN ONE COUNTRY #BrightonSEO
33. TIMING #BrightonSEO
34. #BrightonSEO 5. Use time to your advantage and it will become your greatest ally in your campaign’s success.
35. 10 A.M. IN PHILADELPHIA IS NOT 10 A.M. IN SAN FRANCISCO 12 1 11 2 10 3 9 4 8 5 7 6 #BrightonSEO
36. Analyse open rates after you send that first email.
37. FOLLOW UPS #BrightonSEO
38. WHAT’S NEXT? #BrightonSEO
39. 6. Follow-ups are not there to tick a box. They need to be analysed and improved by 1% each time!
40. How to get that link? RE-EVALUATE YOUR APPROACH #BrightonSEO
41. Leverage the data you have at your disposal. DIGITAL PR #BrightonSEO
42. #BrightonSEO
43. Use all the right channels at your disposal. Link Building SLACK LINKEDIN #BrightonSEO
44. LINKEDIN
45. BE PERSISTENT #BrightonSEO
46. FREQUENCY #BrightonSEO
47. #BrightonSEO
48. JOURNALIST LINK REQUEST 24H WINDOW BE SPECIFIC BE DETACHED #BrightonSEO
49. THANK YOU! #BrightonSEO GO GET ‘EM LINKS andrea@legacycommunications.com