Responsive Design and Development "Gotchas"

This session explores why choosing a good responsive framework, while assisting in development and ensuring a consistent look-and-feel, is just one piece of the much larger process of creating a truly engaging website or web application. Topics include why using the latest swiping motion du jour may not immediately make sense to all users, how a site's layout and content must truly be thought of as an architecture project to get the most "bang for the buck", and what problems that interactivity in the form of form entry can result in driving potential users and customers away, never to be seen again.

Transcript

1. Responsive Design
   and Development
   “Gotchas”
   @malekontheweb
   

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2. X
   X
   X
   X
   

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3. Do Frameworks Solve Everything?
   

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4. Andrew Malek
   UI/UX Developer
   NCR Corporation, Retail Solutions
   Division
   @malekontheweb
   http://www.malektips.com/
   

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5. Android Device Fragmentation
   

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6. Android Screen Size Fragmentation
   http://opensignal.com/reports/2015/08/android-fragmentation/
   

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7. And iOS Devices… (Air, Pro, Plus, …)
   http://iosres.com/
   

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8. “Common Sense is
   Not So Common”
   - Voltaire
   

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9. You Won’t Believe This About Cell Phones!
   

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10. What is Important to Them?
    

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11. ? Content ?
    

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12. •WHO is using my site?
    •WHAT are their main goals?
    •WHEN to use timely information?
    •WHERE are users going?
    •WHY?
    

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14. For More on Content Strategy
    • http://www.usability.gov/what-and-why/content-
    strategy.html
    • http://alistapart.com/article/audiences-outcomes-
    and-determining-user-needs
    • https://uxmag.com/articles/content-strategy-and-
    ux-a-modern-love-story
    

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16. "The hamburger icon, used most
    egregiously, allows you to put 500
    options into a mobile app without doing
    the hard work of actually figuring out
    what belongs there“
    - Luke Wroblewski
    - http://www.bbc.com/news/magazine-31602745
    

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17. Hamburger Menu “Onboarding”
    

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18. Draw an Actual Button
    

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19. Use a Word in the Menu
    

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20. Menu Word Studies:
    • http://www.catalystnyc.com/2015/02/navigating-
    mobile-hamburger-menu-anyone-get/
    • http://moovweb.com/blog/hamburger-menu-handy-
    tool-or-useless-icon/
    • http://conversionxl.com/testing-hamburger-icon-
    revenue/
    • http://www.peakusability.com.au/articles/mobile-ux-
    part-1-menu-burgers-and-navicons
    

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21. Other
    Options?
    

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22. Provide Actual Links
    

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23. Tab Bar
    

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24. Forms Sample Uses
    •Signup / Login
    •Shopping Cart Checkout
    •Survey
    •Advanced Search / Filtering
    •Post / Reply to Messages
    

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25. Some Frameworks
    

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26. Typing, Swiping, Reading…
    

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28. Keep Forms Short
    

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29. Don’t Force a Login When Possible
    

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30. Simplify the Signup Process
    

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31. Phone Number Signup
    One option: Digits SDK (from Twitter)
    - SMS and Confirmation Code
    •https://fabric.io/kits/ios/digits
    •https://fabric.io/kits/android/digits
    

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32. Must You Ask Other Questions?
    • Need the real name?
    • Need age?
    • Need to ask the gender?
    • If so, consider to reduce chance of being offensive:
    http://ux.stackexchange.com/questions/19923/
    

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33. Social Network Signup / Login
    • Reduce Typing
    • Google: https://developers.google.com/identity/
    • Facebook:
    https://developers.facebook.com/docs/facebook-login
    • Yahoo!: https://developer.yahoo.com/openid/
    • OpenID: http://openid.net/
    

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34. Password Prompt Masking:
    

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35. Option to Show Password?
    

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36. JavaScript to Show Password:
    • Bootstrap:
    https://github.com/wenzhixin/bootstrap-show-
    password
    • jQuery:
    https://github.com/cloudfour/hideShowPassword
    

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37. Password Strength Meter:
    jQuery and Bootstrap: https://github.com/ablanco/jquery.pwstrength.bootstrap
    

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38. Are Password Strength Meters Best?
    Google “Correct Horse
    Battery Staple” for an
    alternate opinion…
    

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39. Keep Surveys Short!
    

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40. https://twitter.com/jmspool/status/584001051415683072
    

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41. For More on Surveys:
    • https://www.uie.com/brainsparks/2015/09/24/stop
    -doing-survey-research/
    • https://www.uie.com/brainsparks/2010/12/26/19-
    lessons-from-united-airlines-on-how-to-build-a-
    crappy-survey/
    • http://www.nngroup.com/articles/keep-online-
    surveys-short/
    

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42. No Huge Menus - Or Help Navigate
    

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43. Birthdays – A Better Way?
    https://designnotes.blog.gov.uk/2013/12/05/asking-for-a-date-of-birth/
    

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44. Some Debate on Birthday UI
    • Numeric text only?
    • Pulldowns?
    • Calendar Popup
    • http://ux.stackexchange.com/questions/5119/
    • http://ux.stackexchange.com/questions/41059/
    

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45. Google Accounts: Desktop & Mobile
    

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46. Automate!
    

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47. Autodetect Location: IP or Geolocation
    • http://ip2location.com
    • http://dev.maxmind.com/geoip/geoip2/geolite2/
    • http://dev.w3.org/geo/api/spec-source.html
    • https://developers.google.com/maps/documentati
    on/javascript/examples/geocoding-reverse
    

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48. Autodetect Credit Card Type
    http://stackoverflow.com/questions/5911236/
    

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49. Fix Mistyped Email Addresses
    https://github.com/mailcheck/mailcheck
    

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50. Swipes and Gestures
    •Pull to Refresh
    •Zoom
    •Rotate
    •OS/specific (five-finger pinch on iOS)
    

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52. "What used to be a simple app turned into a
    MESS with the last update. I used to be able
    to pull up the app and view all the info I
    wanted to see QUICKLY and effortlessly on
    default page... NOW I have to flip between 3-
    4 screens or scroll around to find this info. I
    don't have time to play these hide and
    seek games… "
    

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53. Donald A. Norman and Jakob Nielsen:
    "In Apple Mail, to delete an unread item, swipe right
    across the unopened mail and a dialog appears,
    allowing you to delete the item. Open the email and the
    same operation has no result. In the Apple calendar, the
    operation does not work. How is anyone to know,
    first, that this magical gesture exists, and second,
    whether it operates in any particular setting?"
    http://www.jnd.org/dn.mss/gestural_interfaces_a_step_backwards_in_usability_6.html
    

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54. 1 in 4 Apps Virtually Ignored
    http://info.localytics.com/blog/app-user-retention-improves-in-the-us
    

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55. Your UI vs. Projected Age Distribution, US
    Source: U.S. Census Bureau, 2014 National Projections.
    

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56. A Study of Novice Older Adults and Gestural Interaction on Smartphones
    • "[T]wenty older adults, without prior touchscreen
    experience“
    • "Although a few novel gestures were performed …
    throughout the ten tasks, none of them was carried -
    out by more than 10% of participants…“
    CHI 2013 Mobile Accessibility Workshop, April 28,
    2013, Paris, France
    http://mobile-accessibility.di.fc.ul.pt/papers/mobacc2013_submission_6.pdf
    

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57. Users’ Perspective of Smartphone Platforms Usability: An Empirical Study
    • "On the basis of evaluation it is concluded that there
    is a need to provide a new design framework in which
    these commercial smartphone platforms interface
    overcome the gap of adaptability quotient of older
    adults."
    2014 Fifth International Conference on Intelligent
    Systems, Modelling and Simulation
    http://ijssst.info/Vol-15/No-3/data/3857a379.pdf
    

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58. PointClear - Optimizing mHealth Apps for Older Adults: 8 Strategies
    • "Most older adults don’t use advanced gestures such
    as double-tap, flick, tap and hold, pinch or spread.
    Strive to limit your gestures to tap and swipe. If your
    app needs to include these advanced gestures, make
    sure the actions that are activated are also available
    through menus or UI buttons that can be accessed by
    tapping or swiping.“
    http://blog.pointclearsolutions.com/2014/06/optimizing-mhealth-apps-older-adults-8-strategies/
    

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59. Perceived Affordance
    • "Does the user perceive that clicking on that
    location is a meaningful, useful action to
    perform?"
    http://www.jnd.org/dn.mss/affordances_and.html
    

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60. Onboarding
    http://www.smashingmagazine.com/2014/08/mobile-onboarding-beginners-guide/
    

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61. How *Not* to Onboard
    Richard Kim - http://bit.ly/1waIMlT
    

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62. Show Part of a Second Slide
    

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63. Show Dots for Pages
    

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64. Use Actual Arrows, Multiple Entry Points
    

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66. Require Little - or No - Training
    

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67. Make Navigation Easier
    

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68. Make Forms Easier to Use
    

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69. Swipe / Gesture Alternatives and/or Affordances
    

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70. Make People Happy
    

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71. Thanks for coming!
    @malekontheweb
    http://www.malektips.com/
    

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72. • Company webpage screenshots are used for
    illustrative purposes only and do not represent
    endorsement of any kind.
    • JavaScript framework logos are used for illustrative
    purposes only and do not represent endorsement of
    any kind.
    • Some photos are from stock library sites such as
    https://pixabay.com as well as public domain photos
    on https://commons.wikimedia.org where
    attribution is not requested.
    • © 2015-2016 Andrew Malek.
    

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