DESIGN-STAGE LOCALIZATION

https://push-conference.com/ux-2022/program/design-stage-localisation
Have you seen poorly translated applications? What if there is a way to avoid bad UX copy? In this breakout session, Anil will discuss challenges of the UX copy design workflow and design constraints for multilingual design. In addition, he will share how design stage localisation helps to improve the UX copy quality by providing context to translators and developers and avoiding rework.

If you join this session you will

get an overview of the design stage location
understand how and when you can use it to improve your multilingual design and UX copy
learn how to provide design context to translators and developers for better UX copy and avoid rework
This session is for you if you are a UX writer, designer or anyone designing multilingual applications.

Transcript

1. Design Stage Localization By ANIL KUMAR @anilbms75
2. @anilbms75
3. @anilbms75
5. language localization is the process of adapting a product's translation to a specific country or region. -Wikipedia @anilbms75
6. slack.com vs slack.com/intl/de-de/
8. en-us de
9. source: Twitter - bit.ly/3H2C6yd @anilbms75
11. source: born to be global blog - bit.ly/3aopvc1
12. More than 50% of all queries on Google are in languages other than English Image: Unsplash / source: MOZ blog
13. 72% of internet users prefer websites in their native language. source: csa-research
14. 74% of checkouts were not translated into local languages when customers elsewhere in Europe attempted to make a purchase source: Stripe - The state of European checkouts in 2020
15. Q: Challenges for UX writers?
16. Do You Have Any Questions?
17. Thanks Twitter: @anilbms75 Email: anilbms75@gmail.com Linkedin: linkedin.com/in/anilkrishnashetty