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If I made a product that did X, would you buy it?

If I made a product that did X, would you buy it?

This deck highlights my learnings from the very fun and insightful book "The Mom Test". It is a very good product-oriented book, most useful in the initial idea validation phase of your startup.

Andrei Diaconu

March 24, 2018

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  1. If I made a product that did X, would you

    use it? Andrei Diaconu
  2. Have you read The Mom Test by Rob Fitzpatrick?

  3. Let's all come up with a startup idea

  4. Help me validate it I'll write down your questions. I'll

  5. So it's a good idea Right?

  6. I failed the Mom Test And here is why

  7. 1. What is "fluff"? Generics Hypotheticals The future

  8. Would you... Do you ever... What do you usually... Might

    you... Do you see yourself...
  9. 2. People are nice to you. Compliments

  10. I'm quitting my job to ... I am working on

    a project ... I have an awesome idea ... + What do you think? Please be honest! I can take it.
  11. 3. Customer Ideas Keep you busy

  12. What are we searching for?

  13. Seek information, not validation. "Bad news" is life saving news.

  14. What can we do? Solutions

  15. 1. Fluff Anchor with past numbers, actions, data

  16. 2. Compliments Deflect Get back to details Be undercover

  17. When you talk, you learn nothing. Stop pitching about it

  18. 3. Ideas Dig. Ask why.

  19. Let's try again

  20. • “Do you think it’s a good idea?” • “Would

    you buy a product which did X?” • “How much would you pay for X?” • “What would your dream product do?” • “Why do you bother?” • “What are the implications of that?” • “Talk me through the last time that happened.”
  21. • “Talk me through your workflow.” • “What else have

    you tried?” • “Would you pay X for a product which did Y?” • “How are you dealing with it now?” • “Where does the money come from?” • “Who else should I talk to?” • “Is there anything else I should have asked?”
  22. Resources www.momtestbook.com

  23. Thank you! www.andreidiaconu.com