Why Nobody Fills Out My Forms Part 2 - Electric Boogalo

Why Nobody Fills Out My Forms Part 2 Andrew Malek
http://malektips.com/ @malekontheweb

@malekontheweb Forms Part 2 – Judgement Day?

@malekontheweb Forms Part 2 –The Legend of Curly’s Gold?

@malekontheweb Forms Part 2 – !

@malekontheweb Input Le Input Lengths

@malekontheweb

@malekontheweb ZIP Code Field Size ▪ “The size of the
input communicates the length of the content needed.” –Andrew Coyle, Product Designer –https://uxdesign.cc/design-better-input-fields- 3d02985a8e24 ▪ “Thou shalt size the input fields according to their expected input” –Johan Ronsse, Designer –https://mono.company/journal/design-practice/the-10- commandments-of-good-form-design-on-the-web/

@malekontheweb ZIP Code Field Size (2) ▪ However… don’t make
the size too small –Test with several browsers – font rendering may differ –Test with maximum length of largest width character (i.e. M or W) –If users from other countries expected, test with other ZIP / postal code formats

@malekontheweb Single Column

@malekontheweb https://baymard.com/blog/avoid-multi-column-forms

@malekontheweb Multiple fields on one line

@malekontheweb Are Two Columns Really Bad? ▪ Research by ConversionXL
Institute –https://conversionxl.com/research-study/form-field- usability/ ▪ “Survey participants completed the linear, single- column form (n = 356) an average of 15.4 seconds faster than the multi-column form (n = 346). This was significantly faster at a 95% confidence level.”

@malekontheweb But There is an Exception… ▪ Kathryn Whitenton of
the Nielsen Norman Group –https://www.nngroup.com/articles/web-form-design/ ▪ “Exceptions to this rule: short and/or logically related fields such as City, State, and Zip Code can be presented on the same row.” ▪ If implementing, testing is still recommended…

@malekontheweb “Text fields should be about the same size as
the expected input since it’s extremely error prone when users can’t see their full entry.” - Nielsen Norman Group

@malekontheweb Too small!

@malekontheweb ******* ********** ** ACCOUNT MANAGEMENT UX

@malekontheweb Allow for a show password option (i.e. eBay)

@malekontheweb Show Password JavaScript ▪ Angular – Bootstrap – ngx-show-hide-password
– https://github.com/osahner/ngx-show-hide-password ▪ Bootstrap Show Password – https://github.com/wenzhixin/bootstrap-show-password ▪ jQuery hideShowPassword – https://github.com/cloudfour/hideShowPassword ▪ react-password-mask – https://www.npmjs.com/package/react-password-mask ▪ Vue-password – https://github.com/skegel13/vue-password

@malekontheweb Sign-on – confirm password field

@malekontheweb Confirm Password Issues ▪ Jessica Enders, Principal of former
design consultancy Formulate ▪ “By having double entry for one or more fields on a web form, we are asking the entire user population to do more work, for the sake of preventing what could be a very small number of errors.” –https://www.formulate.com.au/blog/double-entry- form-fields

@malekontheweb Confirm Password Field Case Study ▪ Formisimo, form analytics
company ▪ “We noticed that over a two month period, our password repeat field … was responsible for over a quarter of all the people that abandoned our sign up process:” –https://www.formisimo.com/blog/case-study-small- changes-lead-to-a-55-increase-in-conversions/

@malekontheweb SMS 2FA (Two-Factor Authentication) ▪ Ensure code changes every
time ▪ Keep verification code page free from distractions ▪ 4-6 digits to be typed typically fine; longer may frustrate users ▪ Do not show the whole phone number – just couple of digits

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@malekontheweb Credit Card Entry

@malekontheweb Though it May Seem Obvious… ▪ Keep credit card
entry quick ▪ Avoid distractions ▪ Describe all form fields ▪ Explain errors ▪ More ideas: –https://designmodo.com/ux-credit-card-payment- form/

@malekontheweb Auto Detect Credit Card Type ▪ Stack Overflow discussion
–https://stackoverflow.com/questions/72768/ ▪ credit-card-type –https://github.com/braintree/credit-card-type ▪ jQuery Credit Card Validator –https://github.com/PawelDecowski/jQuery- CreditCardValidator/

@malekontheweb Entering Credit Card Information ▪ “Errors during the checkout
process are generally problematic as they are likely to lead to cart abandonments, and card validation errors are even worse because users are particularly volatile when entering sensitive information such as their credit card data” –Baymard Institute –https://baymard.com/checkout-usability/credit-card- patterns

@malekontheweb

@malekontheweb Spacing Patterns and Formatting ▪ Card type, spacing patterns,
etc. from Baymard Institute –https://baymard.com/checkout-usability/credit-card- patterns ▪ NPM package to add spaces to credit card numbers –https://www.npmjs.com/package/credit-card-space ▪ Angular-credit-cards –https://github.com/bendrucker/angular-credit-cards ▪ React-maskedinput –https://github.com/insin/react-maskedinput

@malekontheweb

@malekontheweb Don’t Use Four Fields! ▪ ‘With split fields …
it adds in an extra cognitive load to the user. "Do I need to manually jump to each field?“ "Will the system do it for me?“ "What if I hit tab myself but the form automatically jumped - will it have jumped into the 3rd field instead...?“’ –https://ux.stackexchange.com/questions/98914/

@malekontheweb

@malekontheweb Credit Card Expiration Date ▪ “The greater the difference
between the format of the expiry date on the card and the format of the expiry date in the UI, the greater the cognitive load on users when transcribing and validating their transcription.” –Jeffrey Morgan, UI Designer and developer –http://usabilityetc.com/2015/03/credit-card- expiration-date-user-interface/

@malekontheweb Credit Card Expiration Date (2) ▪ Label the month
and year fields ▪ 2-digit year recommended – that is what is seen on cards, though many use 4-digits ▪ If showing the month name, show the number first, i.e. “02 – Feb” for ease of scanning ▪ Pulldowns require extra clicks / presses, though reduces need to verify for invalid input – A/B test

@malekontheweb

@malekontheweb https://developers.google.com/web/fundamentals/design-and- ux/input/forms/

@malekontheweb https://stackoverflow.com/questions/25163891/

@malekontheweb Grouping Fields

@malekontheweb Which Approach? ▪ Group related fields into sections and
show all on one long page ▪ Group related fields into sections that collapse / expand, allowing the user to show / hide each section ▪ Put different sections of input on separate pages

@malekontheweb One Page, Split into Sections ▪ One page has
a smaller “interaction cost” – fewer clicks / presses as one doesn’t have to navigate between pages ▪ Easier to see all answers before submitting without relying on separate “Review” screen for multi-page forms. –Raluca Budiu, Director of Research –Nielsen Normal Group –https://www.nngroup.com/articles/wizards/

@malekontheweb

@malekontheweb Accordion-Style Checkout Issues ▪ Consider automatically collapsing other sections
when opening new sections, to simplify display ▪ Browser back button should not go to previous webpage, but previous accordion section ▪ Auto-scroll users when opening a section ▪ Animate step changes –Baymard Institute –https://baymard.com/blog/accordion-checkout-usability

@malekontheweb Argument for “One Thing Per Page” ▪ Adam Silver,
designer and coder ▪ “Six years later (2014), when I was at Just Eat, the same thing happened. We redesigned the single- page checkout flow so that each section became its own page. … The result was an extra 2 million orders a year.” –https://www.smashingmagazine.com/2017/05/better- form-design-one-thing-per-page/

@malekontheweb Accessibility Argument – Multi-Page ▪ “This helps make long
forms less daunting and easier to understand, particularly for people who are less experienced using computers or who have various cognitive disabilities.” –W3C Web Accessibility Initiative –https://www.w3.org/WAI/tutorials/forms/multi-page/

@malekontheweb

@malekontheweb https://uxplanet.org/the-18-must-do-principles-in-the-form- design-fe89d0127c92

@malekontheweb Let Users Save Their Work ▪ Provide a “Save”
button so users can fill out the form later ▪ Ensure it stands out from “Continue” button, but placed near button so user can find it easily –Raluca Budiu, Nielsen Normal Group –https://www.nngroup.com/articles/wizards/

@malekontheweb One More Thing… Prepare Users ▪ Depending on purpose,
warn users of approximate time needed ▪ If IDs, cards, information needed, prompt users –Biz Testy –https://bitzesty.com/2017/03/20/web-form-ux- making-long-complex-forms-easier-users/

@malekontheweb

@malekontheweb Styling Forms Styling Forms Styling Forms Styling Forms

@malekontheweb General Form Styling Notes ▪ Ensure a pressed button
appears different ▪ Don’t cram form elements together – white space is your friend ▪ Blur / gray out read-only fields ▪ Consistent look-and-feel throughout website ▪ Highlight active field

@malekontheweb Bootstrap - https://getbootstrap.com/

@malekontheweb Material Design - https://material.io/guidelines/components/text-fields.html

@malekontheweb Material Design Libraries ▪ Angular Material –https://material.angular.io/ ▪ Material
– UI (React) –http://www.material-ui.com/ ▪ MUI (VanillaJS, Angular, React) –https://www.muicss.com/ ▪ Vue Material –https://vuematerial.io/

@malekontheweb Semantic UI - https://semantic-ui.com/

@malekontheweb Miscellaneous

@malekontheweb Autofocus First Field ▪ Autofocus on first form field
<input type="text" name= " name" autofocus> ▪ Combine with highlighting or differentiating active field ▪ Lets user know where they are in form and immediately start typing

@malekontheweb Which Would You Prefer? ▪ “The form has been
submitted. A newsletter should arrive shortly.” ▪ “Thank you for taking the time to sign up for our newsletter! You should receive your first newsletter soon!” ▪ “Design Better Form” –https://lollypop.biz/blog/2017/august/design-better- form

@malekontheweb

@malekontheweb WHY NOT ALL CAPS? ▪ “The more nonparallel edges
your text has, the higher the shape contrast it has. High shape contrast makes words easier for users to recognize.” –Anthony, UX Movement –http://uxmovement.com/content/all-caps-hard-for- users-to-read/

@malekontheweb Remember Everything During a Process ▪ Retyping information frustrates
users ▪ Too much may drive them elsewhere ▪ For complicated, multi-step forms, users will try different paths than what you expected

@malekontheweb Dark Patterns

@malekontheweb What are “Dark Patterns”? ▪ According to Harry Brignull
of http://darkpatterns.com/ : –“Dark Patterns are tricks used in websites and apps that make you buy or sign up for things that you didn't mean to.”

@malekontheweb

@malekontheweb http://malektips.com @malekontheweb

Why Nobody Fills Out My Forms Part 2 - Electric...

Why Nobody Fills Out My Forms Part 2 - Electric Boogalo

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