If I made a product that did X, would you buy it?

This deck highlights my learnings from the very fun and insightful book "The Mom Test". It is a very good product-oriented book, most useful in the initial idea validation phase of your startup.

Transcript

1. If I made a product that did X, would you use it? Andrei Diaconu
2. Have you read The Mom Test by Rob Fitzpatrick?
3. Let's all come up with a startup idea
4. Help me validate it I'll write down your questions. I'll answer.
5. So it's a good idea Right?
6. I failed the Mom Test And here is why
7. 1. What is "fluff"? Generics Hypotheticals The future
8. Would you... Do you ever... What do you usually... Might you... Do you see yourself...
9. 2. People are nice to you. Compliments
10. I'm quitting my job to ... I am working on a project ... I have an awesome idea ... + What do you think? Please be honest! I can take it.
11. 3. Customer Ideas Keep you busy
12. What are we searching for?
13. Seek information, not validation. "Bad news" is life saving news.
14. What can we do? Solutions
15. 1. Fluff Anchor with past numbers, actions, data
16. 2. Compliments Deflect Get back to details Be undercover
17. When you talk, you learn nothing. Stop pitching about it
18. 3. Ideas Dig. Ask why.
19. Let's try again
20. • “Do you think it’s a good idea?” • “Would you buy a product which did X?” • “How much would you pay for X?” • “What would your dream product do?” • “Why do you bother?” • “What are the implications of that?” • “Talk me through the last time that happened.”
21. • “Talk me through your workflow.” • “What else have you tried?” • “Would you pay X for a product which did Y?” • “How are you dealing with it now?” • “Where does the money come from?” • “Who else should I talk to?” • “Is there anything else I should have asked?”
22. Resources www.momtestbook.com
23. Thank you! www.andreidiaconu.com